Leveraging Social Networks

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Presentation at the 2009 NCLGISA Fall Conference in Asheville, NC. Discusses Social Media and different tools used in Social Media. Lee Yount, Jr. Catawba County Government, Newton, NC

Presentation at the 2009 NCLGISA Fall Conference in Asheville, NC. Discusses Social Media and different tools used in Social Media. Lee Yount, Jr. Catawba County Government, Newton, NC

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  • 1st half Catawba County Social Media2nd half Discussion about how other counties are using social media / questions / comments
  • Video about Social Media being a “fad” promoting a book byErik Qualman “Socialnomics”A lot of great stats.
  • The different ways that Catawba County uses Social Media.
  • RSS Feeds – Real Simple Syndication
  • Feed Burner used to gather analytics for our RSS feeds – Owned by GoogleTwitter Feed pushes new RSS feeds to TwitterSocial RSS pulls new RSS feeds into Facebook Page (Facebook Application)
  • Someone (PIO) enters a new news story into a database via web appASP script creates an XML file encoded for RSS > creates an RSS file
  • This video explains what Twitter is “in plain English”
  • Twitter asks the question “What are you doing?”Ever wonder what “they” are doing?Tweetdeck is a great tool for having real-time results about what people are tweeting about. (your county, city, a specific issue, etc.)
  • TweetDeck – Search, Post to Twitter, Facebook, MySpace
  • Want to find people in your area? Twellow is a great tool to find people in a specific region.
  • Twellohood screenshot
  • Some offices and organizations in NC that use Twitter
  • Facebook – All the things included with facebook.
  • Facebook stats for all of Facebook.
  • How Catawba County uses RSS/Facebook/TwitterRSS feeds our Facebook Page via Social RSShttp://www.facebook.com/twitter – Link Facebook to TwitterAnything we put manually on our Facebook Page will send a tweet to our Twitter Page with a link back to our Facebook Page.
  • Facebook – Catawba County has 1,010 Fans on our Facebook PageDemographics – 25-44 is the main age demographic that are viewing Catawba County’s Page…we expected to reach a much younger demographic when beginning.
  • Top 10 Federal Agencies that have a Facebook Page.
  • Offices and Organizations that have a Facebook Page in NC.
  • Talking about Flickr and YouTube
  • Jeopardy - What is Flickr?
  • Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo
  • YouTube – Reaches a demographic that enjoys watching video to get their information.Branded Channel – No Ads, longer videos (up to 1GB in size), Design flexibilityVideos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public
  • How to apply for a YouTube Branded Channel
  • Links:Feed Burner: http://www.feedburner.comTwitter Feed: http://www.twitterfeed.comSocial RSS: Search for Social RSS in FacebookTweet Deck: http://www.tweetdeck.comTwellow: http://www.twellow.com/twellowhoodTwitter: http://www.twitter.comFacebook: http://www.facebook.comLinks Facebook Page to Twitter: http://www.facebook.com/twitterFlickr: http://www.flickr.comYouTube: http://www.youtube.com YouTube Videos: Social Media Revolution: http://www.youtube.com/watch?v=sIFYPQjYhv8Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0oWhat is Flickr: http://www.youtube.com/watch?v=N2GiWkLcN9o Catawba County’s Links:Facebook: http://www.facebook.com/catawbacountyncTwitter: http://www.twitter.com/catawbacountyFlickr: http://www.flickr.com/catawbacountyncYouTube: http://www.youtube.com/catawbacountyncRSS Feeds: http://www.catawbacountync.gov/rss_list.aspBlogs: http://www.catawbacountync.gov/blog_list.asp

Transcript

  • 1. Leveraging Social Networks
    Lee Yount, Jr.
    Catawba County Government
  • 2.
  • 3. How Catawba County
    Uses Social Media
  • 4. RSS FEEDSa real time saver!
  • 5.
  • 6. ASP/XML
  • 7.
  • 8. WHAT ARE YOU DOING?
    WHAT ARE THEY DOING?
  • 9. WHAT ARE THEY DOING?
  • 10. USA: 1,294,797NC: 35,704Top 5 Cities in NC: Charlotte: 7,841Raleigh: 6,384Durham: 1,912Asheville: 1,893Greensboro: 1,824
  • 11.
  • 12. NORTHCAROLINA ONTWITTER
    NC FILM OFFICE
    OFFICE OF THE GOVERNOR
    OFFICE OF ENVIRONMENTAL EDUCATION
    NC WINE & GRAPE COUNCIL
    NCLGISA
    STATE HIGHWAY PATROL
    CLEAN WATER MANAGEMENT TRUST FUND
    NC MUSEUM OF NATURAL SCIENCE
    DEPARTMENT OF CORRECTION
    DIVISION OF POLLUTION PREVENTION
    AND ENVIRONMENTAL ASSISTANCE
  • 13. CONNECTING
    STATUS
    PHOTOS
    TAGS
    VIDEOS
    FRIENDS
    EVENTS
    LINKS
    PAGES VS. GROUPS
    FREE
  • 14.
  • 15.
  • 16.
  • 17. Top 10 Federal Agencies
    White House: 327,592Marine Corps: 83,144
    Army: 49,416
    CDC: 21,257
    State Department: 16,386
    NASA: 7,768
    NASA JPL: 6,536 (Jet Propulsion Lab)
    Library of Congress: 6,520
    Air Force: 3,011
    EPA: 2,608
    As of: Sep 14, 2009
  • 18. NORTHCAROLINA ONFACEBOOK
    NC Aquariums
    NC Film Office
    Department of Transportation
    JobsNOW
    NC Museum of Natural Science
    NC Tourism Office
    Office of the Governor
    Clean Water Management Trust Fund
    NC Wine and Grape Council
    Division of Pollution Prevention and Environmental Assistance - RE3.org
    Department of Cultural Resources
    N.C. Stormwater (Division of Water Quality)
    NC Commission on Volunteerism and Community Service
  • 19. PHOTOS
    SHOW US YOUR...
    VIDEOS
  • 20.
  • 21. SETS
    UPLOADING
    SHARING
    MAP
    uploadphoto@catawbacountync.gov
    www.catawbacountync.gov/uploadphoto.asp
  • 22. BRANDED CHANNEL
    SHORT AND TO THE POINT
    PRIVATE VS. PUBLIC
  • 23. YouTube Branded Channel Request for Government
    Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans
    government@youtube.com
  • 24. DISCUSSION
  • Thank You!
    Lee Yount, Jr.
    Catawba County Government
    828-465-7975
    lyount@catawbacountync.gov
    http://www.facebook.com/leeyount
    http://www.twitter.com/leeyount
    http://www.slideshare.com/lyount