WKU Advertising Presentation
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WKU Advertising Presentation

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Presentation to WKU New Media classes.

Presentation to WKU New Media classes.

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WKU Advertising Presentation WKU Advertising Presentation Presentation Transcript

  • The Strategic Open Source New Media Wiki Guide to Business Mashup Beta 2.0
  • 1997 weblog
  •  
  • 1. Embrace Process
  • Brand creates a page Brand Feed created @Launch: - 60 Advertisers Registered - 100,000 Profiles built Has User Endorsed Brand? Yes Brand added as Friend No User opt-out
  • SaaS Mobile AJaX XP Podcast Scrum RIA SEO TLA JSON Web Wiki ASP PHP Tivo SEM RoR
  • 2. Start with the What
    • What are we trying to accomplish?
    • What is our objective?
    Email Virtual Communities Viral Video Video on Demand Social Networks Chat Mashups Widgets Websites Mobile Devices Banner Ads SMS Wiki's Tivo RSS Digital Billboards SEO SEM Blogs Podcast Vodcast Webinar Webcast Slidecast
  • 3. Ask Good Questions
    • What is a good question?
      • Provokes thought
      • Can start a trail
    • Fact Based Thinking
    • Ask your Consumers!
    • Examples
      • What consumer need is XXX filling?
      • By doing XXX what are the expected results?
      • Does XXX bring us to table stakes or take us to a new level?
  • 4. Thirst for Context
    • Good Marketers Tell a Story
    • Get the Facts
      • In 2002, Nintendo invested more than $140 million in R&D
      • The U.S. Government spent less than half as much on R&D in Education
      • U.S. Ranks 20th in broadband internet penetration
    • Voice of the Consumer
      • Click-Clack
  •  
  •  
  •  
  • .
  • 5. Pause for Science
    • Data
      • 52475
    • Information = Facts in context
      • May 24, 1975
    • Knowledge = info used for something
      • May 24, 1975 is Jason's Birthday
    • Wisdom = Capacity to apply knowledge
      • May 24, 1975 is Jason's Birthday so I need to get him a gift
    • Data > Information > Knowledge > Wisdom
  • 7 2 +
  •  
  •  
  • 6. Importance of Strategy
    • "Strategy is about knowing where your company is today, where you want to take it, and how you are going to get there" - Peter Drucker
    • Positioning
      • Al Gore not only invented the internet, he saved the planet as well
    • Adoption = Inventors > Early Adopters > Early Late Adopters > Laggards
      • GMail
    • Brand Integration
      • Apple + Nike
    • Products that are Remarkable Inspire Conversation
  • Consumerism
  •  
  • 7. Benchmark
    • What to benchmark?
      • Innovative Components
      • Great Experiences
      • Bad Experiences
        • This is Broken
    • How are your capturing insights?
      • PowerPoint
      • SnagIt
  • 8. Brand of You
    • You Control Your Own Development
    • The Knowledge Economy
    • Experimentation
      • Register for sites
      • Experience new media
    • The 10/20/40 Rule
    • Read & Apply…
  • Retention from various learning strategies
  • NEWSFLASH Life is not the pursuit of happiness
  • 9. Pursuit of Joy
    • Joy is unpredictable
    • Get out of your comfort zone!
    • Challenge is good
    • Study what you love
  • 10. Food for Thought
    • Books
    • The Long Tail
    • Love is the Killer App
    • How to Win Friends &
    • Influence People
    • Quiet Strength
    • The Paradox of Choice
    • Permission Marketing
    • Now, Discover Your
    • Strengths
    • The No Asshole Rule
    • The Fifth Discipline
    • Creating Customer
    • Evangelists
    • Don't Make me Think
    • The Design of Everyday
    • Things
    • Feeds
    • Wall Street Journal
    • Guy Kawasaki
    • Shelly Palmer
    • Jack Myers
    • Blog Maverick
    • Adaptive Path
    • A List Apart
    • Marketing VOX
    • Church of the
    • Customer
    • Seth Godin
    • Health 2.0
    • Frog Blog
    • IAB SmartBrief
    • Good Experience
    • The Onion
    • Harvard Business Journal
    • Sites
    • ChangeThis
    • Del.icio.us
    • Apple
    • Kid Robot
    • Google
    • Fast Company
    • Boxes & Arrows
    • TED
    • Mahalo
    • Creative Commons
    • iStockPhoto
    • StumbleUpon
    • Presentation Zen
    • Technorati
    • Compete.com
    • Amazon.com
  • Recap
    • Embrace Process
    • Start with the What
    • Ask Good Questions
    • Thirst for Context
    • Pause for Science
    • Importance of Strategy
    • Benchmark
    • Brand of You
    • Pursuit of Joy
    • Food for Thought
  • Where's Jason?
    • [email_address]
    • http://www.flickr.com/photos/legend393
    • http://www.linkedin.com/in/jloehr
    • Face Book
    • MySpace
    • http://del.icio.us/legend393
    • http://anothergolfblog.wordpress.com
    • http://www.slideshare.net/legend393