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Creating aCreating a Compelling Online Brand                             Compelling                                       ...
Creating aCreating a Compelling Online Brand                               Compelling                                     ...
The Three ‘C’s OF                                       Creating a                                                        ...
Creating a          The Three ‘A’s…                                      Compelling                                       ...
Creating a                                                                             Compelling Online      What is your...
Creating a                                                                           Compelling Online         Raising You...
Systemise – manage the                                               Creating a                                           ...
Creating a                                                                              Compelling    Blogs and other cont...
Key steps to creating                                                        Creating a                                   ...
Creating a Create a keyword heavy                                                         Compelling                      ...
Creating a                                                       Compelling Online                                        ...
Creating a                                                       Compelling Online                                        ...
Creating a                                                          Compelling                                            ...
Creating a                                                          Compelling                                            ...
Creating a                                                          Compelling                                            ...
Creating a        Recommended Reading                                Compelling                                           ...
Creating a                Contact details                                        Compelling                               ...
Creating aCreating a Compelling Online Brand                                 Compelling                                   ...
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Creating a compelling online brand

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Transcript of "Creating a compelling online brand"

  1. 1. Creating aCreating a Compelling Online Brand Compelling Online Brand (Which Raises Your Visibility, Enhances Your (Which Raises Your Visibility, Reputation, And Attracts New Enhances Your Reputation, And Clients... ) Sumi Olson Attracts New Clients... ) CIM Surrey www.linkedin. Summer Social Event, com/sumiolson Guildford Facebook: Olson Sales Thursday 9th June 2011 and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  2. 2. Creating aCreating a Compelling Online Brand Compelling Online Brand (Which Raises Your Visibility, Enhances Your(Which Raises Your Visibility, Enhances Reputation, And Attracts New Your Reputation, And Attracts New Clients... ) Sumi Olson Clients... ) JOIN MY TELESEMINAR Monday 20th June 2011 www.linkedin. 8 PM (British Summer Time) com/sumiolson Facebook: Olson Sales and Marketing Twitter: http://InstantTeleseminar.com/?eventid=20412786 @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  3. 3. The Three ‘C’s OF Creating a Compelling Online Brand COMMUNICATION (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... )COMPELLING means that what you communicate Sumi Olsonhas resonance and relevance for your targetmarket/ your communityCONGRUENCE means that you are in truealignment with your sense of self – in terms of who www.linkedin. com/sumiolsonyou are, what you do, what you offer Facebook: Olson Sales and MarketingCONSISTENCY you apply your compelling, Twitter: @sumiolsoncongruent message in a systematic and uniform Skype: sumi.olsonway (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  4. 4. Creating a The Three ‘A’s… Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... )AWARENESS - you show you understand your Sumi Olsoncommunity/prospective client’s needs & wantsAUTHORITY - you demonstrate your knowledge,experience, and expertise www.linkedin. com/sumiolsonAVAILABLITY – you offer opportunities for your Facebook:prospective clients and community to interact or Olson Sales and Marketingwork with you Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  5. 5. Creating a Compelling Online What is your Strategy? Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... )1. The product – this means YOU (not your business) Sumi Olson2. The brand – what makes you different from the others…3. The market – target audience of potential clients, partners, investors, suppliers4. The tools –online platforms, social media, electronic publishing5. The strategy – how will you market yourself…?6. Timing – what are your short-term (3m), medium term (6m) & long www.linkedin.com term (12m) goals & objectives? /sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Structure your online profile to make sure that you are selling yourself Skype: sumi.olson effectively so your community knows what benefits you offer… (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  6. 6. Creating a Compelling Online Raising Your Profile Brand (Which Raises Your Visibility, Enhances Your Reputation,SOCIAL PR ADVERTISING And Attracts New Clients... )MEDIA Offline & ONLINE Sumi Olson TALKS, Direct PRESENTATIONS BOOKS mailARTICLES Offline and REFERRALS ONLINE JVPs BLOGS NETWORKING www.linkedin.com /sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  7. 7. Systemise – manage the Creating a Compelling Online Brand potential overload (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Link your Editorial Schedule to your work and industry calendar Sumi Olson Work to content for 3 month periods Block time to write in bulk and schedule uploads Expand blogs to articles to white papers to book – step by step process Build audio and videos from your printed content & vice versa Link tweets to blog/article and online/video content Use RSS feeds via Google Reader to redistribute and comment on relevant content www.linkedin. com/sumiolson Share and redistribute other peoples’ content if relevant – great for networking and adds value. Shows you know what’s current and Facebook: Olson Sales saves time and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  8. 8. Creating a Compelling Blogs and other content Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Make it relevant, pertinent for your community (compelling) Attracts New Clients... ) Show you understand the needs and desires of your community Make it relevant and pertinent for your own goals & objectives Cross link and keep it consistent across your platforms Write in your authentic voice and in the language of your community (congruence) Invite feedback and comment – create conversations and dialogue Remember you want to create a relationship of trust and authority Sumi Olson Invite expert opinion from others so that you are seen to be part of a crowd of experts and authorities www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  9. 9. Key steps to creating Creating a Compelling Onlinethat compelling profile Brand (Which Raises Your Visibility, Enhances on LinkedIn Your Reputation, And Attracts New Clients... ) Sumi OlsonPhotoProfile heading that’s optimised for SEO – keyword heavyMake clear the benefits you offer the worldPast company history – strip down your CV/resume and put it on yourprofileGet testimonials from people you have worked with – use LI facility to www.linkedin.comask /sumiolsonJoin groups that reflect your industry and professional interests where Facebook: Olson Sales andyou can add value and learn MarketingAnswer questions and establish your LI Expert credentials Twitter: @sumiolsonLink to your core websites and online platforms – SEO booster Skype: sumi.olsonEnsure your own business is listed in the company sections with a fullprofile (c) Olson Sales & Marketing Services © OSMS 20119th June 2011 www.olsonservices.co.uk
  10. 10. Creating a Create a keyword heavy Compelling Online Brand (Which Raisesprofile line on LinkedIn Your Visibility, Enhances Your Reputation, And Attracts New Clients... )When Creating Your LinkedIn Profile Headline consider: Sumi Olson1. Identify what you do2. Identify what you offer3. Identify your target audienceIf you can establish credibility, a call to action, a sense of uniqueness,and show what you have by way of solutions and benefits, then you’ve www.linkedin.created a hugely impactful profile line. com/sumiolson Facebook:NB: this part of your profile is searchable by search engines so Olson Sales and Marketingremember keywords Twitter:NB: character restriction less generous than Twitter! @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 20119th June 2011 www.olsonservices.co.uk
  11. 11. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin.com /sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 20119th June 2011 www.olsonservices.co.uk
  12. 12. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin.com /sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 20119th June 2011 www.olsonservices.co.uk
  13. 13. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 20119th June 2011 www.olsonservices.co.uk
  14. 14. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 20119th June 2011 www.olsonservices.co.uk
  15. 15. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 20119th June 2011 www.olsonservices.co.uk
  16. 16. Creating a Recommended Reading Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services 169th June 2011 www.olsonservices.co.uk
  17. 17. Creating a Contact details Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) • You can email me on sumi@olsonservices.co.uk Sumi Olson • You can send a direct message (DM) on any of these Social Media platforms: Twitter, LinkedIn, and Facebook. • I use Skype so whether you’re based in the UK or overseas, you can reach me on sumi.olson (leave a DM or voice-mail if Im offline) www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services 179th June 2011 www.olsonservices.co.uk
  18. 18. Creating aCreating a Compelling Online Brand Compelling Online Brand (Which Raises Your Visibility, Enhances Your(Which Raises Your Visibility, Enhances Reputation, And Attracts New Your Reputation, And Attracts New Clients... ) Sumi Olson Clients... ) JOIN MY TELESEMINAR Monday 20th June 2011 www.linkedin. com/sumiolson 8 PM (British Summer Time) Facebook: Olson Sales and Marketing Twitter: @sumiolson http://InstantTeleseminar.com/?eventid=20412786 Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
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