Welcome to
A place where localentrepreneursthrive andcontribute
Wherebusinessesinvest intheir storesand storefronts…
Where residents andvisitors come to sharea meal
…to celebrate the arts
…to stroll the streets and shop
…to gather together
And the constant driving forcebehind such a remarkabledowntown is…
How does the  do this?
It’s at the heart of our  mission statement
Our mission is to   improve the quality  of life of Brevard, by    strengthening the downtown as a center    of the commun...
Through the past 23years, the Heart ofBrevard has been thedriving force behindgrowth and changeand can take muchcredit for...
Where We Have BeenHistoric Timeline:  1989 meetings began  80 business and property owners   attended meetings  Septemb...
Where We Have Been   1989-90: The business community came forward    with interim financing until the tax money    became...
The HOB/Downtownis important because  its vibrant, offering         something for             everyone.           - Jim Rowe
Where We Have Been   1997: HOB Economic Restructuring    Committee focuses on second story    revitalization   1998-2003...
A vibrant downtown is keyto the economic successof any community.Organizations likeHOB are the synergybehind this success....
Where We Have Been   2003: West Main Street (City Council    Block) redesigned, renovated       Sidewalks rebuilt with br...
Where We Have Been   2006-07: Aethelwold Hotel 3rd story rebuilt    by current owner, Tim Hall   2006: Times Arcade Alle...
In the past 18 years theProper Pot has expandedfrom 900 sq. ft. toalmost 5,000.This expansion wouldhave been impossiblewit...
Where We Have Been    The old Plummer’sDepartment Store Building (The Proper Pot today)
Where We Have BeenThe old Patterson Building Main and Broad      Streets (Keller Williams office  space/Apartments over Di...
Where We Have BeenThe old Chamber of Commerce   (Platt Architects upstairs office expansion)
Where We Have Been  Aethelwold Hotel
Improvement Summary        Heart of Brevard Municipal Tax District                      Improvement Summary   65 Facades ...
I cant imagine our downtownexisting without HOB.It’s organization that caresabout our existing businesses,works to bring n...
Where We Are Now Heart of Brevard has been in an intensive 8 month self- evaluation and transition phase. What has this re...
Where We Are Now• We must re-evaluate our  festivals and events• We must focus more on  education• We must focus on our  m...
Where We Are NowOrganization and education ofMSP program & opportunities:• Main Street Conference• Liz Parham, Exec. Direc...
In the past 20 years noorganization has had morepowerful economic impactthan the Heart of Brevard.This “home grown”members...
Where We Are NowFestivals and Marketing:• Economic development focus  on festivals• Development of methods to  quantify an...
Our economy depends      upon tourism and         the active role       the HOB plays in               festivals,         ...
Where We Are NowThe value of downtown festivals: Strengthens economic development Generates foot-traffic in the downtown...
Where We Are NowI love being part ofdowntown Brevard. Heart  Festivals by the numbers:of Brevard is one of the 4  • $1,091...
Where We Are NowOther Marketing Initiatives• Review advertising and public  relations strategies to promote  downtown Brev...
Where We Are NowBusiness stats and data collection• Conducting survey to create  building and business inventory• Data col...
My family ispassionate about the    Heart of Brevard   and its continued             vitality.       HOB’s pulse is lively...
Where We Are NowHeart of Brevard receives from City of Brevard:• $115,000 from MSD tax and $15,000 GrantTotal: $130,000 To...
“The Hollingsworths haveinvested in the Heart of Brevardsince 1987. We pay $45,000 peryear in property tax.We strongly bel...
Where We Are NowProjected for 2013:• $75,000 sponsorship dollars  created• $20,000 in kind donations• $11,000 Infrastructu...
Where We Are NowProjected for 2013:• $30,000 ESRI report• $336,500 Total in addition to  create $1,678,200 in spending  du...
The Heart of Brevard is a vessel in whichlocal businesses can contribute thatultimately benefits this entire community.HOB...
Where We Are Going• The Heart of Brevard Board of Directors will collaborate  with our local government to design and impl...
I’ve never seen the excitementand energy that I see todaywith the Heart of Brevard.I feel that because of therenewed commi...
Where We Are Going
Where We Are GoingHOB Organization:• Make the HOB the vehicle to  formulate strategies for moving  forward• Using all the ...
Where We Are GoingPromotion:• Create a marketing and  communications plan for the  downtown district• Develop retail promo...
Downtown Brevard faces opportunitiesand challenges not associated withother business districts. Promotion: Festivals:It is...
Where We Are GoingDesign:• Create an inviting, safe,  accessible, environment for  shoppers, workers and visitors.• Heart ...
Where We Are GoingDesign: Downtown Master Plan• Design committee will be actively  engaged with the City to be a  resource...
Where We Are GoingDesign:• Instill good maintenance practices in the  downtown area•   Provide signage that communicates t...
I believe its important to have Promotion:an entity such as the HOB Festivals:that focuses on the • The promotion committe...
Where We Are GoingDesign:Façade improvement program:A NC Main Street study showed anaverage 9% sales increase for abusines...
The downtown is a vitaldestination to visitorsthat come to our community.Heart of Brevard providesa vibrant, energizedand ...
Where We Are GoingEconomic Restructuring• Create a Downtown Economic  Development Strategy• Conduct an ESRI study with the...
The Heart Of Brevard   is essential to the        growth of the          economy of         Transylvania              Coun...
For over two decadeshas been contributing to the enhancement     and vitality of  downtown Brevard       vitality of
We’re passionate
We’re creative
We’re theheart of ourcommunity
We’re innovative
We’re driven
We’re talented
We’re invested
We’re fully committed
Proud to be a strong  partner with the  City of Brevard
HOB Presentation to Brevard City Council
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HOB Presentation to Brevard City Council

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This is the presentation the HOB Executive Board presented to the Brevard City Council at their City Council Retreat on Feb. 1, 2013

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HOB Presentation to Brevard City Council

  1. 1. Welcome to
  2. 2. A place where localentrepreneursthrive andcontribute
  3. 3. Wherebusinessesinvest intheir storesand storefronts…
  4. 4. Where residents andvisitors come to sharea meal
  5. 5. …to celebrate the arts
  6. 6. …to stroll the streets and shop
  7. 7. …to gather together
  8. 8. And the constant driving forcebehind such a remarkabledowntown is…
  9. 9. How does the do this?
  10. 10. It’s at the heart of our mission statement
  11. 11. Our mission is to improve the quality of life of Brevard, by strengthening the downtown as a center of the community through… organization, promotion, design, andeconomic restructuring.
  12. 12. Through the past 23years, the Heart ofBrevard has been thedriving force behindgrowth and changeand can take muchcredit for ourdowntownof today.-Susan Threlkel
  13. 13. Where We Have BeenHistoric Timeline: 1989 meetings began 80 business and property owners attended meetings September 1990, 72% of the district’s property owners, signed petitions of support for a municipal service district tax (self-tax) Presented the petitions and proposal to establish the Heart of Brevard to the City Council and public hearing was set October 1990, City Council approved the proposal and HOB became an organization
  14. 14. Where We Have Been 1989-90: The business community came forward with interim financing until the tax money became available 1993: Heart of Brevard organization becomes a Main Street City With 13 empty storefronts, and mostly empty second story spaces, economic restructuring takes center stage. 1994 & 1995: 12 new retail businesses open in the HOB district 1996: Downtown Master Plan Task Force is established 1997: Focus 2020 is established (The City’s comprehensive planning process that would incorporate these recommendations) 1996: The gazebo is built in collaboration with the County
  15. 15. The HOB/Downtownis important because its vibrant, offering something for everyone. - Jim Rowe
  16. 16. Where We Have Been 1997: HOB Economic Restructuring Committee focuses on second story revitalization 1998-2003: Major renovation projects on the second floor levels are completed in the district 1998: from Focus 2020, Downtown Master Plan Committee is re-established 2000: City Council adopts the Downtown Master Plan 2002-03: Fundraising project to purchase street lights, benches, trash receptacles (cooperative effort of HOB and DTMPC) 2002-03: DTMP demonstration block is completed
  17. 17. A vibrant downtown is keyto the economic successof any community.Organizations likeHOB are the synergybehind this success.– Billy Higgins,First Citizens Bank
  18. 18. Where We Have Been 2003: West Main Street (City Council Block) redesigned, renovated Sidewalks rebuilt with brick pavers Old Fire Department redesigned• 2004: Hollingsworth Building completed 2004: Water Oaks exterior renovated 2005: Micah Ansley purchases Rick Byrd’s Furniture Store. Completely renovated space 2005-2009: Jordan Street Retail Revitalization: Bluewood Gallery Ginger M. Salon Moose Tracks
  19. 19. Where We Have Been 2006-07: Aethelwold Hotel 3rd story rebuilt by current owner, Tim Hall 2006: Times Arcade Alley: major revitalization.  The Square Root Restaurant Downtown Chocolates Kiwi Gelato public art and a true pedestrian path way is recreated 2008: Chamber of Commerce relocates and renovates the South Trust Bank building 2008: 54 W. Main Street building renovated.  Brown Bean  Roost  Upstairs condominium 2004-2013: Sculpture Project, 19 public art pieces
  20. 20. In the past 18 years theProper Pot has expandedfrom 900 sq. ft. toalmost 5,000.This expansion wouldhave been impossiblewithout the hard workand dedication of theHOB membershipand staff.– Beth and Larry Canady The Proper Pot
  21. 21. Where We Have Been The old Plummer’sDepartment Store Building (The Proper Pot today)
  22. 22. Where We Have BeenThe old Patterson Building Main and Broad Streets (Keller Williams office space/Apartments over Diamond Rush today)
  23. 23. Where We Have BeenThe old Chamber of Commerce (Platt Architects upstairs office expansion)
  24. 24. Where We Have Been Aethelwold Hotel
  25. 25. Improvement Summary Heart of Brevard Municipal Tax District Improvement Summary 65 Facades redone 80 Building renovations 415 Jobs created 109 New Businesses 25 Business Expansions $2,540,000 in New PUBLIC Investment $17,042,000 in PRIVATE Investment 2011- 2012 5,600 Volunteer hours contributed to HOB – $100,000. Value in volunteer hours at $18/hour, a rate established by the state of North Carolina 2012 Accredited as MSP. 24/60 accredited
  26. 26. I cant imagine our downtownexisting without HOB.It’s organization that caresabout our existing businesses,works to bring new businessesand produces festivals thatgenerate necessary foottraffic.Three cheers to HOB.Thank you for helping mybusiness over the last 20 years.- Donna E. Stout White Squirrel Shoppe
  27. 27. Where We Are Now Heart of Brevard has been in an intensive 8 month self- evaluation and transition phase. What has this revealed?• We have rediscovered our roots as a Main Street Program. The Main Street Program’s 4 point approach is the path and plan that gives us the ability to be more effective, efficient, and innovative• We’re seeing more volunteers, more people getting involved, and the community coming together
  28. 28. Where We Are Now• We must re-evaluate our festivals and events• We must focus more on education• We must focus on our marketing• We must continue collecting business stats and data• Begin the search for an Executive Director
  29. 29. Where We Are NowOrganization and education ofMSP program & opportunities:• Main Street Conference• Liz Parham, Exec. Director of NC Main St Program in Brevard this month to continue education process and to lead a series of meetings to determine economic drivers and revise HOB mission statement, creating a community based vision for action• Forming committees and organizing volunteers, building new and strengthening existing partnerships
  30. 30. In the past 20 years noorganization has had morepowerful economic impactthan the Heart of Brevard.This “home grown”membership has been directlyresponsible for creating abusiness climate that has seendouble-digit property valuationsincrease through investment andimprovement appreciation,increased sales tax revenues forthe City of Brevard. It’sinvestment and commerce thatbenefits every resident ofBrevard.– Jimmy Harris, Harris Hardware
  31. 31. Where We Are NowFestivals and Marketing:• Economic development focus on festivals• Development of methods to quantify and evaluate the impact of festivals• Evaluating opportunities to expand sponsorships regionally and nationally
  32. 32. Our economy depends upon tourism and the active role the HOB plays in festivals, beautification and promotion is why our downtown is thriving and why it made it through the recession. - Ann DerGara
  33. 33. Where We Are NowThe value of downtown festivals: Strengthens economic development Generates foot-traffic in the downtown area and in the county Generates spending during the events and in the days and months that follow by return visits Attracts visitors that would otherwise not come to Brevard and Transylvania County Builds community development and economic partnerships; builds liaisons for community good Builds a sense of community; creates sense of place; and strengthens community spirit, ownership, buy-in and pride Supports our community vision initiatives
  34. 34. Where We Are NowI love being part ofdowntown Brevard. Heart Festivals by the numbers:of Brevard is one of the 4 • $1,091,000 in spending duringmain reasons for that. over festivals in 2012, generating $22,000 in sales taxI •think of downtown as the $590,000 in spending from"grand entrance" outside attendees who live to ourentire area ~Countyhow we Transylvania it ispresent our downtown • We have committed $10,000that makesto WSF budget for 2013 additional us memorableto visitors & what makes which is expected to increaseourattendance by 5,000. WSF town such anawesome place an average of $30 attendees spend to call eachhome. • $10,000 in additional funding results in a $150,000 increase in- Nita Hunt, Pure Pets spending
  35. 35. Where We Are NowOther Marketing Initiatives• Review advertising and public relations strategies to promote downtown Brevard and its members• Partner with other community partners to further marketing efforts (the Chamber, TDA)
  36. 36. Where We Are NowBusiness stats and data collection• Conducting survey to create building and business inventory• Data collection – vacancy rates, sales tax, average rents• Work to create ESRI report- valued at $30,000• Provide data to support targeted, effective recruitment• Fills vacant spaces with viable businesses• Stimulate economic development
  37. 37. My family ispassionate about the Heart of Brevard and its continued vitality. HOB’s pulse is lively and our heart beat is strong. - Tracey Love Love’s Jewelry
  38. 38. Where We Are NowHeart of Brevard receives from City of Brevard:• $115,000 from MSD tax and $15,000 GrantTotal: $130,000 Total2012-2013:• $60,000 sponsorship dollars created• $15,000 in kind donations• $11,000 Infrastructure Enhancement fund (back to City)• $3,000 Downtown Improvements• $5,500 Design/Economic Restructuring• $15,000 Marketing/PR• $54,000 Volunteer hours• $79,500 in private investment in MSDTotal: $243,000 (in addition to creating $1,091,000in spending during 4 major festivals )
  39. 39. “The Hollingsworths haveinvested in the Heart of Brevardsince 1987. We pay $45,000 peryear in property tax.We strongly believe in theworth of the Heart of Brevardor we would have madedifferent investments.”-Ann Hollingsworth Main St. Ltd.
  40. 40. Where We Are NowProjected for 2013:• $75,000 sponsorship dollars created• $20,000 in kind donations• $11,000 Infrastructure Enhancement fund (back to City)• $3,000 Downtown Improvements• $5,500 Design/Economic Restructuring• $20,000 Marketing/PR• $72,000 Volunteer hours• $100,000 in private investment in MSD
  41. 41. Where We Are NowProjected for 2013:• $30,000 ESRI report• $336,500 Total in addition to create $1,678,200 in spending during 4 major festivalsBased on last 5 year average:• 2 facades improved• 4 buildings renovated• 45 jobs created• 16 new businesses
  42. 42. The Heart of Brevard is a vessel in whichlocal businesses can contribute thatultimately benefits this entire community.HOB is a vital component to Brevard’sfuture. – Martha Carlton, Theophilus
  43. 43. Where We Are Going• The Heart of Brevard Board of Directors will collaborate with our local government to design and implement an ongoing revitalization initiative • to ensure our downtown is always moving forward • to become an even more prosperous and energetic Heart of our community.• We are recommitting to the Main Street Program approach and principles• Heart of Brevard is embracing the Main Street organizational structure
  44. 44. I’ve never seen the excitementand energy that I see todaywith the Heart of Brevard.I feel that because of therenewed commitment fromso many people, that the“heart” of Brevard is goingto beat stronger than ever.- Pam Landreth, UCB
  45. 45. Where We Are Going
  46. 46. Where We Are GoingHOB Organization:• Make the HOB the vehicle to formulate strategies for moving forward• Using all the resources available from the NC Main Street program• Re-evaluate our vision, mission and values• Strengthen relationships with our stakeholders• Engage our membership by promoting our mission and vision• Tell “our story” to our community and stakeholders
  47. 47. Where We Are GoingPromotion:• Create a marketing and communications plan for the downtown district• Develop retail promotions that will showcase the goods and services available• Partner with TDA to leverage our storyFestivals• Re-evaluate each festival• Take selected festivals to the next level• Build partnerships for festivals with community stakeholders• Expand our sponsorships
  48. 48. Downtown Brevard faces opportunitiesand challenges not associated withother business districts. Promotion: Festivals:It is vitally important to will lead • The promotion committee have a“champion” for allthe festivals we a full evaluation of things inthedo. HOB to encourage a • Set a economic environmenthealthyclear Mission for each so wewhich in turn helps now, and know why we do them look at how we will continue to fundstrengthen the rest then to achieve this mission.of the community. Marketing:- Frank Porter • Get more people on our sidewalks Comporium their pockets and with money in support our downtown businesses to get them to leave as much of this money behind.
  49. 49. Where We Are GoingDesign:• Create an inviting, safe, accessible, environment for shoppers, workers and visitors.• Heart of Brevard will help the city with the following aspects of the DTMP: • Streetscapes • Signage • Public spaces
  50. 50. Where We Are GoingDesign: Downtown Master Plan• Design committee will be actively engaged with the City to be a resource in the design elements and implementation of the plan• HOB will be a fundraising partner with the City• Work specifically with the City to educate and gain feedback from HOB members, identify concerns and work on a DTMP outcome that will be the best fit for all
  51. 51. Where We Are GoingDesign:• Instill good maintenance practices in the downtown area• Provide signage that communicates the districts unique characteristics, directs and informs users and recognizes our history• Enhance the appearance of downtown through improved facades and landscaping• Maintain a downtown that is clutter-free, clean and well lit• Support cyclists by providing bicycle parking• Maintain a ongoing banner program that supports the city’s vision
  52. 52. I believe its important to have Promotion:an entity such as the HOB Festivals:that focuses on the • The promotion committee willpromotion and advancement leadof our downtown of the festivals we a full evaluation as do.it relates our tourism, • economic development,ourSet a clear Mission for each so weand our why we do them now, and know uniqueness.- Toby Brown,we will continue to fund look at how Baby Ink then to achieve this mission.Marketing:• Get more people on our sidewalks with money in their pockets and support our downtown businesses to get them to leave as much of this money behind.
  53. 53. Where We Are GoingDesign:Façade improvement program:A NC Main Street study showed anaverage 9% sales increase for abusiness that was in building that hadrenovated their façade.• Work with building owners to utilize the NC Main Street façade redesign program.• Seek any grants and possible incentives that may be available to business owners to help fund their project.
  54. 54. The downtown is a vitaldestination to visitorsthat come to our community.Heart of Brevard providesa vibrant, energizedand walk ablegathering place.- Libby Freeman Chamber of Commerce TDA
  55. 55. Where We Are GoingEconomic Restructuring• Create a Downtown Economic Development Strategy• Conduct an ESRI study with the support of the NC Main Street program to identify buildings and business owners for business recruitment opportunitiesImplementation• Be a business resource for existing and new business initiatives• Update our business recruitment package• Actively recruit businesses identified in the ESRI
  56. 56. The Heart Of Brevard is essential to the growth of the economy of Transylvania County. Artie Wilson, County Manager
  57. 57. For over two decadeshas been contributing to the enhancement and vitality of downtown Brevard vitality of
  58. 58. We’re passionate
  59. 59. We’re creative
  60. 60. We’re theheart of ourcommunity
  61. 61. We’re innovative
  62. 62. We’re driven
  63. 63. We’re talented
  64. 64. We’re invested
  65. 65. We’re fully committed
  66. 66. Proud to be a strong partner with the City of Brevard

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