You make an impression whether it’s calculated or not first thing people do is google you—what shows up? Social media encourages indiscriminant sharing Yet an image should be carefully crafted and managed like the Old Hollywood system
When people google you What do you want your brand to be? What do you want to be known for? What is your dream google results about yourself? Have people write this down
Write down the types of people you want to connect with What do you want to be googling you?
Think about how you use social media: Communicating your life? Self-expression? Entertainment? Offering value Have people talk about this
What is DVF’s unique promise of value? Story about winning the dress What do you do and why should people care Simon Sinek’s the Golden Circle WHY: passion, motivation, inspiration, beliefs HOW WHAT People buy the why, not the what Talk about this/write it down
Before you start planning think about Both on and offline Story of Google+ “I’m surprised you’re not on that”
What touchpoints can you use to create that impression of your why? foodtruck vs brick and mortar: go to where your audience is
LinkedIn as a hub Articles others have written about you
1. Personal Branding
Vice President, Strategist | Social@Ogilvy
2. Why is personal branding important?
Why should I
3. What is your brand?
4. Who do you want to connect with?
5. Does your use of social media
support your brand and the people
you’re trying to reach?
6. Identifying your unique value
7. Be realistic about the commitment you
time can you
What types of
you create and
8. What are the platforms that best
support your brand value?
9. Adapting your content for each
10. Get mileage out of thought leadership
11. Create a sense of personality with
12. Don’t forget
• Identify your unique promise of value and who you’re trying to reach
• Determine how you can use social media to promote your value to
• Be realistic
• Create the right kind of content for your audiences and the platforms
• Maximize your thought leadership
13. Connect with me
Leigh George, PhD