DPC #4 - Create additional (external) features for your Facebook

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  • 1. Digital  Profit  Club  2014    #4   Create  addi6onal  (external)  features  for  your  Facebook    
  • 2. Let’s   Recapped    
  • 3. 4  Steps  to  Engaged  Target   Audiences  on  Facebook  
  • 4. 1.  Define  Your  Target  Market  
  • 5. 2.  Get  the  Tone  Right  
  • 6. #1.  ATTENTION   •  Post  interes*ng  contents  to  a.ract   your  target  audiences.     #2.  INTEREST   •  LIKE  &  follow  your  Facebook  Page.     #3.  DESIRE   •  This  is  where  your  target  audiences,   will  Like  /  Comment    /  Share  your   contents  with  their  network   #4.  ACTION   •  Buy  /  Engage  your  product  or  service  
  • 7. 3.  Tes6ng  &  Measuring  
  • 8. 4.  Pos6ng  Schedule  &  Content  
  • 9.    What  to  Post  on  Facebook   When  You  Don’t  Know   What  to  Post?   •  Where  do  you  find  content?   •  What  should  you  share?   •  Does  certain  content  perform   be.er  on  certain  plaLorms?   •  How  do  you  know?  
  • 10. 1.  Inspiring  Blog  Posts  or  Ar6cles  
  • 11. Ar*cle  and  Blog  Post   Where  can  I  find  such  material?  
  • 12. h.p://www.scoop.it    
  • 13. 1.  Register  an  account   2.  Follow  your  interest  topics   3.  Received  daily  email  update   3  Steps  
  • 14. daily  email    
  • 15. h.p://contentgems.com  
  • 16. h.p://digg.com  
  • 17. h.p://mashable.com  
  • 18. 2.  Beau6ful  Photos  
  • 19. Instagram On iOS or Androids
  • 20. Video    
  • 21. Instagram: How-To! •  Filters! •  Hashtags! •  Icons: Add New Keyboard > Emoji!
  • 22. Instagram: Tips! •  Improve your picture quality! •  Don’t upload all your good pictures at once! •  Likes & comments! •  Participate in competitions!
  • 23. Photobucket being #1 ! photo hosting website!
  • 24. •  Photo management and sharing application: store, sort, search and share photos online! •  @flickr! •  Free and Pro accounts! •  Platforms! –  Web: www.flickr.com! –  Desktop! –  Mobile: iOS, Windows Phone 7, Android!
  • 25. •  Organize and share things you find on the web through “pinboards”! •  @pinterest! •  Free, invite-only! •  Platforms! –  Web: www.pinterest.com! –  Mobile: iOS & Android "!
  • 26. 3.  Documents  –  PPT  /  PDF  
  • 27. h.p://www.slideshare.net  
  • 28. h.p://www.scribd.com  
  • 29. Facebook Apps
  • 30. Customize Facebook Apps
  • 31. To  be  con:nue….  
  • 32. Social Media Coach Leow    LeikHong       Twi]er  @leikhong   www.facebook.com/digitalprofitclub     Email:  leow@leikhong.com