Novy PR  - February 2014
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Novy PR - February 2014






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Novy PR  - February 2014 Novy PR - February 2014 Presentation Transcript

  • Novy PR a division of . . . Novy PR Jeannie Novak & Luis Levy Santa Monica, CA
  • Novy PR About Us • Division of Novy Unlimited, Inc. (launched in May 2011), which also includes divisions focusing on Games, Music, and Publishing • Founded by Jeannie Novak & Luis Levy • Boutique • Use technology to our advantage; ability to ‘turn on a dime’ • Low overhead; flexible • Personal attention; ‘hands-on’ approach • Versatile • Product, corporate, and event PR • Strategic marketing – consulting on positioning and ancillary materials (e.g., trailers, web site) • Promotion through social networks • Development consulting • Successful Track Record • Promoted more than 30 different games (iOS, Android, and PC) • Secured positive reviews for most titles • Kickstarter campaigns . . . funded!
  • Novy PR Luis Levy • QA Tester (Activision) & Production Tester (Treyarch) - Call of Duty 3 Multiplayer [Fine tuned maps such as Poisson and Eder Dam, as well as vehicle dynamics] • Co-Author (Game Development Essentials: Game QA & Testing and Play the Game) with Jeannie Novak • Senior Account Executive (boutique firm) [AAA titles for console and PC  mobile and indie developers; first mobile launch in Q2 2010, followed by a high-profile Android launch with Pocket Legends]
  • Novy PR Jeannie Novak • Founded Kaleidospace, LLC (Indiespace) in 1994; first site to sell entertainment products online (music, film, games, books, art); promotion, licensing, distribution, marketing • Lead Author & Series Editor (Game Development Essentials): 15+ titles • Educator (UCLA, Art Institute, Art Center, Santa Monica College/Academy of Entertainment & Technology) • Game/Education Consultant: UC Berkeley, Alelo, GameSalad, USC/Information Sciences Institute • Developer: currently working on indie serious/educational game
  • Novy PR Clients & Services Recent Clients Absurd Interactive AppThwack Appy Entertainment Butterscotch Shenanigans ByteSized Studios Captivate Conference Epiphany Games Final Boss Gamieon Greenpeace HapaFive Games Insolita Studios Liquid Entertainment Mattia Fortunati Games Mobbles Nowhere Studios Services Offered Pixel Press PlayScreen Plexonic Royal Palm Rubicon Development Secret Location Shadegrown Games SRRN Games Swarm Think On! Tinker Games We Create Goodness Wicked Dog Games Woo Games Xoobis Games Zero Zen Positioning Pre- and post-launch support Press releases and pitches Commentary programs Interviews Postmortems Previews/reviews Marketing Social networking strategy Promotions Trade shows (E3, GDC, PAX) Consulting • Monetization • Quality assurance • Development • Production
  • Novy PR Awards & Achievements Atomic Fusion: Particle Collider (ByteSized Studios) • • • Pocket Gamer – Silver Award + Game of the Week (Jan 2014) iPhone Quality Index – Finest Game Publisher (Jan 2014) Android Quality Index – Top 10 Game + Finest Game Pub (Jan 2014) Monochroma (Nowhere Studios) • • Paste Magazine – GDC 10 Best in Show (March 2013) Kickstarter – $80,000 US+ funded! (August 2013) Pixel Press • Kickstarter - $108,000 US+ funded! (May 2013) Combat Monsters (Rubicon Development) • Touch Arcade’s Game of the Week (Nov 2013) Spellcraft (Appy Entertainment) • 148Apps – Best of the Year: Mobile RPG (Jan 2013) Towelfight 2: Monocle of Destiny (Butterscotch Shenanigans) • Pocket Gamer – ‘Best Reviewed’ Award (March 2013)
  • Novy PR Sample Media Outlets
  • Novy PR Development & Production Consulting Concept/Character Development (Gamieon) • Modified the title of Hamster Chase (originally Hamster Puzzler) • Created the character of “Sour Puss” (enemy) to enhance gameplay • Streamlined interface control scheme – making it touch-friendly
  • Novy PR Development & Production Consulting Concept Development & Testing (Mattia Fortunati Games) • Created the ‘cutout’ look of endless flyer, Kid Aviator • Re-wrote tutorial & localized copy • Helped recruit beta testers
  • Novy PR Development & Production Consulting Concept/Character Development & Testing (Wicked Dog Games) • Advised on character re-design • Helped recruit beta testers
  • Novy PR Development & Production Consulting Production Consulting (Rubicon Development) • Wrote script for Combat Monsters trailer • YouTube:
  • Novy PR Development & Production Consulting Development Consulting (Hapafive) • Chose music tracks for Flowdoku • Helped create game title • Suggested interface modifications to streamline level selection
  • Novy PR Previews
  • Novy PR Previews
  • Novy PR Reviews
  • Novy PR Reviews
  • Novy PR Contributed Pieces & Bylines
  • Novy PR News Items
  • Novy PR Postmortems
  • Novy Unlimited Contact Luis Levy Jeannie Novak