The iPhone revolutionized Not only kinds of photos people tookBut how people shared those photos. Apps let you take pictures and instantly share them with your friends, fans and followers and random people you connected with online but now regret. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Source: 3M Corporation and Zabisco)
First step to recovery is to admit you have a problemSo how many have clients or bosses who have demanded “We need fill in arbitrarily large number of Facebook fans!”How many of you have included Liking a facebook page as a CTA in a social campaign?Say it with me: A fan is not a business metric”To track your social media, approach to social media needs to be architected strategically
So how can you be strategic? Start at the endExplain our processThink about how social media can support your organization? What are you trying to accomplish and then identify what tactics to useLet the outcome drive the planWhat are you trying to accomplish? What are your business objectives And really need to look at the big picture—how does social not only plug into the business functions of your organization but how does it fit into the other efforts supporting those business functionsIntegratd agency approachIncrease sales or fans?Reduce cost of customer service and by how much, what percent, how will you gauge success
Top 5 Digital Marketing Trends for 2013
Top Five Trends for 2013 October 2012
The Power of the Visual WebAll Rights Reserved. Copyright of R2integrated, 2012.
Tracking the UnmeasuredDark Social All Rights Reserved. Copyright of R2integrated, 2012.
Tapping the Un-Owned Web All Rights Reserved. Copyright of R2integrated, 2012.
The Twilight of the Fan All Rights Reserved. Copyright of R2integrated, 2012.
Business-driven Strategy All Rights Reserved. Copyright of R2integrated, 2012.
Takeaways 1. Plan With the End Goal in Mind 2. Dont Mistake a Fan for a Business Metric 3. Go To Where the Conversations Are 4. Respect the Dark Social 5. Create Content Engineered to be Consumed and Shared All Rights Reserved. Copyright of R2integrated, 2012.
Contact Info www.r2integrated.com Leigh George, PhD Director, Digital Strategy R2integrated- Digital Marketing & Technology [P] 410.369.3744 [E]Lgeorge@r2integrated.com Twitter: @leighgeorge All Rights Reserved. Copyright of R2integrated, 2012.
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