Leigh Ashton - Getting Started with Social Media


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Are you fearful of ‘Facebook’? Or scared of ‘Slideshare’?
Do you feel left out by ‘Linkedin’, or puzzled by ‘Plaxo’?
Perhaps you’re confused by ‘ecademy’?
You know what? So was I, just a year ago. I avoided ‘social media’; derided it, ignored it, couldn’t understand what the fuss was about and thought ‘not for me’!

Now? – I’m well and truly hooked! Facebook, Ecademy and the others have truly boosted my business. It’s simple, quick and I know my business would not be as successful without it! I’ve got more contacts, a higher profile within my industry and higher turnover because of it.

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  • IntroductionsWhy are you hereHow positive are you? How scared are you?Your knowledge of social media?Agenda for todayJonathan – flip chart etc
  • Backdrop to growth in social mediaTraditional marketing - newspaper advertising, exhibitions, cold calling call centres, conference lectures, radio ads, direct mail = interruption marketingEstablish why this is under threat – massive junk mail and spam boxes, telephone preference service, phone number id and display etcTrends? ‘Inbound marketing’ – SEO, Blogging, Social Media, Free trials, Viral videos =- permission marketing More listening, sharing, participating. Less talking and selling Wikipedia definition of social media
  • Signal stats in workbook – gathering momentumUse it to Share – Publish – Network – Promote – Advertise – Connect – Enquire – Search - Monitor
  • My storySummer of 09 – not muchNot an IT expert – Not a computer nerd!EmbracedNetworked, connected, strategyNowPersonal and professional pagesFriends and contactsHigh level connectionsJoined mentoring groups Invitations – webinars - teleseminarsGoogle search to proveLinks on emailsInvitations – link to website pages  4000 people seen my work that would not haveEnter ‘Leigh ashton’ on google, facebook, youtube
  • How could you use social media in your business? We’ll give some ideas of the type of things you can do on social media – be thinking about your own business and pick out those that would work best for you Consider – what would be social media success for you...Develop a reputation as an expert in your field?Being known for the lowest prices and a source of regular special offers?Being the ‘last minute’ place to go?Being a great source of stories? Acquiring new customers/keeping existing customersNetworking – starting conversation – giving and receiving information – helping others - building confidence in you – making an initial sale – regular sales – business partnerBuild awareness – taking ‘suspects’ turning to prospects then customersYour content stimulates conversation = information = confidence = customer = partnerPromoting your offeringGet known as an expertEvents booking mechanismLast minute promotionsLatest offersReferralsBrings eshots to lifeBrings web site to lifeExpand your profile ‘4000’ Upload videos so more people can see you than you can ever meetShare your latest PowerPoint presentationShare your most recent speechPublish photographs Advertise – better targeting than newspapersPush people to your websitePublish articlesPublish videos of you and your productCheck what the movers and shakers are thinking in your industry    General TipsInvest time at the start – impactful profilesIdentify – and make contact with the main players in your industryConnect to themCopy and paste message asking to be friends – common courtesy‘like’ and comment on their postingsLink the platforms you use togetherLinks to something else i.e. something else you are promotingGet ‘friendly’ with the names in your area of workDedicate 20 mins per day – checking news feeds. Liking, commentingPut links on all your emails, website,Put yourself in your potential customers' shoes – what do they need to know?+- 
  • Leigh Ashton - Getting Started with Social Media

    1. 1. Welcome<br />Getting Started with Social Media<br />Presented by Leigh Ashton<br />
    2. 2. Getting Started with Social Media<br />Why here, why now?What would make it a great morning?<br />Leigh Ashton 020 7903 5426<br />
    3. 3. Getting Started with Social Media<br />What is Social Media?<br />‘an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words and pictures’Wikipedia<br />Moving from traditional marketing...<br />to ‘Inbound Marketing’<br />Leigh Ashton 020 7903 5426<br />
    4. 4. Getting Started with Social Media<br />Leigh Ashton 020 7903 5426<br />
    5. 5. Getting Started with Social Media<br />Social Media & The Sales Consultancy<br />Leigh Ashton 020 7903 5426<br />
    6. 6. Getting Started with Social Media<br />4 Steps to Getting Started<br />Leigh Ashton 020 7903 5426<br />
    7. 7. Getting Started with Social Media<br />Step 1...Who are you?What’s your niche?How do you want to be seen?<br />Leigh Ashton 020 7903 5426<br />
    8. 8. Getting Started with Social Media<br />Step 2...What are you passionate about?How can you get that passion across?<br />Leigh Ashton 020 7903 5426<br />
    9. 9. Getting Started with Social Media<br />Step 3...Who do you want to reach & why?Who is your tribe? Who should be...clients, prospects, friends<br />Leigh Ashton 020 7903 5426<br />
    10. 10. Getting Started with Social Media<br />Step 4...What do you want to say?Create relevant conversation to build your community<br />Leigh Ashton 020 7903 5426<br />
    11. 11. Getting Started with Social Media<br />Social Media Opportunities<br />Sourcing suppliers<br />Be an expert<br />Networking<br />Push people to your website<br />Publish Photographs<br />Connect with the movers and shakers<br />Share presentations<br />Upload videos<br />Build awareness<br />Bring Web pages to life<br />Last minute offers<br />Promote your latest offer<br />Referrals<br />Bring eshots to life<br />Advertise<br />Events booking<br />Leigh Ashton 020 7903 5426<br />
    12. 12. Getting Started with Social Media<br />ACTION !!<br />Leigh Ashton 020 7903 5426<br />
    13. 13. Getting Started with Social Media<br />Your Questions and Comments...<br />Leigh Ashton 020 7903 5426<br />
    14. 14. Get In Touch<br /> Call Leigh Ashton at<br /> The Sales Consultancy…<br />020 7903 5426<br />leigh@sales-consultancy.com<br /> Or Via…<br />