Email marketing
Upcoming SlideShare
Loading in...5
×
 

Email marketing

on

  • 356 views

On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing....

On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing.

You can follow Coach LeikHong and the latest development of social media markerting for business
Twitter: @leikhong
Facebook: www.facebook.com/digitalprofitclub

Statistics

Views

Total Views
356
Views on SlideShare
355
Embed Views
1

Actions

Likes
0
Downloads
14
Comments
0

1 Embed 1

https://iframehost.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Email marketing Email marketing Presentation Transcript

  • Optimizing Email Marketing For ConversionsHow to Grow Your Email List, Increase Engagement & Ensure Deliverability
  • Contents:• How to grow your email list?• How to integrate email intoinbound marketing?• 5 Savvy Email Marketingstrategies
  • 75.8% ofmarketerssaid theywereusingmoreemail thanthey were3 yearsago
  • Grow Your List“Email marketing is only as good as the quality of your recipient list.”
  • Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
  • Buying a Third- Party list • you can get alienate recipients• blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
  • Inbound Marketing• Get Found • Convert • Analyze
  • Landing Page
  • Subscription Box
  • Email & Social Media Integration
  • Add Social Media Sharing Buttons to your Emails
  • Quick email marketing facts:1. Email opens on mobiledevices increased by 34% fromApril 2011 through September2011 as compared to theprevious six-month period.2. Mobile email usage is at itslowest on Monday, desktopemail usage is at its lowest onSunday, and webmail emailusage is at its lowest onWednesday.
  • “Different types of email formatshave different goals & advantages.”
  • 1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content•Regular Writing•Frequency
  • 2 Digest
  • 3 Dedicated Email•Focus•Clear Call to Action•Easy to Build & Measure•Less Consistent•Standard Content
  • 4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
  • 5 Transactional Emails •Triggered by a specific action •Customized Call to Action
  • http://sourcecode.aweber.com/
  • STOP!
  • Question?
  • Improve Business Profit; without Increase Marketing BudgetThank you… Social Media Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my