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Email marketing

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On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing. …

On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing.

You can follow Coach LeikHong and the latest development of social media markerting for business
Twitter: @leikhong
Facebook: www.facebook.com/digitalprofitclub

Published in: Technology, Business

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Transcript

  • 1. Optimizing Email Marketing For ConversionsHow to Grow Your Email List, Increase Engagement & Ensure Deliverability
  • 2. Contents:• How to grow your email list?• How to integrate email intoinbound marketing?• 5 Savvy Email Marketingstrategies
  • 3. 75.8% ofmarketerssaid theywereusingmoreemail thanthey were3 yearsago
  • 4. Grow Your List“Email marketing is only as good as the quality of your recipient list.”
  • 5. Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
  • 6. Buying a Third- Party list • you can get alienate recipients• blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
  • 7. Inbound Marketing• Get Found • Convert • Analyze
  • 8. Landing Page
  • 9. Subscription Box
  • 10. Email & Social Media Integration
  • 11. Add Social Media Sharing Buttons to your Emails
  • 12. Quick email marketing facts:1. Email opens on mobiledevices increased by 34% fromApril 2011 through September2011 as compared to theprevious six-month period.2. Mobile email usage is at itslowest on Monday, desktopemail usage is at its lowest onSunday, and webmail emailusage is at its lowest onWednesday.
  • 13. “Different types of email formatshave different goals & advantages.”
  • 14. 1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content•Regular Writing•Frequency
  • 15. 2 Digest
  • 16. 3 Dedicated Email•Focus•Clear Call to Action•Easy to Build & Measure•Less Consistent•Standard Content
  • 17. 4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
  • 18. 5 Transactional Emails •Triggered by a specific action •Customized Call to Action
  • 19. http://sourcecode.aweber.com/
  • 20. STOP!
  • 21. Question?
  • 22. Improve Business Profit; without Increase Marketing BudgetThank you… Social Media Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my