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Email marketing
 

Email marketing

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On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing....

On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing.

You can follow Coach LeikHong and the latest development of social media markerting for business
Twitter: @leikhong
Facebook: www.facebook.com/digitalprofitclub

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    Email marketing Email marketing Presentation Transcript

    • Optimizing Email Marketing For ConversionsHow to Grow Your Email List, Increase Engagement & Ensure Deliverability
    • Contents:• How to grow your email list?• How to integrate email intoinbound marketing?• 5 Savvy Email Marketingstrategies
    • 75.8% ofmarketerssaid theywereusingmoreemail thanthey were3 yearsago
    • Grow Your List“Email marketing is only as good as the quality of your recipient list.”
    • Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
    • Buying a Third- Party list • you can get alienate recipients• blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
    • Inbound Marketing• Get Found • Convert • Analyze
    • Landing Page
    • Subscription Box
    • Email & Social Media Integration
    • Add Social Media Sharing Buttons to your Emails
    • Quick email marketing facts:1. Email opens on mobiledevices increased by 34% fromApril 2011 through September2011 as compared to theprevious six-month period.2. Mobile email usage is at itslowest on Monday, desktopemail usage is at its lowest onSunday, and webmail emailusage is at its lowest onWednesday.
    • “Different types of email formatshave different goals & advantages.”
    • 1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content•Regular Writing•Frequency
    • 2 Digest
    • 3 Dedicated Email•Focus•Clear Call to Action•Easy to Build & Measure•Less Consistent•Standard Content
    • 4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
    • 5 Transactional Emails •Triggered by a specific action •Customized Call to Action
    • http://sourcecode.aweber.com/
    • STOP!
    • Question?
    • Improve Business Profit; without Increase Marketing BudgetThank you… Social Media Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my