Victoria Burdine Erika Lopez Judy Turney St. Teresa Cancer Center of Northwest Ohio
Mission Statement <ul><li>The mission of the St. Teresa Cancer Center of Northwest Ohio is to heal and support cancer pati...
SWOT Analysis <ul><li>Strengths </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Quality of Care </li></ul></ul...
SWOT Cont. <ul><li>Opportunities </li></ul><ul><ul><li>Advancements </li></ul></ul><ul><ul><li>Charitable care </li></ul><...
Goals and Objectives <ul><li>Increase breast cancer awareness </li></ul><ul><ul><li>Mammograms </li></ul></ul><ul><ul><li>...
Goals and Objectives <ul><li>Awareness of Support Programs </li></ul><ul><ul><li>Health Fairs </li></ul></ul><ul><ul><li>O...
Goals and Objectives <ul><li>Increase Vaccine Awareness </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Health Fa...
Timeline <ul><li>October: </li></ul><ul><ul><li>Health fairs/seminars </li></ul></ul><ul><ul><li>Open house </li></ul></ul...
Timeline continued <ul><li>January: </li></ul><ul><ul><li>Health Fairs </li></ul></ul><ul><ul><li>Website </li></ul></ul><...
Budget <ul><li>Brochures………………………………………$3,000 </li></ul><ul><li>Newsletters……………………………………$2,000 </li></ul><ul><li>Televisi...
Care with compassion St. Teresa Cancer Center of Northwest Ohio TREATMENT RESEARCH TECHNOLOGY SUPPORT
Newsletter
Web Analysis <ul><li>Cancer Treatment Centers of America </li></ul><ul><li>Memorial Sloan-Kettering Cancer Center </li></u...
Advertising Campaign
St. Teresa Cancer Center of Northwest Ohio Schedule your next mammogram at: October is Breast Cancer Awareness Month Care ...
Flyer Opal Ball The
Evaluation
Conclusion <ul><li>Impact of marketing </li></ul>
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Cancer Center powerpoint

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Marketing class project was to create a healthcare organization and to create a marketing plan for that organization. This is the powerpoint used to present our cancer center.

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Cancer Center powerpoint

  1. 1. Victoria Burdine Erika Lopez Judy Turney St. Teresa Cancer Center of Northwest Ohio
  2. 2. Mission Statement <ul><li>The mission of the St. Teresa Cancer Center of Northwest Ohio is to heal and support cancer patients and their families. Through prevention, research, and innovative treatments, the St. Teresa Cancer Center provides a caring and compassionate environment for our community focusing on the underserved and uninsured. </li></ul>
  3. 3. SWOT Analysis <ul><li>Strengths </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Quality of Care </li></ul></ul><ul><li>Weaknesses </li></ul><ul><ul><li>New facility </li></ul></ul><ul><ul><li>Focus on female cancers </li></ul></ul>
  4. 4. SWOT Cont. <ul><li>Opportunities </li></ul><ul><ul><li>Advancements </li></ul></ul><ul><ul><li>Charitable care </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Reimbursements </li></ul></ul><ul><ul><li>Regulatory Constraints </li></ul></ul>
  5. 5. Goals and Objectives <ul><li>Increase breast cancer awareness </li></ul><ul><ul><li>Mammograms </li></ul></ul><ul><ul><li>Health Fairs </li></ul></ul><ul><li>Increase Cancer Awareness </li></ul><ul><ul><li>Cancer Screenings </li></ul></ul><ul><ul><li>Health Fairs </li></ul></ul><ul><ul><li>Seminars </li></ul></ul>
  6. 6. Goals and Objectives <ul><li>Awareness of Support Programs </li></ul><ul><ul><li>Health Fairs </li></ul></ul><ul><ul><li>Open House </li></ul></ul><ul><li>Increase funding for research </li></ul><ul><ul><li>Solicit donations </li></ul></ul><ul><ul><li>Fund Raising </li></ul></ul><ul><ul><li>Influence Legislation </li></ul></ul>
  7. 7. Goals and Objectives <ul><li>Increase Vaccine Awareness </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Health Fairs </li></ul></ul>
  8. 8. Timeline <ul><li>October: </li></ul><ul><ul><li>Health fairs/seminars </li></ul></ul><ul><ul><li>Open house </li></ul></ul><ul><ul><li>Letter campaign </li></ul></ul><ul><li>November: </li></ul><ul><ul><li>Charitable donations </li></ul></ul><ul><ul><li>Fund raising event </li></ul></ul>
  9. 9. Timeline continued <ul><li>January: </li></ul><ul><ul><li>Health Fairs </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><li>March: </li></ul><ul><ul><li>Cancer Screenings </li></ul></ul><ul><li>May: </li></ul><ul><ul><li>Mammograms </li></ul></ul><ul><ul><li>Health Fairs </li></ul></ul>
  10. 10. Budget <ul><li>Brochures………………………………………$3,000 </li></ul><ul><li>Newsletters……………………………………$2,000 </li></ul><ul><li>Television Ads………………………………$10,000 </li></ul><ul><li>Newspapers…………………………………..$5,000 </li></ul><ul><li>Radio Ads…………………………………….$10,000 </li></ul><ul><li>Internet/Website……………………………$5,000 </li></ul><ul><li>Stationary………………………………………$1,000 </li></ul><ul><li>Postage……………………………………………$500 </li></ul>
  11. 11. Care with compassion St. Teresa Cancer Center of Northwest Ohio TREATMENT RESEARCH TECHNOLOGY SUPPORT
  12. 12. Newsletter
  13. 13. Web Analysis <ul><li>Cancer Treatment Centers of America </li></ul><ul><li>Memorial Sloan-Kettering Cancer Center </li></ul><ul><li>Stanford Comprehensive Cancer Center </li></ul>
  14. 14. Advertising Campaign
  15. 15. St. Teresa Cancer Center of Northwest Ohio Schedule your next mammogram at: October is Breast Cancer Awareness Month Care with Compassion! 1-800-122-6237 www.StTeresaCancerCenter.org St. Teresa Cancer Center of Northwest Ohio TREATMENT RESEARCH TECHNOLOGY SUPPORT
  16. 16. Flyer Opal Ball The
  17. 17. Evaluation
  18. 18. Conclusion <ul><li>Impact of marketing </li></ul>

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