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Why social media matters - September 2011
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Why social media matters - September 2011

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Taking a look at why social media matters for B2B technology marketing including the latest stats and quantifiable case studies.

Taking a look at why social media matters for B2B technology marketing including the latest stats and quantifiable case studies.

Published in: Business, Technology

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  • http://youtu.be/3SuNx0UrnEo
  • Transcript

    • 1. Why Social Media MattersLeigh Hopwood6 September 2011
      Website www.reddmarketing.co.uk
      Email leigh@reddmarketing.co.uk
      Call 07746 249132
      LinkedIn /leighhopwood
      Twitter @leighhopwood
      Facebook ReddMarketing
      Skype leighhopwood
    • 2. About Me
      Passionate about marketing
      15 years experience marketing B2B technology
      6 years with a vendor
      8 years with an SI
      1 year specialist agency
      Mum to 3 year old twins
    • 3. About Redd Marketing
      Marketing Audit
      Marketing Strategy and Planning
      Virtual Marketing Director
      PartnerMarketing
      Marketing
      Mentor
      MarketingResourcing
      ProjectManagement
      Tactical
      MarketingServices
    • 4. What is Social Media?
      According to Wikipedia
      Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video.
    • 5. What is Social Media?
    • 6. What is Social Media?
      It’s just another communication channel
      but
      it’s two-way
      and it’s personal
    • 7. The Growth of Social Media
    • 8. Why it matters to us…
      93% of marketers use social media for business
      75% of B2B companies are increasing their spend in social media in 2012*1
      Of B2B technology decision makers*2:
      90% participate in Video
      80% participate in Blogs
      80% participate in Wikis
      69% participate in Social Networks
      53% participate in Podcasts
      *1Source: B2B Marketing Social Media Benchmarking Report 2011
      *2Source: KnowledgeStorm
    • 9. Why it matters to us…
      69% of B2B buyers use social networks "primarily for business networking and development.“*1
      90% of B2B companies are using LinkedIn or Facebook*2
      88% of B2B companies have a Twitter presence; 77% display a LinkedIn page*3
      21% of B2B companies can consistently demonstrate ROI from social media investment*4
      46% of companies using Twitter, LinkedIn, Facebook or a company blog acquired a customer from that channel in 2010*5
      *1Source: KnowledgeStorm
      *2,3,4Source: B2B Marketing Social Media Benchmarking Report 2011
      *5Source: HubSpot’s The State of Inbound Marketing 2010
    • 10. Why it matters to us…
      Direct interaction with your target audience
      Potential to build your network and beneficial relationships
      Real time delivery of communications
      Message amplification
      Opportunity for a B2B technology company to be humanised
      You can win business, improve customer relations, improve brand reputation, increase operational efficiencies...
    • 11. Examples
    • 12. Examples
      How social media helped Cisco shave $100,000+ off a product launch http://www.socialmediaexaminer.com/cisco-social-media-product-launch/
      How Kinaxis achieved 2.7 x increase in website traffic, 3.2 increase in conversions and 6 x increase in registration of community membershttp://socialmediab2b.com/2010/06/b2b-case-study-online-community/
      How GE MarkNet gained 3,200 members in a community and saved £250,000 in a single project http://socialmediab2b.com/2011/02/b2b-social-media-example-ge-marknet/
    • 13. How to make it work
      Follow the latest advice; the online world is always changing
      Understand the channels and tools available
      Identify the channels where your audience is engaged
      Define your objectives and how you will measure success
      Ensure you have corporate buy-in; board level and your experts
      Create a social media policy and strategy
      Integrate social media and networking into your broader marketing mix
      Cross-promote your channels giving your audience choice
      Review and analyse your communications; what’s working, what isn’t?
      Remember the pitfalls; your message could be taken the wrong way
    • 14.
    • 15. Q
      A
      &