Digital Profit Club - Group Purchasing in Social Media

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  • When you understand exactly what selling really is; when you have a definition that gets to the heart of the matter, you’ll realize that there is nothing intimidating about it.

Transcript

  • 1. Selling MORE with Leveraging on social media network LESS efforts
  • 2. Selling by Definition Professionally Helping Other People to Buy
  • 3. 5 Ways Formula: Lead Generation X Conversion Rate = Customer X No. Transaction X Avg. $$ Sales = Profit $$ X Margin
  • 4. Lead Generation
    • Google / Facebook Adv
    • Twitter
    • Search Engine
    Conversion
    • Website / Blog
    • Facebook Page
    • Youtube
  • 5. BUYING IN QUANTITY With Discounts Conditions
  • 6.
    • Launched on November 2008
    • First Market Chicago, then the rest of USA to Global
    • 35millions registered users
    • Google offered US$ 5.3billion to acquired Groupon; but was turn down on Dec 2010
    • Projection of revenue for 2011 – US$ 3 billion
  • 7. Groupon Video
  • 8. Business Model: a form of Re-intermediation Consumers
    • Looking for good deals,
    • find / share shopping experience
    2. Sell groupon. Charge commission Suppliers / retailers 3. Gain stable sales, increase awareness
    • Groupon negotiate with supplier / retailers to offer deals
    • Groupon promote deals and gather customers via its marketing channels
    • Groupon sells coupons to customer and charge commission from suppliers
  • 9. Business review
    • Consumer pays before purchasing; ensure the deals get done; accelerate the cash flow
    • Large discount for collective buying in limited time and items; create a phenomenon of Bargaining & Panic Buying, encourage customer wowing the deals by word of mouth (via social media)
    • One deal per day, consumer don’t need to make the choose
    • Achieve a Three WIN
  • 10.  
  • 11.  
  • 12. Consumer point of view Business point of view Bargain Hunter Acquisition Cost Advertising Focus
  • 13. Business Strategy
    • Simple and clean profit mode
    • Simple and satisfying shopping experience
    • email marketing
    • social media leverage (FB & Twitter)
    • Not too many products at one time
    • buy NOW (limited time only)
  • 14. Local Business
    • drive awareness using offline & online methods
    • collect email database -
    • FREE report (gift)
    • with condition of limited time only (ACT NOW!!!)
  • 15.  
  • 16. Thank You