This is a mock strategic planning presentation aimed at young advertising planners, or those who want to get in. It aims to show the thought process/provide a structure when writing planning presentations.
It's a spot of desk research allied to a bit of thinking - something designed to show how research (of many kinds) and a bit of lateral thinking can lead to an interesting brand positioning/media thinking, even for a seemingly straightforward category.
As mentioned in the presentation, it's just a starter for ten - primarily for wannabe/junior planners to read and write their own.
NB: I don't work for or on any Unilever business.