4 Steps to Enhance Your Facebook Page Engagements
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4 Steps to Enhance Your Facebook Page Engagements

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4 Steps to Enhance Your Facebook Page Engagements ...

4 Steps to Enhance Your Facebook Page Engagements

Following up our last meeting, here i share the 4 Steps to Enhance Your Facebook Page Engagements

After setting up a business Facebook Page, next step is how are we as the business owner going to engage with our target audiences.

This presentation illustrate to you what are the 4 simple steps you could begin implementing with.

tweet @leikhong if you have any query.

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4 Steps to Enhance Your Facebook Page Engagements 4 Steps to Enhance Your Facebook Page Engagements Presentation Transcript

  • Digital  Profit  Club  2014    #3   4  Steps  to  Enhance  Your  Facebook  Page  Engagements  
  • Let’s   Recapped    
  • Our  focus  on  last  mee/ng  
  • Personal  Profile  
  • Facebook  Group  
  • Facebook  Page  
  • 2   1   3   Welcome  to  your  new  page  
  • Facebook  Page’s  Objec>ve  -­‐   Engaged  Target  Audiences  
  • 1.  Define  Your  Target  Market  
  • Facebook  Page  Insights  
  • SelecEon  Results   Criteria  SelecEon  
  • Budget  &  Schedule   Cost  per  AcEon  
  • 2.  Get  the  Tone  Right  
  • While  communicaEng   with  fans  you  should:     •   speak  like  them   •   think  like  them   •   act  like  them   What  do  they  want   from  you?  
  • What  kinds  of  contents  should  we   include  in  our  Facebook  Page?  
  • #1.  Educa>on  Informa>on  –  beneficial    to  your  target  audiences  
  • #2.  Humor  &  Fun  –  for  a  good  laugh  /  cheers  your  fans  
  • #3.  Company  Event:     •  Lunch  /  Dinner   •  Birthday  party   •  Road  Show   •  Exhibi>on     q Pre  Event  (planning)   q Event  (execu>ng)   q   Post  Event  (reviewing)    
  • #4.  Sales  &  Promo>on  
  • #5.  Company  Image  /  Iden>ty  /Brand  Ambassador  
  • #1.  ATTENTION   •  Post  interes/ng  contents  to  a9ract   your  target  audiences.     #2.  INTEREST   •  LIKE  &  follow  your  Facebook  Page.     #3.  DESIRE   •  This  is  where  your  target  audiences,   will  Like  /  Comment    /  Share  your   contents  with  their  network   #4.  ACTION   •  Buy  /  Engage  your  product  or  service  
  • 3.  TesEng  &  Measuring  
  • Best  Timing  to  POST     From  the  graph  below,  Facebook  will  show  you  when  are  your  fans  go   online.     Search  for  the  peak  online  hour  and  post  your  contents.   It  shall  achieved  the  highest  visibility.  
  • 4.  PosEng  Schedule  &  Content  
  • POST  Scheduling     Facebook  Page  came  with  the  Schedule  Post  feature.       Page’s  admin  can  pre-­‐set  when  they  prefer  the  post  to  be  display  to  their   target  audiences.    
  • Timeline  Album   Photo  Album  
  • Tag  the  people  inside  the  photo     To  achieve  maximum  exposure  and   engagement.  
  • DescripEon  is  a  MUST       Always  write  a  short  descrip/on  about  the  posted  photo.       Never  leave  the  descrip/on  column  with  a  blank.  
  • Title  and  DescripEon  on  Photo  Album  
  • AddiEon  Features:       •   Offer  –  create  an  offer  to  be  given  away     •   Event  –  create  an  event  for  par/cipa/on   •   Milestone  –  a  milestone  to  be  remember  
  • Offer  
  • Event  
  • Milestone  
  • •  Where  to  get  daily  contents  for      my  Facebook  Page?   •  Pos/ng  PDF  File  /  Power  Point      on  Facebook   •  Facebook  Apps   •  External  Image  Folder   •  Sample  and  case  study   To  be  con>nue….  
  • Social Media Coach Leow    LeikHong       TwiZer  @leikhong   www.facebook.com/digitalprofitclub     Email:  leow@leikhong.com