Confessions of a (wannabe) Advertising Man..


Published on

A presentation about my attempts to break into the advertising industry (the recently updated 2007 edition).

Published in: Business, Education
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Confessions of a (wannabe) Advertising Man..

  1. 1. The best choice isn’t always black and white.
  2. 2. Confessions of a (wannabe) Advertising Man
  3. 3. <ul><li>Background information </li></ul><ul><li>Why Advertising - and why you? </li></ul><ul><li>The journey so far… </li></ul><ul><li>A little about me: Brands, inspiration, music </li></ul>
  4. 4. <ul><li>Before all of that, some terrifying pictures… </li></ul>
  5. 6. Background Information <ul><li>Well, provided those haven’t put you off, here’s some information about me: </li></ul><ul><li>My name is William Humphrey. I’m 22 and a former Junior Planner at United London. </li></ul><ul><li>Whilst there, I worked across various accounts (Masterfoods and Alcohol Harm, predominately) and new business pitches (most notably Homeserve, where I provided the planning for our win). </li></ul><ul><li>Having broken into the industry, it was unfortunate that the agency folded, leaving me in a difficult situation. However, I’m committed to Planning, and want continue to learn my trade. </li></ul>
  6. 7. So why Advertising – and why you? Integrated? Holistic? ATL? Aren’t those just words ad men use to confuse people? Will TiVO kill the 30 second spot? Or will well-targeted TV still be effective?
  7. 8. <ul><li>I want to pursue a career where I can see the results of my work. This is </li></ul><ul><li>more important to me than anything else. Despite my creative leanings, I </li></ul><ul><li>don’t consider myself to be a ‘pure’ creative. </li></ul><ul><li>I discovered this during my degree, where I found that my mind worked at </li></ul><ul><li>its best when I had something to analyse, interpret and discuss. To sell an </li></ul><ul><li>intangible creative idea through a combination of strategy and sales would </li></ul><ul><li>certainly play to these strengths. </li></ul><ul><li>My experiences of Advertising thus far suggests that it is an ideal fusion </li></ul><ul><li>between these two seemingly disparate approaches; to have to think </li></ul><ul><li>strategically and creatively in order to come up with the right approach for </li></ul><ul><li>the client. </li></ul><ul><li>I’ve always been interested in how communications can affect the </li></ul><ul><li>consumer and, as such, Advertising seems to me to be the ideal career. </li></ul>Why Advertising – and why you?
  8. 9. <ul><li>So why me? How am I different from the crowd? I can’t speak for any </li></ul><ul><li>of the other people who’ve applied for positions with you, but I do </li></ul><ul><li>know what I've accomplished. </li></ul><ul><li>I believe that I'm articulate, analytical, able to write well and also, </li></ul><ul><li>perhaps most crucially, would consider myself a people person. Though </li></ul><ul><li>trite, it is a skill which I consider crucial to being a good Planner – to </li></ul><ul><li>be able to empathise and understand many different audiences, whilst </li></ul><ul><li>providing a sounding board for both client and agency alike. </li></ul>Why Advertising – and why you?
  9. 10. It’s been an interesting journey so far…
  10. 11. Another job in planning seems a long way away... and WHY did I wear those bloody ugly socks?!?
  11. 12. The journey so far… <ul><li>In my final year of University, I realised that I didn’t want to teach, go </li></ul><ul><li>into publishing, or be an academic. For an English student, this seemed </li></ul><ul><li>fairly radical thinking. </li></ul><ul><li>For reasons I’ve outlined, Advertising appealed to me. After realising </li></ul><ul><li>this a little too late to apply for grad schemes in 2004/05, I set about </li></ul><ul><li>Setting up several periods of work experience, culminating with </li></ul><ul><li>winning a place on the Saatchi & Saatchi Summer Scholarship. </li></ul><ul><li>My work experience underlined that I was, at heart, a Planner, and not </li></ul><ul><li>an Account Handler; of my work experience time, I greatly enjoyed </li></ul><ul><li>working on a project for John Lewis at Fallon, as well as helping out </li></ul><ul><li>the Planning function in SaatchiX, Saatchi & Saatchi’s ‘In Store’ agency. </li></ul><ul><li>These experiences, along with my blog , convinced United London to </li></ul><ul><li>hire me in March 2007. </li></ul>
  12. 13. The journey so far… <ul><li>At United, I have worked predominately across the Masterfoods </li></ul><ul><li>account (comprising of Tracker and Frutasia (a new product, due to </li></ul><ul><li>launch in May 2007). Though creative briefs were written for both, I </li></ul><ul><li>presented on the notion of ‘generosity’ for the latter, planned an NPD </li></ul><ul><li>workshop for the former. </li></ul><ul><li>I have produced a mood book for Alcohol Harm in order to emphasise </li></ul><ul><li>the dangers of 11-16 year old drinking. I have also provided planning </li></ul><ul><li>support for a pitch win for Homeserve, where I had to ‘prove’ that a </li></ul><ul><li>market existed in order to justify both our brand idea and the </li></ul><ul><li>subsequent creative work. </li></ul><ul><li>Additionally, during this time, I have had a letter published in </li></ul><ul><li>Campaign (‘Blogging Helped Get Me My Break in Advertising’ – 30 th </li></ul><ul><li>March). </li></ul><ul><li>So it should come as no great surprise that I felt upset and wistful when I </li></ul><ul><li>learnt of the agency’s demise the following week. </li></ul>
  13. 14. <ul><li>So now you know about my situation… </li></ul><ul><li>Here’s my letter to Campaign and a few references for you to have a look at: </li></ul>
  14. 17. Click the picture to read the letter online:
  15. 18. <ul><li>Anyway, here’s what really makes me tick: </li></ul>
  16. 19. A little about me: Brands, Influences, Music I’ve left my earmuff fixation behind me, and instead prefer to read anything I can get my hands on and play football, golf and badminton. Instead of waffling on about my interests, I’ve chosen a series of pictures which I feel better represent me. These include brands I admire, some of my sources of influence, and my favourite albums of all time.
  17. 20. A little about me: Brands
  18. 21. A little about me: Influences
  19. 22. A little about me: Music
  20. 23. <ul><li>If this has piqued your interest and you’d like to meet me, give me a ring: </li></ul><ul><li>07773 945284 </li></ul><ul><li>You can email me at: </li></ul><ul><li>[email_address] </li></ul><ul><li>Or, if you still aren’t convinced, read this: </li></ul><ul><li> </li></ul>