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Ad Grads - Exeter Presentation

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A short presentation I wrote when visiting my old University, Exeter. It was themed around how I got into advertising, and largely to do with one of my blogs, AdGrads (http://adgrads.blogspot.com). …

A short presentation I wrote when visiting my old University, Exeter. It was themed around how I got into advertising, and largely to do with one of my blogs, AdGrads (http://adgrads.blogspot.com). Read it if you'd like to know how to go about getting into advertising.

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    No notes for slide
  • It’s too easy to rely on
  • Grumblemouse’s pic – point about advertising when you begin - more serious than you think/making comms decisions that affect bizes
  • The mindset you need to get into advertising

Transcript

  • 1. AdGrads: From Exeter To Adland
  • 2. Will Humphrey Strategist, Lowe william.humphrey@ yahoo.co.uk Hello there.
  • 3. I graduated - and was like the guy on the left…
  • 4. but part of me always wanted to make things…
  • 5. so I blogged…
  • 6. … got hired…
  • 7. … and worked at a few agencies (some of them are still here).
  • 8. … since I got in, the landscape’s changed…
  • 9. the industry’s gone from this...
  • 10. to this..
  • 11. and it changes how you look for inspiration, ideas…
  • 12. tips to get some advertising loving… … or even love. Here’s
  • 13. 1. find out what people are talking about…
  • 14. 2. have a perspective (however weird things get)…
  • 15. 3. remember there are no barriers…
  • 16. 4. ignore stereotypes…
  • 17. (because stereotypes are what most ad agencies do)
  • 18. 5. be aware of how you come across…
  • 19. 6. keep sharing your ideas…
  • 20. 7. or put a new twist on an old song…
  • 21. 8. listen to see if like-minded people are interested… see if your thinking spreads…
  • 22. (you don’t want just one guy like this talking to you)
  • 23. 9. don’t take it seriously… and above all…
  • 24. 10. be nice - to everyone.
  • 25. Finally, a couple of things to bear in mind…
  • 26. working in advertising is sometimes like being a student…
  • 27. and the best work always gives people something to do.
  • 28. Want to know more? Google ‘adgrads’ Thanks for listening.