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Leveraging Social Networks - LIT Presentation

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Presentation given to the Leaders In Training (LIT) group about leveraging social media. This presentation was given on 2-18-2010.

Presentation given to the Leaders In Training (LIT) group about leveraging social media. This presentation was given on 2-18-2010.

Published in: Technology

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  • 1st half Catawba County Social Media2nd half Discussion about how other counties are using social media / questions / comments
  • Video about Social Media being a “fad” promoting a book byErik Qualman “Socialnomics”A lot of great stats.
  • The different ways that Catawba County uses Social Media.
  • RSS Feeds – Real Simple Syndication
  • Feed Burner used to gather analytics for our RSS feeds – Owned by GoogleTwitter Feed pushes new RSS feeds to TwitterSocial RSS pulls new RSS feeds into Facebook Page (Facebook Application)
  • Someone (PIO) enters a new news story into a database via web appASP script creates an XML file encoded for RSS > creates an RSS file
  • This video explains what Twitter is “in plain English”
  • Twitter asks the question “What are you doing?”Ever wonder what “they” are doing?Tweetdeck is a great tool for having real-time results about what people are tweeting about. (your county, city, a specific issue, etc.)
  • TweetDeck – Search, Post to Twitter, Facebook, MySpace
  • Want to find people in your area? Twellow is a great tool to find people in a specific region.
  • Twellohood screenshot
  • Some offices and organizations in NC that use Twitter
  • Facebook – All the things included with facebook.
  • Facebook stats for all of Facebook.
  • How Catawba County uses RSS/Facebook/TwitterRSS feeds our Facebook Page via Social RSShttp://www.facebook.com/twitter – Link Facebook to TwitterAnything we put manually on our Facebook Page will send a tweet to our Twitter Page with a link back to our Facebook Page.
  • Facebook – Catawba County has 1,010 Fans on our Facebook PageDemographics – 25-44 is the main age demographic that are viewing Catawba County’s Page…we expected to reach a much younger demographic when beginning.
  • Top 10 Federal Agencies that have a Facebook Page.
  • Offices and Organizations that have a Facebook Page in NC.
  • Talking about Flickr and YouTube
  • Jeopardy - What is Flickr?
  • Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo
  • YouTube – Reaches a demographic that enjoys watching video to get their information.Branded Channel – No Ads, longer videos (up to 1GB in size), Design flexibilityVideos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public
  • Links:Feed Burner: http://www.feedburner.comTwitter Feed: http://www.twitterfeed.comSocial RSS: Search for Social RSS in FacebookTweet Deck: http://www.tweetdeck.comTwellow: http://www.twellow.com/twellowhoodTwitter: http://www.twitter.comFacebook: http://www.facebook.comLinks Facebook Page to Twitter: http://www.facebook.com/twitterFlickr: http://www.flickr.comYouTube: http://www.youtube.com YouTube Videos: Social Media Revolution: http://www.youtube.com/watch?v=sIFYPQjYhv8Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0oWhat is Flickr: http://www.youtube.com/watch?v=N2GiWkLcN9o Catawba County’s Links:Facebook: http://www.facebook.com/catawbacountyncTwitter: http://www.twitter.com/catawbacountyFlickr: http://www.flickr.com/catawbacountyncYouTube: http://www.youtube.com/catawbacountyncRSS Feeds: http://www.catawbacountync.gov/rss_list.aspBlogs: http://www.catawbacountync.gov/blog_list.asp
  • Transcript

    • 1. Leveraging Social Networks
      Lee Yount, Jr.
      Catawba County Government
    • 2.
    • 3. How Catawba County
      Uses Social Media
    • 4. RSS FEEDSa real time saver!
    • 5.
    • 6. ASP/XML
    • 7.
    • 8. WHAT ARE YOU DOING?
      WHAT ARE THEY DOING?
    • 9. WHAT ARE THEY DOING?
      SAYING?
    • 10. USA: 1,294,797NC: 35,704Top 5 Cities in NC: Charlotte: 7,841Raleigh: 6,384Durham: 1,912Asheville: 1,893Greensboro: 1,824
    • 11.
    • 12. NORTHCAROLINA ONTWITTER
      NC FILM OFFICE
      OFFICE OF THE GOVERNOR
      OFFICE OF ENVIRONMENTAL EDUCATION
      NC WINE & GRAPE COUNCIL
      NCLGISA
      STATE HIGHWAY PATROL
      CLEAN WATER MANAGEMENT TRUST FUND
      NC MUSEUM OF NATURAL SCIENCE
      DEPARTMENT OF CORRECTION
      DIVISION OF POLLUTION PREVENTION
      AND ENVIRONMENTAL ASSISTANCE
    • 13. CONNECTING
      STATUS
      PHOTOS
      TAGS
      VIDEOS
      FRIENDS
      EVENTS
      LINKS
      PAGES VS. GROUPS
      FREE
    • 14.
    • 15.
    • 16.
    • 17. Top 10 Federal Agencies
      White House: 327,592Marine Corps: 83,144
      Army: 49,416
      CDC: 21,257
      State Department: 16,386
      NASA: 7,768
      NASA JPL: 6,536 (Jet Propulsion Lab)
      Library of Congress: 6,520
      Air Force: 3,011
      EPA: 2,608
      As of: Sep 14, 2009
    • 18. NORTHCAROLINA ONFACEBOOK
      NC Aquariums
      NC Film Office
      Department of Transportation
      JobsNOW
      NC Museum of Natural Science
      NC Tourism Office
      Office of the Governor
      Clean Water Management Trust Fund
      NC Wine and Grape Council
      Division of Pollution Prevention and Environmental Assistance - RE3.org
      Department of Cultural Resources
      N.C. Stormwater (Division of Water Quality)
      NC Commission on Volunteerism and Community Service
    • 19. PHOTOS
      SHOW US YOUR...
      VIDEOS
    • 20.
    • 21. SETS
      UPLOADING
      SHARING
      MAP
      uploadphoto@catawbacountync.gov
      www.catawbacountync.gov/uploadphoto.asp
    • 22. BRANDED CHANNEL
      SHORT AND TO THE POINT
      PRIVATE VS. PUBLIC
    • 23. DISCUSSION
    • Thank You!
      Lee Yount, Jr.
      Catawba County Government
      828-465-7975
      lyount@catawbacountync.gov
      http://www.facebook.com/leeyount
      http://www.twitter.com/leeyount
      http://www.leeyount.com

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