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Selling  MORE  with Leveraging on  social media network LESS  efforts
Selling by Definition Professionally Helping Other People to Buy
5 Ways Formula: Lead Generation X Conversion Rate = Customer X No. Transaction X Avg.  $$ Sales = Profit $$ X Margin
Lead Generation  <ul><li>Google / Facebook Adv </li></ul><ul><li>Twitter </li></ul><ul><li>Search Engine </li></ul>Convers...
BUYING IN QUANTITY With Discounts Conditions
<ul><li>Launched on November 2008 </li></ul><ul><li>First Market Chicago, then the rest of  USA to Global </li></ul><ul><l...
Groupon Video
Business Model: a form of Re-intermediation Consumers <ul><li>Looking for good deals,  </li></ul><ul><li>find / share shop...
Business review <ul><li>Consumer pays before purchasing; ensure the deals get done; accelerate the cash flow </li></ul><ul...
 
 
Consumer point of view Business point of view Bargain Hunter Acquisition Cost Advertising Focus
Business Strategy  <ul><li>Simple and clean profit mode </li></ul><ul><li>Simple and satisfying shopping experience </li><...
Local Business  <ul><li>drive awareness using offline & online methods </li></ul><ul><li>collect email database -  </li></...
 
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Digital Profit Club - Group Purchasing in Social Media

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  • When you understand exactly what selling really is; when you have a definition that gets to the heart of the matter, you’ll realize that there is nothing intimidating about it.
  • Transcript of "Digital Profit Club - Group Purchasing in Social Media"

    1. 1. Selling MORE with Leveraging on social media network LESS efforts
    2. 2. Selling by Definition Professionally Helping Other People to Buy
    3. 3. 5 Ways Formula: Lead Generation X Conversion Rate = Customer X No. Transaction X Avg. $$ Sales = Profit $$ X Margin
    4. 4. Lead Generation <ul><li>Google / Facebook Adv </li></ul><ul><li>Twitter </li></ul><ul><li>Search Engine </li></ul>Conversion <ul><li>Website / Blog </li></ul><ul><li>Facebook Page </li></ul><ul><li>Youtube </li></ul>
    5. 5. BUYING IN QUANTITY With Discounts Conditions
    6. 6. <ul><li>Launched on November 2008 </li></ul><ul><li>First Market Chicago, then the rest of USA to Global </li></ul><ul><li>35millions registered users </li></ul><ul><li>Google offered US$ 5.3billion to acquired Groupon; but was turn down on Dec 2010 </li></ul><ul><li>Projection of revenue for 2011 – US$ 3 billion </li></ul>
    7. 7. Groupon Video
    8. 8. Business Model: a form of Re-intermediation Consumers <ul><li>Looking for good deals, </li></ul><ul><li>find / share shopping experience </li></ul>2. Sell groupon. Charge commission Suppliers / retailers 3. Gain stable sales, increase awareness <ul><li>Groupon negotiate with supplier / retailers to offer deals </li></ul><ul><li>Groupon promote deals and gather customers via its marketing channels </li></ul><ul><li>Groupon sells coupons to customer and charge commission from suppliers </li></ul>
    9. 9. Business review <ul><li>Consumer pays before purchasing; ensure the deals get done; accelerate the cash flow </li></ul><ul><li>Large discount for collective buying in limited time and items; create a phenomenon of Bargaining & Panic Buying, encourage customer wowing the deals by word of mouth (via social media) </li></ul><ul><li>One deal per day, consumer don’t need to make the choose </li></ul><ul><li>Achieve a Three WIN </li></ul>
    10. 12. Consumer point of view Business point of view Bargain Hunter Acquisition Cost Advertising Focus
    11. 13. Business Strategy <ul><li>Simple and clean profit mode </li></ul><ul><li>Simple and satisfying shopping experience </li></ul><ul><li>email marketing </li></ul><ul><li>social media leverage (FB & Twitter) </li></ul><ul><li>Not too many products at one time </li></ul><ul><li>buy NOW (limited time only) </li></ul>
    12. 14. Local Business <ul><li>drive awareness using offline & online methods </li></ul><ul><li>collect email database - </li></ul><ul><li>FREE report (gift) </li></ul><ul><li>with condition of limited time only (ACT NOW!!!) </li></ul>
    13. 16. Thank You

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