LOGOColour =In sunsilk there is a different varitiesof colour have been introduced recently.Geometric shapes =the shape for this brand iswith small tiny balls with flame that includesthat this product is with different colours andalso shows the shape of long hair.Font = The name and the logo will be appearedhas a highlighten of this product withattractive colours.Slogan =For this brand the slogan is “Lifecan‟t wait”Brand name =The colour of the font will bebold black with a colourful pack.
SYMBOLThe symbol is help to define brand looks, which is to turn influences orfrom part of brand associations. Brand symbol includes two aspects of abrand __ Brand character and Brand logo.
CHARACTERGang of girls plays a role in the adsof sunsilk. Internationally, themovements and action of girls havebeen defined. Its colourful and hairexperts was used in the launch adof sunsilk shampoo in India. Apartfrom making the characterloveable, this action is supposed togrowth and strongness of the hairmade from the product. When thegang of girls interacts withthemselves enjoyable humour, it isprojecting the interaction with thebrand of the women.
PRODUCT PACKAGINGThe packaging design for the New Sunsilk range is extremelyexciting and has been developed by Brown Inc. UK. Thepackaging makes the brand look expert and modern. Thispackaging makes the brand look more contemporary and hi-tech. It ensures more emphasis on the variants that have alreadybeen a part of the product but never been communicated to thecustomer that well. This new packaging has clearly identifiedthat there is a separate product for each hair type.
BRAND POSITIONLeading the pack is HLLsSunsilk brand, which hasrecently been relaunched asSunsilk Natural. Sporting fourvariants.Making Sunsilk morecontemporary and SunsilkNatural is the newnomenclature for the brand."Considering that the shampoocategory is one of the growingsegments in the stagnant FMCGindustry, companies areenhancing their products tocater to consumer needs.
BRAND PERSONALITYThe attribution of human personalitytraits (seriousness, warmth, imagination,etc.) to a brand as a way to achievedifferentiation. Usually done throughlong-term above-the-line advertising andappropriate packaging and graphics.These traits inform brand behaviorthrough both preparedcommunication/packaging, etc., andthrough the people who represent thebrand - its employees.
CORE IDENTITYProduct thrust: Shampoo withvariant colour.User profile: New sunsilkshampoo, plus all thoseinterested in variants colour anddifferent kind of hairPerformance: the colour basedon depends upon hair and itgives the good result after usingit.
EXTENDED IDENTITYBrand personality:Exciting, provocative, cool, innovative, andattractive; into good looking and strong growth ofhair with shineness.Basis for relationship: Mainly for women andyoungster like Gang of girls.Sub brands: Sunsilk hair theraphy and manyothers.Logo: "Swoosh" symbolSlogan: "Life Can‟t Wait"Organizational associations: Connected to hairexperts and supportive to women and young girlsin attractive way.Endorsers: Samantha Kochhar and Jawed HabibHeritage: Developed with variant ingridents andcolours.
EXTENSIONOf late the brand is trying to make thebroader appeal of readying today‟s girl forlife with the tagline: „Life Can‟t Wait‟which is also the theme of Sunsilk websiteshown below: Though we focused on Indiain this article – Sunsilk is a leading brandof hair care across the world. The targetingand positioning of the brand acrossdifferent countries is in line with what wehave discussed above. In almost all placesit primarily targets teen or middle agedwomen and harps of the benefits of shinygood looking hair and emotional appeal ofbeauty.