Knowledge
Management in the
Social Software
Era: It’s Not Just
About People!
May 19, 2009
1

About the Gilbane Group
Analyst and consulting firm focused
on content technologies and their
application to high-value business solutions
Practice Areas:
Web Content Management, XML Content Strategies,
Content Globalization,
Digital Publishing, Enterprise Search,
Collaboration and Enterprise Social Media
NewsShark
http://gilbane.com
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The Swing in Approach to KM
1999 2009
Explicit Tacit
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3

The State of Enterprise Social Software:
2005 Gilbane Research Findings
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The State of Enterprise Social Software:
2008 Gilbane Research Findings
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Current and Anticipated Tool Usage
by Marketing Departments
© Gilbane Report on Collaboration and Social Media 2008
http://gilbane.com
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Enterprise Social Software
Adoption Data
http://gilbane.com
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Common Strategic and Tactical Issues
in Deploying Enterprise Social Software
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8

Common Strategic and Tactical Issues
in Deploying Enterprise Social Software
http://gilbane.com
9

Common Strategic and Tactical Issues
in Deploying Enterprise Social Software
http://gilbane.com
10

Common Strategic and Tactical Issues
in Deploying Enterprise Social Software
http://gilbane.com
11

The Big Problem
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Content and Human Knowledge Assets
Converge in a Single User Interface
Document Enterprise
and Content Collaboration
Management and Social
Software
Knowledge
Management
http://gilbane.com
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