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Digital	
  Profit	
  Club	
  2014	
  	
  #4	
  
Create	
  addi6onal	
  (external)	
  features	
  for	
  your	
  Facebook	
 ...
Let’s	
  
Recapped	
  	
  
4	
  Steps	
  to	
  Engaged	
  Target	
  
Audiences	
  on	
  Facebook	
  
1.	
  Define	
  Your	
  Target	
  Market	
  
2.	
  Get	
  the	
  Tone	
  Right	
  
#1.	
  ATTENTION	
  
•  Post	
  interes*ng	
  contents	
  to	
  a.ract	
  
your	
  target	
  audiences.	
  	
  
#2.	
  INT...
3.	
  Tes6ng	
  &	
  Measuring	
  
4.	
  Pos6ng	
  Schedule	
  &	
  Content	
  
 	
  What	
  to	
  Post	
  on	
  Facebook	
  
When	
  You	
  Don’t	
  Know	
  
What	
  to	
  Post?	
  
•  Where	
  do	
  y...
1.	
  Inspiring	
  Blog	
  Posts	
  or	
  Ar6cles	
  
Ar*cle	
  and	
  Blog	
  Post	
  
Where	
  can	
  I	
  find	
  such	
  material?	
  
h.p://www.scoop.it	
  
	
  
1.  Register	
  an	
  account	
  
2.  Follow	
  your	
  interest	
  topics	
  
3.  Received	
  daily	
  email	
  update	
 ...
daily	
  email	
  	
  
h.p://contentgems.com	
  
h.p://digg.com	
  
h.p://mashable.com	
  
2.	
  Beau6ful	
  Photos	
  
Instagram
On iOS or Androids
Video	
  	
  
Instagram: How-To!
•  Filters!
•  Hashtags!
•  Icons: Add New
Keyboard >
Emoji!
Instagram: Tips!
•  Improve your
picture quality!
•  Don’t upload all
your good pictures
at once!
•  Likes & comments!
•  ...
Photobucket being #1 !
photo hosting website!
•  Photo management and
sharing application:
store, sort, search and
share photos online!
•  @flickr!
•  Free and Pro accou...
•  Organize and share things
you find on the web through
“pinboards”!
•  @pinterest!
•  Free, invite-only!
•  Platforms!
– ...
3.	
  Documents	
  –	
  PPT	
  /	
  PDF	
  
h.p://www.slideshare.net	
  
h.p://www.scribd.com	
  
Facebook Apps
Customize Facebook Apps
To	
  be	
  con:nue….	
  
Social Media Coach
Leow	
  	
  LeikHong	
  
	
  
	
  
Twi]er	
  @leikhong	
  
www.facebook.com/digitalprofitclub	
  
	
  
E...
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DPC #4 - Create additional (external) features for your Facebook

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Transcript of "DPC #4 - Create additional (external) features for your Facebook "

  1. 1. Digital  Profit  Club  2014    #4   Create  addi6onal  (external)  features  for  your  Facebook    
  2. 2. Let’s   Recapped    
  3. 3. 4  Steps  to  Engaged  Target   Audiences  on  Facebook  
  4. 4. 1.  Define  Your  Target  Market  
  5. 5. 2.  Get  the  Tone  Right  
  6. 6. #1.  ATTENTION   •  Post  interes*ng  contents  to  a.ract   your  target  audiences.     #2.  INTEREST   •  LIKE  &  follow  your  Facebook  Page.     #3.  DESIRE   •  This  is  where  your  target  audiences,   will  Like  /  Comment    /  Share  your   contents  with  their  network   #4.  ACTION   •  Buy  /  Engage  your  product  or  service  
  7. 7. 3.  Tes6ng  &  Measuring  
  8. 8. 4.  Pos6ng  Schedule  &  Content  
  9. 9.    What  to  Post  on  Facebook   When  You  Don’t  Know   What  to  Post?   •  Where  do  you  find  content?   •  What  should  you  share?   •  Does  certain  content  perform   be.er  on  certain  plaLorms?   •  How  do  you  know?  
  10. 10. 1.  Inspiring  Blog  Posts  or  Ar6cles  
  11. 11. Ar*cle  and  Blog  Post   Where  can  I  find  such  material?  
  12. 12. h.p://www.scoop.it    
  13. 13. 1.  Register  an  account   2.  Follow  your  interest  topics   3.  Received  daily  email  update   3  Steps  
  14. 14. daily  email    
  15. 15. h.p://contentgems.com  
  16. 16. h.p://digg.com  
  17. 17. h.p://mashable.com  
  18. 18. 2.  Beau6ful  Photos  
  19. 19. Instagram On iOS or Androids
  20. 20. Video    
  21. 21. Instagram: How-To! •  Filters! •  Hashtags! •  Icons: Add New Keyboard > Emoji!
  22. 22. Instagram: Tips! •  Improve your picture quality! •  Don’t upload all your good pictures at once! •  Likes & comments! •  Participate in competitions!
  23. 23. Photobucket being #1 ! photo hosting website!
  24. 24. •  Photo management and sharing application: store, sort, search and share photos online! •  @flickr! •  Free and Pro accounts! •  Platforms! –  Web: www.flickr.com! –  Desktop! –  Mobile: iOS, Windows Phone 7, Android!
  25. 25. •  Organize and share things you find on the web through “pinboards”! •  @pinterest! •  Free, invite-only! •  Platforms! –  Web: www.pinterest.com! –  Mobile: iOS & Android "!
  26. 26. 3.  Documents  –  PPT  /  PDF  
  27. 27. h.p://www.slideshare.net  
  28. 28. h.p://www.scribd.com  
  29. 29. Facebook Apps
  30. 30. Customize Facebook Apps
  31. 31. To  be  con:nue….  
  32. 32. Social Media Coach Leow    LeikHong       Twi]er  @leikhong   www.facebook.com/digitalprofitclub     Email:  leow@leikhong.com      
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