Your SlideShare is downloading. ×
0
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
How to make the most of social media as a b2 b marketing tool   redd marketing - sept 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to make the most of social media as a b2 b marketing tool redd marketing - sept 2011

348

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
348
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Make the Most of Social Media as a Marketing ToolLeigh HopwoodB2B Technology Marketing Consultant21 September 2011<br />Website www.reddmarketing.co.uk<br />Email leigh@reddmarketing.co.uk<br />Call 07746 249132<br />LinkedIn /leighhopwood<br />Twitter @leighhopwood<br />Facebook ReddMarketing<br />Skype leighhopwood<br />
  • 2. Why it matters to us…<br />69% of B2B buyers use social networks “primarily for business networking and development.”*1<br />90% of B2B companies are using LinkedIn or Facebook*2<br />88% of B2B companies have a Twitter presence; 77% display a LinkedIn page*3<br />21% of B2B companies can consistently demonstrate ROI from social media investment*4<br />46% of companies using Twitter, LinkedIn, Facebook or a company blog acquired a customer from that channel in 2010*5<br />23% of technology purchasers are active content contributors on social media*6<br />*1Source: KnowledgeStorm<br />*2,3,4Source: B2B Marketing Social Media Benchmarking Report 2011<br />*5Source: HubSpot’s The State of Inbound Marketing 2010<br />*6Source: IDG Knowledge Hub<br />
  • 3. Why it matters to us…<br />
  • 4. Why it matters to us…<br />
  • 5. Examples<br />
  • 6. Why it matters to us…<br />Direct interaction with your target audience<br />Potential to build your network and beneficial relationships<br />Real time delivery of communications<br />Message amplification<br />Opportunity for a B2B technology company to be humanised <br />Your business can win business, improve customer relations, improve brand reputation, increase operational efficiencies... <br />
  • 7. How to make social media work<br />Understand the platforms<br />What’s available; Blog, LinkedIn, Twitter, Facebook, YouTube…<br />Where is your audience engaged?<br />Have a clear reason<br />Brand awareness and/or positioning<br />Thought leadership<br />Interaction with audience<br />Lead generation<br />Driving website traffic<br />SEO<br />Building communities; internal and/or external<br />
  • 8. How to make social media work<br />Publish a social media policy<br />Who is authorised to publish content?<br />What are the guidelines?<br />Approval processes<br />Persona’s; corporate and individuals<br />Consequences of unauthorised activity<br />Plan for the long term<br />Ensure consistent and continued use of the platform<br />The right people onboard; CXO’s, Directors and experts<br />Processes in place to write and deliver content<br />Integrate social media into your marketing <br />Align marketing messages<br />Plan it<br />
  • 9. How to make social media work<br />Tell your audience <br />Promote your platforms on email signatures, adverts, other social media sites, newsletters, emails, PR<br />Measure platform effectiveness<br />Is each platform delivering on its objective?<br />Fine tune, keep up to date<br />Build internal confidence<br />Encourage sharing of content<br />New customers from social media channels<br />Number of followers<br />Impact on the market/audience<br />
  • 10. Winning formula<br />
  • 11. Q<br />A<br />&amp;<br />

×