Optimizing Email Marketing For Conversions

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How to Grow Your Email List, Increase Engagement & Ensure Deliverability

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Optimizing Email Marketing For Conversions

  1. 1. Optimizing Email Marketing For Conversions How to Grow Your Email List, Increase Engagement & Ensure Deliverability
  2. 2. Contents: • How to grow your email list? • How to integrate email into inbound marketing? • 5 Savvy Email Marketing strategies
  3. 3. 75.8% of marketers said they were using more email than they were 3 years ago
  4. 4. Grow Your List “Email marketing is only as good as the quality of your recipient list.”
  5. 5. Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
  6. 6. Buying a ThirdParty list • you can get alienate recipients • blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
  7. 7. Inbound Marketing • Get Found • Convert • Analyze
  8. 8. Landing Page
  9. 9. Subscription Box
  10. 10. Email & Social Media Integration
  11. 11. Add Social Media Sharing Buttons to your Emails
  12. 12. Quick email marketing facts: 1. Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period. 2. Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.
  13. 13. “Different types of email formats have different goals & advantages.”
  14. 14. 1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content •Regular Writing •Frequency
  15. 15. 2 Digest
  16. 16. 3 Dedicated Email •Focus •Clear Call to Action •Easy to Build & Measure •Less Consistent •Standard Content
  17. 17. 4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
  18. 18. 5 Transactional Emails •Triggered by a specific action •Customized Call to Action
  19. 19. http://sourcecode.aweber.com/
  20. 20. STOP!
  21. 21. Question?
  22. 22. Improve Business Profit; without Increase Marketing Budget Thank you… Social Media Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my
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