SECTION 2. Who Uses LinkedIn? Are the people you want to meet on LinkedIn? SECTION 1. LinkedIn? What is LinkedIn and it’s background SECTION 3. Personalizing your profile account in LinkedIn (or if you already have one, how to make sure it’s optimized)
Founded on December 2002
Launched Date: May 5 2003
Revenue as per Q1 2011: US$ 121 millions
Slogan: Relationships Matter
Listed: NYSC May 2011
Founder: Reid Hoffman Former board member of PayPal
The Old Way To Do Business
A NEW Way of Doing Business
Average Age 41 Household Income $109,703 Male 64% JOB TITLES: Executives EVP/SVP Senior Management Middle Management
LinkedIn adds a new member every second!
LinkedIn has over 115.8 million members. 115,800,000
The majority of LinkedIn users are decision-makers or have influence in the purchase decisions at their companies. 66%
Tag Keyword Sharing Box (Twitter) Current & Past positions Recommendation & Connections Personal contact channels
Reach more people by utilizing your whole network.
Browse group discussions or answer questions.
Find connections to leverage by researching people or companies.
Manage the information that’s publicly available about you as a professional.
Promote yourself or your work Make new business or professional contacts 22% 20% 47% 67% Do you use your online profile to…
Your Turn! Create or make changes to your profile.
to grow business on LinkedIn
Professional Profile only
2. Regular share & update 3. Comment on update
4. Use LinkedIn Apps http://www.linkedin.com/static?key=application_directory 5. Join groups and interact appropriately 6. Share blog posts with your groups