Creativity is a finished product
Creativity is never done
The internet and mobility haveempowered the consumer to find,share and spread information, topreview trends, to explore opt...
Realtime is the opportunity fora new kind of creativity
Time is the new competitive edge
The Philippines’ first realtime insightcrowdsourcing app, developed byLowe Philippines
Planning, Creative & Digitalcross-disciplinary collaboration
Combines realtime insighting and socialgaming into a single system
Thought leader panel
Leading Edge Adoption Curve                        !PEOPLE CAN BE DIVIDED INTO CATEGORIES BASED ON THEIR ATTITUDES TONEW I...
Community of 18-20 year oldsfrom various schools, orgsand interest groupsMetro Manila, Batangas,Pampanga, Cebu, Iloilo, Da...
Screened using Lowe Counselthought leader tool
Clients ask questions and get realtime answers
Marketers               Thought LeadersAsk the crowd, get       Have a direct line toanswers in real time     brandsMake i...
Two entrances: one for clients, one for the thought leader panelThought leader panelists can mingle, clients cannot (to pr...
Clientlogin
ASKGETANSWERS
Consumerlogin
ANSWERQUESTIONSDISCOVERGET GOODIESINTERACT
Distinctively adapted to Philippine usewith its SMS capability
100% locally imagined, created, developed
Twitter: @crowdderPortal: crowdder.comBlog: crowdder.com/blog
www.lowephilippines.comtwitter.com/lowephilippinesfacebook.com/lowephilippines
Crowdder - realtime consumer insights
Crowdder - realtime consumer insights
Crowdder - realtime consumer insights
Crowdder - realtime consumer insights
Upcoming SlideShare
Loading in …5
×

Crowdder - realtime consumer insights

3,183 views

Published on

Crowdder combines realtime crowdsourcing of insights and social gaming into one system. It empowers marketers with insight at the speed of today's consumer. Built by Lowe Philippines.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,183
On SlideShare
0
From Embeds
0
Number of Embeds
1,786
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Crowdder - realtime consumer insights

  1. 1. Creativity is a finished product
  2. 2. Creativity is never done
  3. 3. The internet and mobility haveempowered the consumer to find,share and spread information, topreview trends, to explore options, toget peer confirmation – RIGHT NOW
  4. 4. Realtime is the opportunity fora new kind of creativity
  5. 5. Time is the new competitive edge
  6. 6. The Philippines’ first realtime insightcrowdsourcing app, developed byLowe Philippines
  7. 7. Planning, Creative & Digitalcross-disciplinary collaboration
  8. 8. Combines realtime insighting and socialgaming into a single system
  9. 9. Thought leader panel
  10. 10. Leading Edge Adoption Curve !PEOPLE CAN BE DIVIDED INTO CATEGORIES BASED ON THEIR ATTITUDES TONEW IDEAS AND PRODUCTS. !WE FOCUS ON INDIVIDUALS WHO ARE AT THE FOREFRONT OF EMERGING SHIFTS IN ATTITUDE AND BEHAVIOR. MAINSTREAM SPECIALISTS MAINSTREAM FOLLOWERS OPINION LEADERS / EARLY ADOPTERS ! LAGGARDSTHOUGHT LEADERSLEADING EDGE MAINSTREAM Source: Lowe Counsel
  11. 11. Community of 18-20 year oldsfrom various schools, orgsand interest groupsMetro Manila, Batangas,Pampanga, Cebu, Iloilo, Davao
  12. 12. Screened using Lowe Counselthought leader tool
  13. 13. Clients ask questions and get realtime answers
  14. 14. Marketers Thought LeadersAsk the crowd, get Have a direct line toanswers in real time brandsMake informed It’s not a chore, it’s adecisions much faster social gameBridge the gap between Earn badges and virtualinformal backyard goods by answeringsurveys and focus questionsgroups that take toolong to mount
  15. 15. Two entrances: one for clients, one for the thought leader panelThought leader panelists can mingle, clients cannot (to protectprivacy of information)The social gaming component makes it different from otheronline-based consumer communities; it can be more attractiveand rewarding for our thought leaders to answerFeedback and quality control systemQuarterly trend newsletters
  16. 16. Clientlogin
  17. 17. ASKGETANSWERS
  18. 18. Consumerlogin
  19. 19. ANSWERQUESTIONSDISCOVERGET GOODIESINTERACT
  20. 20. Distinctively adapted to Philippine usewith its SMS capability
  21. 21. 100% locally imagined, created, developed
  22. 22. Twitter: @crowdderPortal: crowdder.comBlog: crowdder.com/blog
  23. 23. www.lowephilippines.comtwitter.com/lowephilippinesfacebook.com/lowephilippines

×