Digital	
  Profit	
  Club	
  2014	
  	
  #5	
  
Mobile	
  Marke8ng	
  Made	
  Different	
  (WeChat)	
  
Let’s	
  
Recapped	
  	
  
Facebook Apps
Customize Facebook Apps
History of WeChat
Oct	
  2010	
  –	
  with	
  the	
  	
  	
  
original	
  name	
  of	
  
“WeiXin	
  微信”	
  
	
  
By	
  Ma	...
600	
  millions	
  users	
  globally	
  
China	
  -­‐	
  450	
  million	
  	
  
Rest	
  of	
  the	
  world	
  –	
  150	
  ...
Nov	
  2012,	
  ranked	
  the	
  most	
  popular	
  iOS	
  social	
  networking	
  
Apps	
  in	
  6	
  countries	
  (Taiwa...
The	
  Authen8city	
  of	
  Users:	
  WeChat	
  requires	
  a	
  telephone	
  number	
  in	
  order	
  to	
  sign	
  up	
 ...
WeChat: ID!
WeChat: QR Code!
WeChat: Profile!
Professional	
  look	
  image	
  
Name	
  that	
  represent	
  who	
  you	
  are	
  
Tagline	
  that	
  te...
WeChat: Basic Chat Features!
Features	
  keyboard	
  of	
  WeChat	
  
WeChat: Web WeChat!
www.web.wechat.com	
  	
  
WeChat: Transfer File via web WeChat!
transfer	
  files	
  of	
  less	
  than	
  
10	
  MB	
  
File	
  types	
  like	
  PDF...
WeChat: Moment!
The	
  Moments	
  feed	
  works	
  similarly	
  to	
  a	
  
Facebook	
  feed	
  where	
  you	
  can	
  lik...
WeChat: Shake Shake!
Shake	
  is	
  another	
  feature	
  where	
  you	
  can	
  meet	
  random	
  people	
  not	
  too	
 ...
WeChat: Look Around!
Look	
  Around	
  lets	
  you	
  connect	
  with	
  random	
  people	
  who	
  are	
  physically	
  a...
WeChat: Look Around!
WeChat: Throw A Bottle!
You	
  can	
  now	
  toss	
  digital	
  messages	
  into	
  a	
  ‘sea’	
  and	
  let	
  random	
  ...
Enter	
  the	
  Features	
  Sedngs	
  to	
  Enable	
  /	
  Disable	
  some	
  of	
  the	
  WeChat	
  features.	
  	
  
Me	...
Brand Awareness – CSR Project
China	
  Merchants	
  Bank	
  launched	
  a	
  campaign	
  using	
  the	
  ‘Throw	
  a	
  Bo...
WeChat: Business Account!
Principe:	
  Build	
  an	
  interacRve	
  	
  
official	
  page	
  of	
  the	
  brand	
  
	
  
Example:	
  
Press	
  1	
  –	...
Starbucks	
  China	
  launched	
  their	
  
WeChat	
  “how	
  are	
  you	
  ?”	
  
campaign	
  that	
  users	
  can	
  get...
优鲜果妮	
  
目前主要经营石家庄经济学院全校区及周边
地区的水果,在线销售并免费送货上门。商
品种类涵盖优质平价水果、精品高档水果、
实惠水果拼盘和精品拼盘等,满足不同人群
对水果消费的需求;此外,缔造客户水果体
验,创办水果健康美容论坛、...
WeChat: 富军栗米	
  
From	
  zero	
  to	
  RMB	
  2.6million	
  of	
  sales	
  in	
  3	
  months	
  Rme	
  using	
  WeChat.	
 ...
So	
  富军 dressed	
  up	
  like	
  an	
  Angry	
  Bird	
  and	
  run	
  
the	
  Shanghai	
  InternaRonal	
  Marathon	
  car...
To	
  be	
  con0nue….	
  
Social Media Coach
Leow	
  	
  LeikHong	
  
	
  
	
  
TwiPer	
  @leikhong	
  
www.facebook.com/digitalprofitclub	
  
	
  
E...
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)
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DPC #5 - Mobile Marketing Made Different (WeChat Marketing)

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WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.

If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.

In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.

Enjoy! Please do LIKE and Comment if you find the material is useful.

Thank you.

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DPC #5 - Mobile Marketing Made Different (WeChat Marketing)

  1. 1. Digital  Profit  Club  2014    #5   Mobile  Marke8ng  Made  Different  (WeChat)  
  2. 2. Let’s   Recapped    
  3. 3. Facebook Apps
  4. 4. Customize Facebook Apps
  5. 5. History of WeChat Oct  2010  –  with  the       original  name  of   “WeiXin  微信”     By  Ma  HuaTeng  –   CEO  of  Tencent    
  6. 6. 600  millions  users  globally   China  -­‐  450  million     Rest  of  the  world  –  150  million  
  7. 7. Nov  2012,  ranked  the  most  popular  iOS  social  networking   Apps  in  6  countries  (Taiwan,  HongKong,  Vietem,  ArgenRna  &  Malaysia)  –   measured  by  download  
  8. 8. The  Authen8city  of  Users:  WeChat  requires  a  telephone  number  in  order  to  sign  up   for  a  personal  account.  This  makes  WeChat  the  strictest  social  media  plaXorm  in   China,  ensuring  there  are  less  ‘fake’  accounts.  
  9. 9. WeChat: ID!
  10. 10. WeChat: QR Code!
  11. 11. WeChat: Profile! Professional  look  image   Name  that  represent  who  you  are   Tagline  that  tell  people  what  you  do  
  12. 12. WeChat: Basic Chat Features! Features  keyboard  of  WeChat  
  13. 13. WeChat: Web WeChat! www.web.wechat.com    
  14. 14. WeChat: Transfer File via web WeChat! transfer  files  of  less  than   10  MB   File  types  like  PDF,  MP3,   MOV,  DOCX,  PPT  and  image   files  can  be  opened  and   viewed  on  WeChat.  
  15. 15. WeChat: Moment! The  Moments  feed  works  similarly  to  a   Facebook  feed  where  you  can  like  and   comment  on  photos  shared  by  your  contacts.        Since  you  have  to  approve  of  contacts,  only   the  people  you  approve  will  be  able  to  see,  like   and  comment  on  your  photos  or  statuses.    
  16. 16. WeChat: Shake Shake! Shake  is  another  feature  where  you  can  meet  random  people  not  too  far  from  you.  It  gives   you  a  random  person  (who  is  also  using  Shake)  to  chat  with.  You  can  choose  to  chat  with   the  person  or  shake  again  to  get  another  random  person.  
  17. 17. WeChat: Look Around! Look  Around  lets  you  connect  with  random  people  who  are  physically  around  you.  To  use   Look  Around,  you  must  enable  LocaRons  so  the  ‘matchmaking’  can  commence.    
  18. 18. WeChat: Look Around!
  19. 19. WeChat: Throw A Bottle! You  can  now  toss  digital  messages  into  a  ‘sea’  and  let  random  people  pick  up  your  message,   keep  it  or  add  a  reply  before  tossing  it  back  to  the  ‘sea’.  Messages  can  be  in  the  form  of  text   or  short  audio  clips.  
  20. 20. Enter  the  Features  Sedngs  to  Enable  /  Disable  some  of  the  WeChat  features.     Me  >  Sedngs  >  General  >  Features  
  21. 21. Brand Awareness – CSR Project China  Merchants  Bank  launched  a  campaign  using  the  ‘Throw  a  Bohle’   funcRon  of  WeChat.  China  Merchants  Bank  would  cast  bohles  into  the   sea  with  a  very  disRnct  message.   The  message  states  that  for  every  500  replies  they  receive  they  will   donate  professional  training  courses  to  auRsRc  children  around  China.     WeChat  users  using  the  drii  bohle  and/or  shake  funcRons  could  then   see   this   message   and   act   accordingly.   China   Merchants   Bank   would   then  act  through  a  3rd  party  charity  “lihle  notes,  small  charity”.  
  22. 22. WeChat: Business Account!
  23. 23. Principe:  Build  an  interacRve     official  page  of  the  brand     Example:   Press  1  –  Magazine   Press  2  –  Chadng   Press  3  –  Test   Press  4  –  FM  Radio  
  24. 24. Starbucks  China  launched  their   WeChat  “how  are  you  ?”   campaign  that  users  can  get  a   voice  message  of  a  song  from   Starbucks’  own  album  aier   sending  them  an  expression.       Another  success  from  them  is  the   “good  morning  alarm  clock”,   parRcipants  can  get  their   breakfast  at  half  the  price  if  they   arrived  before  the  Rme  they  set,   and  the  Rme  is  set  on  an  app   from  Starbucks.  
  25. 25. 优鲜果妮   目前主要经营石家庄经济学院全校区及周边 地区的水果,在线销售并免费送货上门。商 品种类涵盖优质平价水果、精品高档水果、 实惠水果拼盘和精品拼盘等,满足不同人群 对水果消费的需求;此外,缔造客户水果体 验,创办水果健康美容论坛、户外水果采摘、 情人水果节等。并不断根据消费者反馈及市 场信息,及时对商品的品类以及价格进行动 态调整。   Fruits  Delivery  Service   •  Operate  in  University  Business  School   •  Target  audiences:  Students  &  Teachers   •  Monthly  contact   •  Daily  room  to  room  delivery   •  Special  fruits  packages  for  different   customer’s  needs   •  Apart  from  company  informaRon,  WeChat   also  provide  weather  forecast  /  Lost  &   Found  info  
  26. 26. WeChat: 富军栗米   From  zero  to  RMB  2.6million  of  sales  in  3  months  Rme  using  WeChat.  At  the  beginning  富军 just  give  away  FREE  rice  to  his  WeChat’s  friends  to  try,  the  words  of  mouth  start  to  spread   and  referral  began  to  flow  in.  But  it  is  sRll  not  enough….  So  he……..  
  27. 27. So  富军 dressed  up  like  an  Angry  Bird  and  run   the  Shanghai  InternaRonal  Marathon  carrying  a   big  beg  of  his  organic  rice.     With  such  he  made  a  huge  impact,  and  was   reported  by  the  local  and  internaRonal  presses.       PromoRng  his  WeChat  account  with  a  QR  Code,   public  can  now  add  and  follow  his  富军栗米  
  28. 28. To  be  con0nue….  
  29. 29. Social Media Coach Leow    LeikHong       TwiPer  @leikhong   www.facebook.com/digitalprofitclub     Email:  leow@leikhong.com      
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