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Marketing class project was to create a healthcare organization and to create a marketing plan for that organization. This is the powerpoint used to present our cancer center.

Marketing class project was to create a healthcare organization and to create a marketing plan for that organization. This is the powerpoint used to present our cancer center.

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Cancer Center powerpoint Presentation Transcript

  • 1. Victoria Burdine Erika Lopez Judy Turney St. Teresa Cancer Center of Northwest Ohio
  • 2. Mission Statement
    • The mission of the St. Teresa Cancer Center of Northwest Ohio is to heal and support cancer patients and their families. Through prevention, research, and innovative treatments, the St. Teresa Cancer Center provides a caring and compassionate environment for our community focusing on the underserved and uninsured.
  • 3. SWOT Analysis
    • Strengths
      • Technology
      • Quality of Care
    • Weaknesses
      • New facility
      • Focus on female cancers
  • 4. SWOT Cont.
    • Opportunities
      • Advancements
      • Charitable care
    • Threats
      • Competition
      • Reimbursements
      • Regulatory Constraints
  • 5. Goals and Objectives
    • Increase breast cancer awareness
      • Mammograms
      • Health Fairs
    • Increase Cancer Awareness
      • Cancer Screenings
      • Health Fairs
      • Seminars
  • 6. Goals and Objectives
    • Awareness of Support Programs
      • Health Fairs
      • Open House
    • Increase funding for research
      • Solicit donations
      • Fund Raising
      • Influence Legislation
  • 7. Goals and Objectives
    • Increase Vaccine Awareness
      • Website
      • Health Fairs
  • 8. Timeline
    • October:
      • Health fairs/seminars
      • Open house
      • Letter campaign
    • November:
      • Charitable donations
      • Fund raising event
  • 9. Timeline continued
    • January:
      • Health Fairs
      • Website
    • March:
      • Cancer Screenings
    • May:
      • Mammograms
      • Health Fairs
  • 10. Budget
    • Brochures………………………………………$3,000
    • Newsletters……………………………………$2,000
    • Television Ads………………………………$10,000
    • Newspapers…………………………………..$5,000
    • Radio Ads…………………………………….$10,000
    • Internet/Website……………………………$5,000
    • Stationary………………………………………$1,000
    • Postage……………………………………………$500
  • 11. Care with compassion St. Teresa Cancer Center of Northwest Ohio TREATMENT RESEARCH TECHNOLOGY SUPPORT
  • 12. Newsletter
  • 13. Web Analysis
    • Cancer Treatment Centers of America
    • Memorial Sloan-Kettering Cancer Center
    • Stanford Comprehensive Cancer Center
  • 14. Advertising Campaign
  • 15. St. Teresa Cancer Center of Northwest Ohio Schedule your next mammogram at: October is Breast Cancer Awareness Month Care with Compassion! 1-800-122-6237 www.StTeresaCancerCenter.org St. Teresa Cancer Center of Northwest Ohio TREATMENT RESEARCH TECHNOLOGY SUPPORT
  • 16. Flyer Opal Ball The
  • 17. Evaluation
  • 18. Conclusion
    • Impact of marketing