Your SlideShare is downloading. ×
  • Like
Email marketing
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Email marketing


On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing. …

On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing.

You can follow Coach LeikHong and the latest development of social media markerting for business
Twitter: @leikhong

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Optimizing Email Marketing For ConversionsHow to Grow Your Email List, Increase Engagement & Ensure Deliverability
  • 2. Contents:• How to grow your email list?• How to integrate email intoinbound marketing?• 5 Savvy Email Marketingstrategies
  • 3. 75.8% ofmarketerssaid theywereusingmoreemail thanthey were3 yearsago
  • 4. Grow Your List“Email marketing is only as good as the quality of your recipient list.”
  • 5. Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
  • 6. Buying a Third- Party list • you can get alienate recipients• blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
  • 7. Inbound Marketing• Get Found • Convert • Analyze
  • 8. Landing Page
  • 9. Subscription Box
  • 10. Email & Social Media Integration
  • 11. Add Social Media Sharing Buttons to your Emails
  • 12. Quick email marketing facts:1. Email opens on mobiledevices increased by 34% fromApril 2011 through September2011 as compared to theprevious six-month period.2. Mobile email usage is at itslowest on Monday, desktopemail usage is at its lowest onSunday, and webmail emailusage is at its lowest onWednesday.
  • 13. “Different types of email formatshave different goals & advantages.”
  • 14. 1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content•Regular Writing•Frequency
  • 15. 2 Digest
  • 16. 3 Dedicated Email•Focus•Clear Call to Action•Easy to Build & Measure•Less Consistent•Standard Content
  • 17. 4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
  • 18. 5 Transactional Emails •Triggered by a specific action •Customized Call to Action
  • 19.
  • 20. STOP!
  • 21. Question?
  • 22. Improve Business Profit; without Increase Marketing BudgetThank you… Social Media Coach Leow LeikHong Email: