How to Update LinkedIn Company Pages with Hootsuite

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LinkedIn is a social networking platform designed to connect people on a business level. Job seekers can connect with company contacts. Businesses can publicize their job openings and recruit qualified candidates. Professionals can connect with others in their field.

There are many ways that LinkedIn can be used to establish yourself in your industry.

As with any social networking platform, one component is status updates and connecting with your contacts.

Read the full blog post online: http://legacymarketingservices.com/wk/updating-linkedin-company-pages-with-ho...

HootSuite Trial: http://bit.ly/HootsuiteTrial

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How to Update LinkedIn Company Pages with Hootsuite

  1. 1. How to Update LinkedIn Company Pages
  2. 2. LinkedIn is a social networking platformdesigned to connect people on a business level.
  3. 3. • Job seekers can connect with company contacts.• Businesses can publicize their job openings and recruit qualified candidates.• Professionals can connect with others in their field.
  4. 4. There are many ways that LinkedIn can beused to establish yourself in your industry.
  5. 5. As with any social networking platform, onecomponent is status updates and connecting with your contacts.
  6. 6. In another tutorial, I share how to automatically publish a blog post or article from your site onto LinkedIn.However, you may want to publish a link to the post again later on or publish other status updates.
  7. 7. While you can do this directly from your account on LinkedIn, most of us have otherthings to occupy our day rather than sitting on a social site.
  8. 8. It was previously possible to link your Twitter and LinkedIn profile. Any Twitter statusupdates would automatically display on your LinkedIn profile as well. However, this did not solve the problem of posting updates to your company profile.
  9. 9. Regardless, this integration was recently discontinued and is no longer possible.
  10. 10. So what is the solution?Whenever possible, I try to create a situationwhere I can publish once and promote on asmany networks as possible with a single click.
  11. 11. I like integrated solutions.
  12. 12. My business social network accounts are partof my content schedule.The service that I use to manage thisschedule is Hootsuite.
  13. 13. Fortunately, Hootsuite announced theiraddition of LinkedIn Company page updates just prior to the announcement that the Twitter and LinkedIn integration was discontinued.
  14. 14. Updating LinkedIn with HootsuiteTo begin, you need access to the followingaccounts:• LinkedIn Profile• LinkedIn Company Page• Hootsuite Account
  15. 15. Add LinkedIn Profile/Company Page to Hootsuite• Click on the Getting Started Tab• Click on Add another Social Network• Select LinkedIn• Click Connect with LinkedIn
  16. 16. Once you have imported your profile and company pages, you can then post or schedule updates.
  17. 17. Posting an Update to a LinkedIn Company Page• Click in the Compose Message box• Select the profile/page you would like to post to.• Either click "Send Now" or click the calendar icon to schedule posts in the future.
  18. 18. To include a link, paste it into the "Add a Link"box and click "Shrink Link." Any clicks on the link will then be tracked in the Hootsuite reports and analytics.
  19. 19. By using Hootsuite, you can integrate yourLinkedIn profile and company pages with your business content schedule easily.
  20. 20. Legacy Marketing Services www.LegacyMarketingServices.com http://www.facebook.com/LegacyMktg https://twitter.com/LegacyMktghttp://www.linkedin.com/company/legacy- marketing-services

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