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The future of e-books is in the cloud, not e-readers
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The future of e-books is in the cloud, not e-readers

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The growing popularity and adoption of tablets and smartphones shows a new direction in the e-book business. In this presentation, the authors will try to convince the audience that e-readers will......

The growing popularity and adoption of tablets and smartphones shows a new direction in the e-book business. In this presentation, the authors will try to convince the audience that e-readers will be obsolete very soon, making room for a new way of distributing ebooks – from the ‘cloud’.

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  • 1.
  • 2.
  • 3.
  • 4. Mobile devices adoption
    Q1 2011
  • 5. Mobile devices cross ownership
    Q3 2010
  • 6. Tablet instead of PC/laptop
    77% of tablet users report using their tabletfor actions
    for which they would have previously used a PC or laptop
    Q1 2011
  • 7.
  • 8. storage
    office
    multimedia
  • 9. Digital native generation
  • 10. DidyouKnow?(movie)
  • 11. eBook ≠ File
    File ≠ Experience
  • 12. Listenon yourway to work
    morning
    Readwhenyou’reback
    evening
  • 13. ~4 min
    ~12 h
  • 14. Single bookshelf
  • 15. Single bookshelf
  • 16. eBook = Book with addeddigitalvalue
  • 17. Addedvalue - examples
  • 18. Case: Language learning services
  • 19.
  • 20.
  • 21. service
    €2 per cup
    commodity
    €0.01 per cup
    goods
    €0.20 per cup
    experience
    €4 per cup
  • 22. © Marjorie Lipan
  • 23. power of data
  • 24.
  • 25. Paperbackvaluechain
  • 26. Ebookvaluechain
  • 27. Turncontent to experience
  • 28. Use the power of your USP
  • 29. Case: Lonely Planet
  • 30. Case: Potter more
  • 31. Safari Books Online
  • 32. 48% use ≥ 2 devices
  • 33.
  • 34. Try&Buy
  • 35. Mikolaj.Malaczynski@legimi.com
    Mateusz.Frukacz@legimi.com