0
Digital	
  Profit	
  Club	
  2014	
  	
  #3	
  

4	
  Steps	
  to	
  Enhance	
  Your	
  Facebook	
  Page	
  Engagements	
  
Let’s	
  
Recapped	
  	
  
Our	
  focus	
  on	
  last	
  mee/ng	
  
Personal	
  Profile	
  
Facebook	
  Group	
  
Facebook	
  Page	
  
2	
  
1	
  

3	
  

Welcome	
  to	
  your	
  new	
  page	
  
Facebook	
  Page’s	
  Objec>ve	
  -­‐	
  
Engaged	
  Target	
  Audiences	
  
1.	
  Define	
  Your	
  Target	
  Market	
  
Facebook	
  Page	
  Insights	
  
SelecEon	
  Results	
  

Criteria	
  SelecEon	
  
Budget	
  &	
  Schedule	
  

Cost	
  per	
  AcEon	
  
2.	
  Get	
  the	
  Tone	
  Right	
  
While	
  communicaEng	
  
with	
  fans	
  you	
  should:	
  
	
  
• 	
  speak	
  like	
  them	
  
• 	
  think	
  like	
  t...
What	
  kinds	
  of	
  contents	
  should	
  we	
  
include	
  in	
  our	
  Facebook	
  Page?	
  
#1.	
  Educa>on	
  Informa>on	
  –	
  beneficial	
  	
  to	
  your	
  target	
  audiences	
  
#2.	
  Humor	
  &	
  Fun	
  –	
  for	
  a	
  good	
  laugh	
  /	
  cheers	
  your	
  fans	
  
#3.	
  Company	
  Event:	
  	
  
•  Lunch	
  /	
  Dinner	
  
•  Birthday	
  party	
  
•  Road	
  Show	
  
•  Exhibi>on	
  ...
#4.	
  Sales	
  &	
  Promo>on	
  
#5.	
  Company	
  Image	
  /	
  Iden>ty	
  /Brand	
  Ambassador	
  
#1.	
  ATTENTION	
  
•  Post	
  interes/ng	
  contents	
  to	
  a9ract	
  
your	
  target	
  audiences.	
  	
  

#2.	
  IN...
3.	
  TesEng	
  &	
  Measuring	
  
Best	
  Timing	
  to	
  POST	
  

	
  
From	
  the	
  graph	
  below,	
  Facebook	
  will	
  show	
  you	
  when	
  are	
 ...
4.	
  PosEng	
  Schedule	
  &	
  Content	
  
POST	
  Scheduling	
  

	
  
Facebook	
  Page	
  came	
  with	
  the	
  Schedule	
  Post	
  feature.	
  	
  
	
  
Page’s	
...
Timeline	
  Album	
  

Photo	
  Album	
  
Tag	
  the	
  people	
  inside	
  the	
  photo	
  
	
  
To	
  achieve	
  maximum	
  exposure	
  and	
  
engagement.	
  
DescripEon	
  is	
  a	
  MUST	
  	
  

	
  
Always	
  write	
  a	
  short	
  descrip/on	
  about	
  the	
  posted	
  photo...
Title	
  and	
  DescripEon	
  on	
  Photo	
  Album	
  
AddiEon	
  Features:	
  	
  
	
  

• 	
  Offer	
  –	
  create	
  an	
  offer	
  to	
  be	
  given	
  away	
  	
  

• 	
  Eve...
Offer	
  
Event	
  
Milestone	
  
•  Where	
  to	
  get	
  daily	
  contents	
  for	
  	
  
	
  my	
  Facebook	
  Page?	
  
•  Pos/ng	
  PDF	
  File	
  /	
 ...
Social Media Coach

Leow	
  	
  LeikHong	
  
	
  

	
  
TwiZer	
  @leikhong	
  
www.facebook.com/digitalprofitclub	
  
	
  ...
4 Steps to Enhance Your Facebook Page Engagements
4 Steps to Enhance Your Facebook Page Engagements
4 Steps to Enhance Your Facebook Page Engagements
4 Steps to Enhance Your Facebook Page Engagements
4 Steps to Enhance Your Facebook Page Engagements
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4 Steps to Enhance Your Facebook Page Engagements

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4 Steps to Enhance Your Facebook Page Engagements

Following up our last meeting, here i share the 4 Steps to Enhance Your Facebook Page Engagements

After setting up a business Facebook Page, next step is how are we as the business owner going to engage with our target audiences.

This presentation illustrate to you what are the 4 simple steps you could begin implementing with.

tweet @leikhong if you have any query.

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Transcript of "4 Steps to Enhance Your Facebook Page Engagements"

  1. 1. Digital  Profit  Club  2014    #3   4  Steps  to  Enhance  Your  Facebook  Page  Engagements  
  2. 2. Let’s   Recapped    
  3. 3. Our  focus  on  last  mee/ng  
  4. 4. Personal  Profile  
  5. 5. Facebook  Group  
  6. 6. Facebook  Page  
  7. 7. 2   1   3   Welcome  to  your  new  page  
  8. 8. Facebook  Page’s  Objec>ve  -­‐   Engaged  Target  Audiences  
  9. 9. 1.  Define  Your  Target  Market  
  10. 10. Facebook  Page  Insights  
  11. 11. SelecEon  Results   Criteria  SelecEon  
  12. 12. Budget  &  Schedule   Cost  per  AcEon  
  13. 13. 2.  Get  the  Tone  Right  
  14. 14. While  communicaEng   with  fans  you  should:     •   speak  like  them   •   think  like  them   •   act  like  them   What  do  they  want   from  you?  
  15. 15. What  kinds  of  contents  should  we   include  in  our  Facebook  Page?  
  16. 16. #1.  Educa>on  Informa>on  –  beneficial    to  your  target  audiences  
  17. 17. #2.  Humor  &  Fun  –  for  a  good  laugh  /  cheers  your  fans  
  18. 18. #3.  Company  Event:     •  Lunch  /  Dinner   •  Birthday  party   •  Road  Show   •  Exhibi>on     q Pre  Event  (planning)   q Event  (execu>ng)   q   Post  Event  (reviewing)    
  19. 19. #4.  Sales  &  Promo>on  
  20. 20. #5.  Company  Image  /  Iden>ty  /Brand  Ambassador  
  21. 21. #1.  ATTENTION   •  Post  interes/ng  contents  to  a9ract   your  target  audiences.     #2.  INTEREST   •  LIKE  &  follow  your  Facebook  Page.     #3.  DESIRE   •  This  is  where  your  target  audiences,   will  Like  /  Comment    /  Share  your   contents  with  their  network   #4.  ACTION   •  Buy  /  Engage  your  product  or  service  
  22. 22. 3.  TesEng  &  Measuring  
  23. 23. Best  Timing  to  POST     From  the  graph  below,  Facebook  will  show  you  when  are  your  fans  go   online.     Search  for  the  peak  online  hour  and  post  your  contents.   It  shall  achieved  the  highest  visibility.  
  24. 24. 4.  PosEng  Schedule  &  Content  
  25. 25. POST  Scheduling     Facebook  Page  came  with  the  Schedule  Post  feature.       Page’s  admin  can  pre-­‐set  when  they  prefer  the  post  to  be  display  to  their   target  audiences.    
  26. 26. Timeline  Album   Photo  Album  
  27. 27. Tag  the  people  inside  the  photo     To  achieve  maximum  exposure  and   engagement.  
  28. 28. DescripEon  is  a  MUST       Always  write  a  short  descrip/on  about  the  posted  photo.       Never  leave  the  descrip/on  column  with  a  blank.  
  29. 29. Title  and  DescripEon  on  Photo  Album  
  30. 30. AddiEon  Features:       •   Offer  –  create  an  offer  to  be  given  away     •   Event  –  create  an  event  for  par/cipa/on   •   Milestone  –  a  milestone  to  be  remember  
  31. 31. Offer  
  32. 32. Event  
  33. 33. Milestone  
  34. 34. •  Where  to  get  daily  contents  for      my  Facebook  Page?   •  Pos/ng  PDF  File  /  Power  Point      on  Facebook   •  Facebook  Apps   •  External  Image  Folder   •  Sample  and  case  study   To  be  con>nue….  
  35. 35. Social Media Coach Leow    LeikHong       TwiZer  @leikhong   www.facebook.com/digitalprofitclub     Email:  leow@leikhong.com      
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