The new B to B buyer starts the search process by turning to social media and peer connections to learn how other companies have handled similar business challenges.
Once those experiences are mapped, the buyer researches the websites of targeted solution providers and controls the conversation by arranging to be contacted at their preferred time and format.
Less than 10% of recent buyers were contacted by cold call. More than 80% said they either called the vendor directly or were contacted after they requested information on the vendor's website.
New Generation B to B Buyer B to B Buyer Transformation Survey conducted by DemandGen Report among 100 B to B buyers spread across a number of vertical industries including: business services, finance, healthcare, manufacturing, software/tech and media/internet. MOBILE USE Copyright R2Integrated 2011
December 2010 Forbes Insights report titled "The Untethered Executive: Business Information in the Age of Mobility.” 306 executives at US companies with annual sales exceeding $500 million were surveyed during September-October 2010. The results are based on a survey and one-on-one interviews. 57% of respondents held C-level titles. MOBILE MARKETING Copyright R2Integrated 2011
6% say their scan led to the purchase of a product or service
Austin Williams Research QR code study - October and November of 2010- Adults ages 25-54 years old http ://www.austin-williams.com/blog/post.cfm/qr-code-infographic ) NEW: DRIVING ENGAGEMENT WITH YOUR PLATFORMS Copyright R2Integrated 2011
Questions? Contact Me: Leigh George, PhD, Senior Digital Marketing Strategist [email_address] 410.327.0007 x 1211 http://www.linkedin.com/in/leighgeorge @leighgeorge