Email marketing

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On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing.

You can follow Coach LeikHong and the latest development of social media markerting for business
Twitter: @leikhong
Facebook: www.facebook.com/digitalprofitclub

Published in: Technology, Business
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Email marketing

  1. 1. Optimizing Email Marketing For ConversionsHow to Grow Your Email List, Increase Engagement & Ensure Deliverability
  2. 2. Contents:• How to grow your email list?• How to integrate email intoinbound marketing?• 5 Savvy Email Marketingstrategies
  3. 3. 75.8% ofmarketerssaid theywereusingmoreemail thanthey were3 yearsago
  4. 4. Grow Your List“Email marketing is only as good as the quality of your recipient list.”
  5. 5. Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
  6. 6. Buying a Third- Party list • you can get alienate recipients• blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
  7. 7. Inbound Marketing• Get Found • Convert • Analyze
  8. 8. Landing Page
  9. 9. Subscription Box
  10. 10. Email & Social Media Integration
  11. 11. Add Social Media Sharing Buttons to your Emails
  12. 12. Quick email marketing facts:1. Email opens on mobiledevices increased by 34% fromApril 2011 through September2011 as compared to theprevious six-month period.2. Mobile email usage is at itslowest on Monday, desktopemail usage is at its lowest onSunday, and webmail emailusage is at its lowest onWednesday.
  13. 13. “Different types of email formatshave different goals & advantages.”
  14. 14. 1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content•Regular Writing•Frequency
  15. 15. 2 Digest
  16. 16. 3 Dedicated Email•Focus•Clear Call to Action•Easy to Build & Measure•Less Consistent•Standard Content
  17. 17. 4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
  18. 18. 5 Transactional Emails •Triggered by a specific action •Customized Call to Action
  19. 19. http://sourcecode.aweber.com/
  20. 20. STOP!
  21. 21. Question?
  22. 22. Improve Business Profit; without Increase Marketing BudgetThank you… Social Media Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my
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