LinkedIn Building a ALL STAR Profile


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A quick guide to create a powerful and complete LinkedIn profile.

LinkedIn operates the world’s largest professional network on the Internet with more than 225 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second.

This presentation shared the secret on how to make your LinkedIn profile from normal into All-Star. A complete profile provides you with a 40% greater chance for networking success. Since LinkedIn profile is SEO friendly, chances of your LinkedIn profile being display on Google's keyword search.

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LinkedIn Building a ALL STAR Profile

  1. 1. Profilean ALL-STARBuilding Learn how to set up a power profile and network your way to success with LinkedIn.
  2. 2. LinkedIn operates the world’s largest professional network on the Internet with more than 225 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  3. 3. CREATE A POWERFUL AND COMPLETE PROFILE LinkedIn suggests that having a completed profile provides you with a 40% greater chance for networking success.
  4. 4. 1.Upload a Professional image. A professional image is essential on LinkedIn when you are making the first impression with your contacts. Kept all your party photos on Facebook or Flickr ; not on LinkedIn.
  5. 5. 2. Create a Compelling Headline You have 120 characters at the top of your profile to describe what you do to the world. Use a brief description with a direct benefit to grab their attention. Don’t just put your job title. No one care if you are a CEO or GM unless they understand what benefits you are bring to them.
  6. 6. 3. List Your Current Position & Past Positions Complete the “Summary” Section+ Use descriptive keywords that you quoted in your headline if possible, and be sure to describe your role for each position. Keyword selection is a critical on SEO, make sure the keyword is included in your writing. Photos, videos and other external links are encourage to maximize the attraction of your current & pass achievements.
  7. 7. 4. Complete the “Skills & Expertise” Utilize customer-focused keywords, as these are the terms that will help you show up in search results within LinkedIn. Get your friends and contacts to endorse your skills & expertise by you endorsed them first.
  8. 8. 5. Give Recommendations First Request recommendations that can be displayed on your profile. The best way to receive recommendations is to first give them! Hint: You will need at least three recommendations in order for LinkedIn to label your profile “complete.”
  9. 9. OPTIMIZE YOUR PROFILE TO GET FOUND BY CONTACTS LinkedIn is a SEO friendly website, by adding relevant keywords that your target markets may search for to your headline, summary, and specialties sections shall gave you an advantage.
  10. 10. 1.Edit your Public LinkedIn URL An example is my personal LinkedIn URL, in/yourname. Such customization will optimize your LinkedIn profile to show up in search results on major search engines when someone searches for your name.
  11. 11. 2. Include a Link to Your Twitter Profile You can have more than one Twitter account listed. Give your audiences an additional method to use to connect with you! ** Under the “websites” section of your LinkedIn profile, you can list up to three URLs. Make sure you have all your websites and blogs linked up too.
  12. 12. GET PLUGGED IN WITH LINKEDIN APPLICATIONS • SlideShare • Reading List by Amazon • My Travel and Events • WordPress or Blog Link • Polls
  13. 13. NETWORK OPTIMIZATION Building network is essential on your business success. Connect with your direct, first degree network by uploading your contacts from email addresses. Then you may add interesting people from your immediate network. Or using the “Advance Search” option to search people whom you’d like to connect. Join Groups That Your Target market joins This will give you a genuine opportunity to interact with individuals of those groups and will help you increase your visibility. People will start to contact you.
  14. 14. LINKEDIN GROUP The power of LinkedIn Groups shouldn’t be underestimated. The purpose of LinkedIn Groups is to allow those with similar interests to come together to discuss and share news on the topics that mutually interest them. You can either choose a group that interest you to join, interact with the group members on a common topic/discussion; or create your own group. LinkedIn Groups presents a discussions board, where it is possible to post a link to a web article of interest or simply engage in a conversation.
  15. 15. How to Use LinkedIn to Market Yourself Here is an overview of things you should take advantage of while marketing yourself on LinkedIn. • Give Before Asking for Favors Instead of asking people to give you a recommendation, why don’t you give it to someone first. Give a recommendation to someone you had work with, a colleague, a client… they too will give you back, • Make Your Interaction Personal Every time you send an invitation to connect with someone, make it personal. Take out anything generic, and make it as personal as possible. That way the person will remember who you are, and will be more likely to follow up with you if you contact that person in the future.
  16. 16. How to Use LinkedIn to Market Yourself • Connect to Everyone You never know where an opportunity or big breakthrough can come from. Connect to as many people as possible on LinkedIn. If you only share ideas with those you know and don’t branch out to connect with new people, then you will only know about a limited amount of opportunities, and the same people who you talk to on a daily basis will be helping you connect with the same limited network. • Create a Call-To-Action After completing your profile and connection, create a Call to Action for your fellow profile’s visitor. People need a clear direction on what to do next after reading your profile. A URL link to your website could be a quick pointer on what next or enclosed your email / contact under the summary column, so people can have a quick access to you instead of searching everywhere try to figure out where to a hold on you.
  17. 17. LINKEDIN IN CHINA China being one of the world largest economic market, the business opportunity there is massive and LinkedIn is one of the very few western social media networks which can be access in China. Should you like to engage with any business people or company in China and showcasing your profile to all these potential, then connect yourself with the Chinese!
  18. 18. • Professional Profile only • Complete all the columns • Connect with others • Give recommendation • Join group(s) • Interact appropriately • Utilize LinkedIn Apps
  19. 19. Thank You! LEIK HONG, LEOW Business Transformation Coach @leikhong