Cdn Council for Small Business & Entrepreneurship- Mtn Bike Tourism Benefits for Communities in BC
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Mountain bike tourism may provide significant benefit to communities, as shown by economic impacts of $38 (CDN) million realized in the Sea to Sky Corridor region of British Columbia, Canada in 2006. ...
Mountain bike tourism may provide significant benefit to communities, as shown by economic impacts of $38 (CDN) million realized in the Sea to Sky Corridor region of British Columbia, Canada in 2006. This outcome originated with regional stakeholder collaboration and community mountain bike trail planning dating back to the early 1990’s. Despite the growth in mountain bike tourism, formal research into community mountain bike tourism development is still in its infancy. To explore the critical success factors necessary to build sustainable tourism capacity for the development of mountain bike tourism, industry expert analysis of a modified Delphi method was utilized in this empirical study. A literature review, followed by online surveys of selected experts led to the creation of a framework for community-based mountain bike tourism development to support sustainable community mountain bike tourism development strategies. Community planners need to be cognizant of applicable critical success factors necessary to ensure the execution of a sustainable tourism development strategy, which meets visitor expectations and reflects community values to ultimately achieve desired. Potential benefits to those communities that get the mix and application of critical success factors correct may include: efficient allocation of resources, increased recreational opportunities for locals and visitors, increased visitation and taxation revenues, and regional entrepreneurial opportunities. Negative impacts of inaction or inefficient collaboration may include: constraints on tourism development opportunities, stakeholder conflict, and environmental degradation. This framework may be beneficial to clusters of tourism stakeholders for mapping-out long-term objectives and to achieve planning and operational efficacy. Use of the framework may assist in nurturing community development through efficient planning, investment, and allocation of resources towards building sustainable tourism capacity and creating a diversity of product appealing to a wide range of potential consumers, locally and globally.
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