Digital Profile Club - Youtube Marketing
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Digital Profile Club - Youtube Marketing

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If you like to learn how you could leverage your marketing efforts via Youtube, watch this powerpoint

If you like to learn how you could leverage your marketing efforts via Youtube, watch this powerpoint

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  • YouTube viewers come from all ages and demographic groups. 18-44 demographic represents 56% of YouTube viewers.In terms of gender distribution, its fairly even by 55% male & 45% female split.
  • DoubleClick conducted a survey in 2006 that categorized the benefits of online video advertising.
  • Many people tend to write thousands of words for blog post but when it comes to videos, they freak out. There is no reason for you to freak out.Let me show you why. This is a very simple video explaining how to tie a tie with 5 million views. The second video is explaining on how to get sick pack in 3 minutes and it have 7 million views. If you observe carefully, all this guys in the video had shoot their videos in the living room and they don’t have any special equipments, not super models, not actors and etc. You know why this video have many views is because the content is great. The video quality is just average. If you don’t want to come in front of camera, then there is an option. I use a software called camtasia. It allows me to record my screen as I speak. I can do power point presentation, show people how to use a website or a tool on my screen. It will record whatever i’m doing on my screen and my voice at the same time. If you fell shy infront camera, then this is a good option.
  • There are 3 kind of videos that works well on youtube. They are funny, weird and useful. You can make someone laugh or show something unique or show something useful thay they can apply to their work wise or anyday. I’m very sure most of us fall under the 3rd category which is useful type of video.If you can teach someone do something, then you can get their attention.
  • This is barackobamachannel on youtube. I’m not sure if you like him or not.The blue background behind is very nice and it can be easily done if you are a designer or you know how to use photoshop. If you don’t know how to do, you can DIY by learning from youtube or get someone else to do as well.
  • Put your website in the description. Always make an habit to put it in the beginning and remember to put your full URL which is http://www.crescentech.com.my so that people would be able to click on it to visit your website.
  • Always remember to put the keywords everywhere. The are 2 different ways people can find your video which is by using categories or do a search using keyword.This is why we want to put the title, description and tags. Repeat your keywords at each box because it will help when user is searching. For description, put the website link first and then ask the question and call to action. In tags, there are different variotion of keywords.so, how do I come up with this keywords.I use google keyword tool come up with this keyword variations. I entered plant tomatoes in google keyword tool and it came out different variations such as planting tomatoes and etc. This is because not everyone will use same keyword to search and by using google keyword tool, you can search what keywords most users use to search.
  • If you go to any videos, you will notice that it have Tags for every video.When you notice at the right side, there are a section called suggestions which is related videos.One of the way Youtube identify the related video is by Tags. The best way to benefit us is look at quality videos similar to us which have high number of views.Look at least 4-5 different videos which have high views.Then use the tags which been used in this popular videos in our own video.
  • If you go the previous slide, there is list of video under suggestions.Whatever videos showed, all those are thumbnails.it is very important ot use attractive image on your video to get people view your video.If you go to My Accounts > My Videos > Edit , you will have the option which thumbnail you would like to use.Choose the one that will get the most advantage.
  • This is where we type comments but actually we can respond with another video as well. What we need to do is search the keywords and find videos that with a lot of views and post video response where approriate but don’t spam. You don’t want to post your video everywhere.
  • Here is where we attach the video.
  • In here, we will add the video to the existing or new playlists.We can add related videos to the playlists as well. Try to think a smart name (keyword) which people will use to search for.
  • Most of the videos we see are trying to sell their stuff in their videos. Your video need to be 100% pure content. In the video is not the place to sell your products.I understand that the main motif all of us in this place is to sell something using video and that’s why we call it Youtube Marketing. This is where we use Calls to Action.
  • Go to My Accounts – My videos – click on any video that you want to edit and there will be a link called Annotations. Then you can choose where you want to place it and how long.This are the calls to action used in most videos that are uploaded.
  • Use the calls to action by stating in the video to 1) press the like button if they enjoy it then 2) subscribe 3) press share button to enable sharing at elsewhere with their friends example facebook,twitter and etc. who have the same interest.
  • The calls to action that are used popularly are as showed in the slide :
  • This is a tool to upload the video to different online video hosting.it is 1 software upload tool to multiple video hosting at once. Besides that, it provide insights on your video. There are free account and paid account.
  • You can encourage audience to participate by asking them to record a video and post back. By doing this way, you are building better relationship with your audience.
  • You can contact your youtube videos to the list showed to build better traffic. The most important factor is ask people to share the video because this is crucial. You can use twitter by asking people to retweet and if facebook, use share button.
  • This is a controversionalthing.Keep the video 2 minutes only. I understand people will say my video is 5 minute but practically speaking, 2 minutes and below video works really good and the best.
  • You are going to upload a lot of videos into youtube and track the progress.sometimes, certain video will have 10-15 views by close relatives and etc.Some videos are millions of views.So, what we need to do is analyze and learn on how to improve it.This is on going process and not overnight process.

Digital Profile Club - Youtube Marketing Digital Profile Club - Youtube Marketing Presentation Transcript

  • YouTube Marketing
  • What is video marketing ?
    There are basically three steps to video marketing:
    1) Creating a Video
    2) You Submit Your Video
    3) You Receive Traffic and Backlinks as Your
    Video is Distributed and Viewed Across the
    Internet
  • What is YouTube...?
    YouTube is a video sharing web-site where users can upload, view and share video clips. Unregistered users can watch most videos on the site by visiting http://www.youtube.com, while registered users are permitted to upload an unlimited number of videos, each with a maximum length of 15 minutes.
    Making YouTube THE MOST DEMOCRATIC web-site on the internet - so democratic, in fact, that some governments have or are now considering banning its use
  • History of YouTube
    Founded by three former PayPal employees in February 2005 and officially launched in December 2005
    Consumer media company for the sharing, commenting, and viewing of original videos worldwide
    Purchased by Google on October 9, 2006
    YouTube still operates independently
    Google bought YouTube for $1.76 billion
  • YouTube Visitors/Month (millions)
    • According to the market research firm comScore, YouTube is the number-three site on all the Web, with more than 146 million visitors per month (as of August 2010).
    • Visitors are watching a lot of videos—more than two billion videos a day, representing more than 40% of all videos watched online.
  • According Google, YouTube users spends 164 minutes online everyday.
    Where would you rather put your marketing message?
    We’re becoming less readers and more one of watchers.
    The average consumer would rather watch a video than read a text-based-advertisement.
    Who Watches YouTube and What Do They Watch?
  • The statistic had showed the answer for statement above.
    If done right, YouTube can provide a huge bang for your marketing.
    This is because YouTube delivers huge audience for very little investment.
    It’s all marketer’s dream channel
    Is Video Right for Your Business?
  • • Interesting and directed towards a target
    audience
    • Informative and/or entertaining
    • Leaves the viewer wanting more
    • Leaves the viewer feeling a need to come visit
    your website
    • Has good potential to be “viral”
    • Appears professional.
    Components Of a Great Video
  • Comparison Video Vs. Text Mode
    Video Mode
    Text Mode
    3 pounds chicken pieces or 1 ½ boneless skinless chicken2 tablespoons vegetable oil4 cardamom pods (optional)1 2-inch piece of cinnamon stick (optional)1 medium onion, finely chopped4 garlic cloves, chopped2 teaspoons fresh ginger, chopped1 medium tomato, finely chopped1 teaspoon cumin powder1/2 teaspoon turmeric1 tablespoons coriander powder1/2 teaspoon cayenne pepper (optional)1/2 teaspoon fennel seeds, coarsely ground1 teaspoon black pepper, coarsely ground1/2 cup plain nonfat yogurt1 teaspoon salt1/2 cup water2 tablespoons chopped cilantro1 tablespoon fresh lemon juiceRemove the skin and all visible fat from the chicken pieces. (I often have the butcher clean the chicken.) Cut 2-3 slits, 1 inch long and 1/2 inch deep, in each piece of chicken. Set aside.Heat oil in a heavy skillet over medium high heat. Add the chicken pieces in a single layer and fry for 3-5 minutes, turning the pieces over once or twice until they are white. Transfer the chicken to a plate using a slotted spoon.Add cumin powder, cardamom pods, cinnamon stick, chopped onion, garlic and ginger to the oil. Fry for 7-8 minutes, stirring constantly, until the onions are golden brown.Stir in tomatoes, turmeric, coriander powder, cayenne pepper, ground fennel seeds and black pepper. Fry for 2-3 minutes. Whip yogurt with wire wisk and add 1 tablespoon at a time, stirring constantly. Fry for another 2-4 minutes.Add the chicken and sprinkle with salt. Stir to coat the spice mixture evenly. Pour the water evenly over the chicken. Bring to a boil. Reduce heat to low. Add the cilantro and gently stir the chicken. Cover tightly and simmer for 20-25 minutes. Chicken should be tender to the touch but should not fall apart.Transfer to a serving platter. Sprinkle with lemon juice.For more recipes and tips, go to www.cuisineofindia.com
  • How-To Videos
    Real Estate Walk-Throughs
    Product Demonstrations and Walk-Throughs
    Types of video content
    Company Seminars and Presentations
    Case Studies and Testimonials
    Conferences and Events
    Expert Presentations
  • Work through the following checklist to determine just who you should be focusing on:
    • How old is your target customer?
    • Is your customer male or female?
    • Is your customer single or married?
    • What is your customer’s average yearly income?
    • Where does your customer live?
    • Where does your customer shop?
    • What does your customer like to do in his or her spare time?
    • How does your customer describe himself or herself?
    • How does your customer prefer to receive information: via newspaper,
    television, radio, or the Internet?
    • What websites does your customer frequent?
    • How does your customer access the Internet—via a computer or mobile
    device, and over what speed of connection?
    • What products does your customer currently use?
    • Is your target customer a current client or someone who is not yet
    using your product?
    • Does your customer know about your company or product?
    • If so, what does your customer think about your company and product—what image does he have of
    you?
    Who is Your Customer :
    • Online video ads are quickly becoming the medium of choice to drive both brand
    awareness and sales.
    • The results show that there are clear ROI advantages to placing video ads.
    • We expect to see strong growth in the number of companies reaping the benefits of online video advertising in the coming months and years.
    Here’s how Rick Bruner, research director at DoubleClick, assessed the results:
  • YouTube for Brand Awareness
    YouTube for Product Advertising
    YouTube for Retail Promotion
    YouTube for Direct Sales
    YouTube for Product Support
    YouTube for Internal Training
    YouTube for Employee Communications
    YouTube for Recruiting
    How Can You Use YouTube to Market Your Business?
  • Large national companies and major advertisers often use YouTube to enhance the awareness of their brands.
    Instead of focusing on individual products or services, these videos push the company’s brand, often in the same fashion used in traditional television advertising.
    YouTube for Brand Awareness
  • YouTube for Product Advertising
    If you can use YouTube to push an overall brand, you can use it to push individual products, too.
    This requires a more direct approach, although it’s still important to make the video informative, educational, or entertaining.
    You can show the product in action or used as part of a demonstration or tutorial. Just make sure you include lots of close-up product shots and link back to your own website—where more product information is available.
  • You can also use YouTube to promote a company’s retail stores.
    These videos can be general in nature (which gives the videos a long shelf life), or more specifically targeted to shorter-term promotions (“check out this weekend’s specials!”).
    You can even produce educational videos that demonstrate the products or services your store offers
    YouTube for Retail Promotion
  • YouTube is a terrific channel for generating direct sales for products and services.
    All you have to do is show the product in action or provide a clip of the service in question, and then ask for the sale by directing the viewer to your own website.
    One of the best ways to showcase a product is in an instructional video and focusing on the useful attributes of your product, and you’ll gain YouTube viewership.
    YouTube for Direct Sales
  • Some companies doesn’t use YouTube for new business
    This companies do so to support existing customers.
    Consider some of the most common customer problems and questions, and produce one or more videos addressing those issues.
    If you can help your customers help themselves, you provide them with a useful service and reduce your company’s support costs—all with a free YouTube video.
    YouTube for Product Support
  • Your company can also use YouTube for internal purposes.
    For example, the issue of sales or product training. You have a new product to introduce and a sales force to train.
    How best to reach them? In the old days, you’d fly salespeople from one place to another place but now you can create a series of short training videos
    YouTube for Internal Training
  • You can use YouTube for all manner of company communications.
    You can record and post it on a private channel on YouTube
    YouTube for Employee Communications
  • If you have a company welcome video, post it on YouTube and make it public.
    Think of this as a Public Relation exercise to attract new talent to your company, which means doing it up right—it’s as much a marketing project as it is something from the HR department.
    YouTube for Recruiting
  • It doesn’t matter what type of business you run or how large that business is.
    You can create effective videos that will attract YouTube viewers and drive more business to your website.
    All types of businesses are getting into the YouTube scene: local businesses, major national marketers, ad agencies, real estate agencies,
    consultants and motivational speakers,
    Internet-only retailers, B2C, B2B—you name it.
    Everybody’s Doing It
  • Case Study
  • TigerDirect TV
  • Reebok
  • Air Asia
  • Tip #1: Anyone Can Do a Video
    Camtasia
  • Tip #2: Learn What Works on YouTube
    Funny
    Weird
    Useful
  • Tip #3: Customize Your Channel
  • Tip #4: Put Your URL in the Description
  • Tip #5: Put Your Keywords Everywhere
  • Tip #5: Put Your Keywords Everywhere
    https://adwords.google.com/select/KeywordToolExternal
  • Tip #6: “Steal” Keywordsfrom Successful Videos
  • Tip #7: Choose the Best Thumbnail
    My Account > My Videos > Edit
  • Tip #8: Use Video Responses
    Search your keywords > Find videos with a lot of views > Post video responses where appropriate (don’t spam)
  • Tip #8: Use Video Responses
  • Tip #9: Create Playlists
    Add your video to a new playlist you create > Add other videos > Choose a smart name for your playlist (think keywords)
  • Tip #10: Offer Valuable Content, Not a Sales Pitch
  • Tip #11: Use Calls to Action
  • Tip #11: Use Calls to Action
    2
    3
    1
  • Tip #11: Use Calls to Action
    Embed on your site
    Follow me on Twitter
    Find me on Facebook
    Visit my blog (not site) for content (not sales letter)
  • Tip #12: Use TubeMogul
  • Tip #13: Organize Contests
    Some Great Examples I Found on YouTube
    “Do a 360 with our skis”
    “Plant your own tomatoes using our kit”
    “Show us a crazy way to use our vacuum”
  • Tip #14: Promote Your Videos Outside YouTube
    Email contacts, friends, co-workers
    Blog subscribers
    Twitter, Facebook and LinkedIn
    Embed them on your site / blog
    ASK PEOPLE TO SHARE!
  • Tip #15: Keep It Short
  • Tip #16: Analyze and Learn
  • Best Formats for Uploading
    YouTube can accept almost any video format for upload, but for most users have found the following settings give the best results.
    Video Format: H.264, MPEG-2 or MPEG-4 preferred
    Aspect Ratio: 4:3, 16:9)
    Resolution: 640x360 (16:9) or 480x360 (4:3) recommended
    Audio Format: MP3 or AAC preferred
    Frames per second: 30
    Maximum length: 15 minutes (we recommend 2-3 minutes)
    Maximum file size: 1 GB
  • References
    • www.physorg.com/news164424171.html
    • http://blog.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck
    • http://www.allbusiness.com/operations/4112407-1.html
    • http://ezinearticles.com/?YouTube-Marketing-Tips-How-to-Make-YouTube-Marketing-Pay-Off-Without-Spending-a-Cent!&id=2513742
    • http://www.vision6.com.au/download/files/10678/730517/Use%20of%20online%20videos%20and%20YouTube%20as%20a%20marketing%20channel.pdf
    • http://www.youtube.com/handbook_popup_produce_upload?pcont=bestformats
  • Thank You!
    FazluMuhyudin
    016-786-3200
    admin@crescentech.com.my
    www.crescentech.com.my
    FROM :
    CRESCENTECH IT SOLUTIONS & SERVICES