Social Media in an Emergency - Crash, BOOM, tweet...with a twist

Social Media In An EmergencyCrash, BOOM, tweet…with a twist
Lee Yount, Jr.
Programmer Analyst
Catawba County Government
CIO Forum & Executive IT Summit
November, 30, 2010
Slide 1 of…this might take a while :-)

Today’s Topics
How to tweet while driving
How to stalk your friends, family, and ex-loved ones using social media

Photo of car crash
Flickr: By H.L.I.T.

http://www.imdb.com/media/rm233999616/tt0098258

http://moviesblog.mtv.com

http://media.photobucket.com - By koricoc

Today’s Topics
Background
Tools
Case Studies
Earl
Catawba County Tornados

January 12, 2010
4:53 p.m.

January 12, 2010
4:53 p.m.
http://cache.gawker.com/assets/images/7/2010/01/95886167_01.jpg

#Haiti
90999

Who is from NC?

Who lives in Western North Carolina?
Flickr: By Lee Yount

Who lives in the Piedmont of NC?
Flickr: By Willamor Media

Who lives in Eastern NC?
Flickr: By pollyalida

What happens when…
Wikimedia Commons: By Cynthia Hunter, FEMA

Flickr: By Scrunchleface

http://www.erh.noaa.gov/rah/photo/20080508.clemmons.tor.nws(1).jpg

Wikimedia Commons: By Mark Wolfe, FEMA

Case Study – Hurricane Earl
Wikipedia: By NASA Aqua/MODIS

Case Study – Hurricane Earl
#earl
@fema
@ncgovoffice
@wxchannel
@RedCross

#hashtags
#cio140
#bestcio_forumsconferencesessionever

Tools Used

What did I search for?
twitpic OR yfrog OR tweetphoto ORtwitgoo OR picktor OR mobypicture ORtwitxr OR posterous OR pikchur #earl
=
Tweets with photos and the hashtag #earl(i.e. photos of something to do with Hurricane Earl)

Being there…without being there.
@hurricanetrack
http://www.hurricanetrack.com/

Case Study - Tornados in Catawba County, NC

October 26, 2010
7:00 p.m.

Round 2 – Claremont, NC

9:37pm – 11:01pm

Let’s talk about
content

Content is key!
http://www.titanicuniverse.com/wp-content/uploads/2010/06/titanic-new-york-american-coverage.jpg
A newspaper without words…
is just a paper

Content is still key!
A tweet, blog post, or status update without RELEVANT content is just noise.

Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg

http://www.aksysgames.com
Example of
not-so-relevant
Tweet

Is your content answering the…
WHO – who is it affecting?
WHAT – what are you talking about specifically?
WHEN – when is this thing happening?
WHERE – where is this happening specifically?
WHY – why should the people listen to this content?
HOW – how do people get more information, to do the thing you are telling them to do, etc…?
http://alicensetothink.files.wordpress.com/2010/08/questionmark-symbol.gif
http://www.koplowgames.com/INTERROGATIVE.jpg

Have an official voice
http://the-universality-of-cheese.blogspot.com/

…or others will have one for you.
http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg

How to establish your voice
http://www.thinkgeek.com/images/products/zoom/ac3f_pop_quiz_clock.jpg

http://bigphotodan.ca/pictures/1360X768/Florida%20Soft%20Shell%20Turtle%20(1360X768).jpg

People are looking for the
correct information quickly…
Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg

http://www.lukerymarz.com/blog/images/pretzel2.jpg

@catawbacounty
Official Catawba County Twitter Site

@catcoem
Official Catawba County Emergency Management Twitter Site

@leeyount
follow me!

@catawbacounty
@catcoem
@leeyount

Thank You!
サンキュー！
Ви благодариме!
Gràcies!
آپ کا شکریہ!
Diolchi chi!
Aitäh!
Takk!
Vielen Dank!
Σας ευχαριστούμε!
Obrigado!
Vă mulţumim!
شكرا لك!
Ďakujeme!
Merci!
Grazie!
Hvalati!
Köszönöm!
Asante!
דאַנקען דיר!
Cảm ơn bạn!
Tack!
გმადლობთ!
Lee Yount, Jr.
Programmer Analyst
Catawba County Government
828.465.7975 | @leeyount
lyount@catawbacountync.gov
Eskerrikasko!
Paldies!
Gracias!
با تشکر از شما!
Дзякуй!
תודה!
谢谢您！
Спасибі!
Hvala!
Kiitos!
Ačiū!
Teşekkürler!
Děkujeme!
Спасибо!
Tak!
Grazzi!
Grazas!
Gratias!
TerimaKasih!
Go raibhmaithagat!
Mèsi!
Хвала!
Благодаря ви!
Baiedankie!
Dank U!
Dziękujemy!
Təşəkküredirik!
MaramingSalamat!
謝謝您！
धन्यवाद!
감사합니다!

Social Media in an Emergency - Crash, BOOM, tweet...with a twist

by Lee Yount

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Social Media in an Emergency - Crash, BOOM, tweet...with a twist Presentation Transcript