Confessions of a (wannabe) Advertising Man..
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Confessions of a (wannabe) Advertising Man..

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A presentation about my attempts to break into the advertising industry (the recently updated 2007 edition).

A presentation about my attempts to break into the advertising industry (the recently updated 2007 edition).

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    Confessions of a (wannabe) Advertising Man.. Confessions of a (wannabe) Advertising Man.. Presentation Transcript

    • The best choice isn’t always black and white.
    • Confessions of a (wannabe) Advertising Man
      • Background information
      • Why Advertising - and why you?
      • The journey so far…
      • A little about me: Brands, inspiration, music
      • Before all of that, some terrifying pictures…
    •  
    • Background Information
      • Well, provided those haven’t put you off, here’s some information about me:
      • My name is William Humphrey. I’m 22 and a former Junior Planner at United London.
      • Whilst there, I worked across various accounts (Masterfoods and Alcohol Harm, predominately) and new business pitches (most notably Homeserve, where I provided the planning for our win).
      • Having broken into the industry, it was unfortunate that the agency folded, leaving me in a difficult situation. However, I’m committed to Planning, and want continue to learn my trade.
    • So why Advertising – and why you? Integrated? Holistic? ATL? Aren’t those just words ad men use to confuse people? Will TiVO kill the 30 second spot? Or will well-targeted TV still be effective?
      • I want to pursue a career where I can see the results of my work. This is
      • more important to me than anything else. Despite my creative leanings, I
      • don’t consider myself to be a ‘pure’ creative.
      • I discovered this during my degree, where I found that my mind worked at
      • its best when I had something to analyse, interpret and discuss. To sell an
      • intangible creative idea through a combination of strategy and sales would
      • certainly play to these strengths.
      • My experiences of Advertising thus far suggests that it is an ideal fusion
      • between these two seemingly disparate approaches; to have to think
      • strategically and creatively in order to come up with the right approach for
      • the client.
      • I’ve always been interested in how communications can affect the
      • consumer and, as such, Advertising seems to me to be the ideal career.
      Why Advertising – and why you?
      • So why me? How am I different from the crowd? I can’t speak for any
      • of the other people who’ve applied for positions with you, but I do
      • know what I've accomplished.
      • I believe that I'm articulate, analytical, able to write well and also,
      • perhaps most crucially, would consider myself a people person. Though
      • trite, it is a skill which I consider crucial to being a good Planner – to
      • be able to empathise and understand many different audiences, whilst
      • providing a sounding board for both client and agency alike.
      Why Advertising – and why you?
    • It’s been an interesting journey so far…
    • Another job in planning seems a long way away... and WHY did I wear those bloody ugly socks?!?
    • The journey so far…
      • In my final year of University, I realised that I didn’t want to teach, go
      • into publishing, or be an academic. For an English student, this seemed
      • fairly radical thinking.
      • For reasons I’ve outlined, Advertising appealed to me. After realising
      • this a little too late to apply for grad schemes in 2004/05, I set about
      • Setting up several periods of work experience, culminating with
      • winning a place on the Saatchi & Saatchi Summer Scholarship.
      • My work experience underlined that I was, at heart, a Planner, and not
      • an Account Handler; of my work experience time, I greatly enjoyed
      • working on a project for John Lewis at Fallon, as well as helping out
      • the Planning function in SaatchiX, Saatchi & Saatchi’s ‘In Store’ agency.
      • These experiences, along with my blog , convinced United London to
      • hire me in March 2007.
    • The journey so far…
      • At United, I have worked predominately across the Masterfoods
      • account (comprising of Tracker and Frutasia (a new product, due to
      • launch in May 2007). Though creative briefs were written for both, I
      • presented on the notion of ‘generosity’ for the latter, planned an NPD
      • workshop for the former.
      • I have produced a mood book for Alcohol Harm in order to emphasise
      • the dangers of 11-16 year old drinking. I have also provided planning
      • support for a pitch win for Homeserve, where I had to ‘prove’ that a
      • market existed in order to justify both our brand idea and the
      • subsequent creative work.
      • Additionally, during this time, I have had a letter published in
      • Campaign (‘Blogging Helped Get Me My Break in Advertising’ – 30 th
      • March).
      • So it should come as no great surprise that I felt upset and wistful when I
      • learnt of the agency’s demise the following week.
      • So now you know about my situation…
      • Here’s my letter to Campaign and a few references for you to have a look at:
    •  
    •  
    • Click the picture to read the letter online:
      • Anyway, here’s what really makes me tick:
    • A little about me: Brands, Influences, Music I’ve left my earmuff fixation behind me, and instead prefer to read anything I can get my hands on and play football, golf and badminton. Instead of waffling on about my interests, I’ve chosen a series of pictures which I feel better represent me. These include brands I admire, some of my sources of influence, and my favourite albums of all time.
    • A little about me: Brands
    • A little about me: Influences
    • A little about me: Music
      • If this has piqued your interest and you’d like to meet me, give me a ring:
      • 07773 945284
      • You can email me at:
      • [email_address]
      • Or, if you still aren’t convinced, read this:
      • http://wannabeadman.blogspot.com