Leveraging Social Media
Some new stuff…thinking differently.
Slide 1 of…this might take a while :-)
Lee Yount, Jr.
ADJA Me...
Today’s Topics
• How to tweet while
driving
• How to stalk your
friends, family, and ex-
loved ones using social
media
Photo of car crash
Flickr: By H.L.I.T.
http://www.imdb.com/media/rm233999616/tt0098258
http://moviesblog.mtv.com
http://media.photobucket.com - By koricoc
Tonight’s Topics
• Is social media a fad?
• “Where it’s at”I’ve got 2 turntables and a microphone
• They’re talking, are y...
is
social media
a
fad
www.seizethephoto.com
www.seizethephotoblog.com
Where it’s at!
FRIENDS
PHOTOS
VIDEOS
EVENTS
PAGES VS. GROUPS
LINKS
TAGS
STATUS
CONNECTING
FREE
…and growing
Million
…and growing
Million
…and growing
People
Million
…and growingclients
The average number of Friends a Facebook user has
The average number of Friends a Facebook user has
potential clients
http://www.facebook.com/twitter/
Million
People
Million
Clients
#adja
#hashtags
#bestadjasessionever
How can you use Twitter?
http://mashable.com/2010/09/12/google-maps-art/@alejomalia
http://www2.gcc.edu/student/view/042406.htm
http://touch.facebook.com/
How can you use Foursquare?
Let’s talk about
Is your content answering the…
who
what
when
why
how
Have an official voice
http://the-universality-of-cheese.blogspot.com/
http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
…or others will have one for you.
How to establish your voice
http://www.thinkgeek.com/images/products/zoom/ac3f_pop_quiz_clock.jpg
http://bigphotodan.ca/pictures/1360X768/Florida%20Soft%20Shell%20Turtle%20(1360X768).jpg
People are looking for
relevant information quickly…
Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/...
http://clog.dailycal.org/wp-content/uploads/2008/08/money.jpg
http://www.lukerymarz.com/blog/images/pretzel2.jpg
@leeyountfollow me!
@seizethephotofollow seize the photo!
@boogie2goFollow bert!
@leeyount
@seizethephoto
@boogie2go
Lee Yount, Jr.
828.320.4901| @leeyount
leeqdmb@gmail.com
http://leeyount.com
Baie dankie!
‫لك‬ ‫شكرا‬!
Təşəkkür edirik!
Es...
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media. Some new stuff...thinking differently
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Leveraging Social Media. Some new stuff...thinking differently

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I had the opportunity to speak at the Charlotte Chapter of the ADJA on 11/16/2010. We discussed Leveraging Social Media, in the events and entertainment arena, specifically Disk Jockeys.

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  • How to tweet while driving

    How to stalk your friends, family, and ex-loved ones using social media
  • How to tweet while driving – This is what will happen…don’t do it!
  • Let’s talk about how to stalk your friends, family, and ex-loved ones using social media –

    It all started with John Cusack stalking his ex-girlfriend by himself.

    1989 in the movie Say Anything
  • Then some of John’s friends on MySpace, decided to help him out by following his lead…
  • …and now they’re all labeled as MySpace Stalkers.
  • Today’s Real Topics

    Is social media a fad?

    “Where it’s at”

    He said, She said

    Location-Based Technology
  • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng - Video about Social Media being a “fad” promoting a book by Erik Qualman “Socialnomics”

    A lot of great stats.
  • How many of you are DJ’s? Photographers? What else?
  • Seize The Photo’s website
  • Seize The Photo’s website address
  • Seize The Photo’s blog
  • Seize The Photo’s blog address
  • Where we decided to have a presence…Facebook and Twitter
  • How many of you are on Facebook?
  • Facebook – All the things included with Facebook.
  • How man of you have a Facebook Business Page? This is Seize The Photo’s business Facebook Page.
  • Information Tab in a Facebook Business Page
  • Photos Tab in Facebook Business Page
  • A good reviews is like gold! Users are able to leave reviews about your business on your Facebook Business Page.
  • Facebook Demographic Insites – valuable information.
  • How many active Facebook users there are.
  • How many active Facebook users there are.
  • How many active Facebook users there are.
  • How many active Facebook users there are.
  • Meet Haley, one of our Senior models.
  • A lot of people love Haley’s photos that Cathy took.
  • …and they let her, and all their friends know about it!...By writing comments…on OUR blog.
  • Link your facebook page to twitter
  • How many of you have a Twitter account? How many of you use it?
  • Seize the Photo’s Twitter Page
  • Hootsuite is a tool that I use on a daily basis. It allows you to link to a number of your social media accounts and manage them from one place.

    Scheduled Tweets / status posts
    URL shortner
    App on my iPhone
    Web Based – keeps my searches wherever I go
  • Are you listening to what people are saying about your product?

    Use tools like Hootsuite to search for what people are saying about your product
  • The number of people on Twitter.
  • The number of people on Twitter.
  • Hashtags are key!

    Who establishes?
    What are they?
    How can the be useful?

    Searchable

    Trending

    Connects followers and strangers…for a common cause
  • How can you use Twitter?
  • Where am I?
    What’s around me?
    Alejo Malia is a Spanish illustrator and designer created this rendering of if Google Maps were depicted in real life.
  • Is Foursquare a game that you play with a rubber ball and a cool courtyard brick pattern?
  • Is Facebook Places just simply another product from Facebook to show off their awesome facilities?
  • Facebook Places is an actual product from Facebook that allows you to check in at / add a location, tag your FB friends that are with you, and connect with your FB friends that are close by.
  • Here is what you need: a Smartphone that is GPS enabled, and either the Facebook app from the Apple App Store for the iPhone
    or you can use FB Places in a browser on a GPS enabled smartphone by visiting http://touch.facebook.com
  • Foursquare is not just a game that you play with a rubber ball and a cool courtyard brick pattern? It is a location based app that allows you to check in / add venues, earn points and badges, add tips about a place, and possibly get real world discounts / specials.

    Foursquare is now adding close to 20,000 users per day and is expected to reach 4 Million users this week. (10/19/2010)
  • Crumbs Bake Shop in NYC
  • Special Offer at Crumbs Bake Shop – I showed it to the girl behind the counter and asked if I could have a Free Medium Iced Coffee and she said “sure!” and prepared it for me on the spot!
  • Success!
  • Foursquare has apps for the iPhone, Android, and Blackberry and here is what each look like.
  • Seize the Photo on Foursquare
  • How to check in to STP – notice the “Special Here”

    View tips, see contact info, etc.
  • Special offer (default)
  • Call us by clicking on the phone icon

    See our tweets by clicking on the Twitter icon
  • Let’s talk about content.
  • Is your content answering the…
    WHO – who is it affecting?
    WHAT – what are you talking about specifically?
    WHEN – when is this thing happening?
    WHERE – where is this happening specifically?
    WHY – why should the people listen to this content?
    HOW – how do people get more information, do the thing you are telling them to do, etc…?
  • Have an official voice about your product
  • If you do not have a voice then others will speak for you…Correct information important?
  • Schedule Tweets and Facebook Status Updates with Hootsuite, Tweetdeck, or other scheduling tool.

    Tweet often and make it relevant!

    Not as complicated as learning to tell time.

    To keep your Twitter account active, be sure to log in and post an update within 6 months of your last update. 

    Tweet regularly – Twitter’s policy about indexing/deleting inactive accounts.
  • Are you in front of them or hiding from them? Are you pub’ing the SM outlets that you are using?

    It’s still about going where the people already are.
  • People are looking for the relevant information quickly…
    Are you meeting the need?
  • Return on Investment – Play ROI Video
  • Tie this all together:

    Brand Brand Brand! Brand across every part of electronic media you have a presence – Website, Blog, Facebook, Twitter, Foursquare, etc.

    Use social media that fits in YOUR business plan. Do not have a sub-par social media presence “just because the cool kids are doing it”

    Engage with your Fans/Followers. They are supporting your business for some reason, let them be a part of it!

  • Leveraging Social Media. Some new stuff...thinking differently

    1. 1. Leveraging Social Media Some new stuff…thinking differently. Slide 1 of…this might take a while :-) Lee Yount, Jr. ADJA Meeting November 16, 2010
    2. 2. Today’s Topics • How to tweet while driving • How to stalk your friends, family, and ex- loved ones using social media
    3. 3. Photo of car crash Flickr: By H.L.I.T.
    4. 4. http://www.imdb.com/media/rm233999616/tt0098258
    5. 5. http://moviesblog.mtv.com
    6. 6. http://media.photobucket.com - By koricoc
    7. 7. Tonight’s Topics • Is social media a fad? • “Where it’s at”I’ve got 2 turntables and a microphone • They’re talking, are you listening? • Location-Based Technology
    8. 8. is social media a fad
    9. 9. www.seizethephoto.com
    10. 10. www.seizethephotoblog.com
    11. 11. Where it’s at!
    12. 12. FRIENDS PHOTOS VIDEOS EVENTS PAGES VS. GROUPS LINKS TAGS STATUS CONNECTING FREE
    13. 13. …and growing
    14. 14. Million …and growing
    15. 15. Million …and growing People
    16. 16. Million …and growingclients
    17. 17. The average number of Friends a Facebook user has
    18. 18. The average number of Friends a Facebook user has potential clients
    19. 19. http://www.facebook.com/twitter/
    20. 20. Million People
    21. 21. Million Clients
    22. 22. #adja #hashtags #bestadjasessionever
    23. 23. How can you use Twitter?
    24. 24. http://mashable.com/2010/09/12/google-maps-art/@alejomalia
    25. 25. http://www2.gcc.edu/student/view/042406.htm
    26. 26. http://touch.facebook.com/
    27. 27. How can you use Foursquare?
    28. 28. Let’s talk about
    29. 29. Is your content answering the… who what when why how
    30. 30. Have an official voice http://the-universality-of-cheese.blogspot.com/
    31. 31. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg …or others will have one for you.
    32. 32. How to establish your voice http://www.thinkgeek.com/images/products/zoom/ac3f_pop_quiz_clock.jpg
    33. 33. http://bigphotodan.ca/pictures/1360X768/Florida%20Soft%20Shell%20Turtle%20(1360X768).jpg
    34. 34. People are looking for relevant information quickly… Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
    35. 35. http://clog.dailycal.org/wp-content/uploads/2008/08/money.jpg
    36. 36. http://www.lukerymarz.com/blog/images/pretzel2.jpg
    37. 37. @leeyountfollow me!
    38. 38. @seizethephotofollow seize the photo!
    39. 39. @boogie2goFollow bert!
    40. 40. @leeyount @seizethephoto @boogie2go
    41. 41. Lee Yount, Jr. 828.320.4901| @leeyount leeqdmb@gmail.com http://leeyount.com Baie dankie! ‫لك‬ ‫شكرا‬! Təşəkkür edirik! Eskerrik asko! Дзякуй! Благодаря ви! Gràcies! 谢谢您! 謝謝您! Hvala ti! Děkujeme! Tak! Dank U! Aitäh! Maraming Salamat! Kiitos! Merci! Grazas! გმადლობთ! Vielen Dank!Σας ευχαριστούμε! Mèsi! ‫תודה‬! धन्यवाद! Köszönöm! Terima Kasih!Go raibh maith agat! Grazie! サンキュー! 감사합니다! Gratias! Paldies! Ačiū! Ви благодариме! Grazzi! Takk! ‫شما‬ ‫از‬ ‫تشکر‬ ‫با‬! Dziękujemy! Obrigado! Vă mulţumim! Спасибо! Хвала! Ďakujeme! Hvala! Gracias! Asante! Tack! Teşekkürler! Спасибі! ‫شکریہ‬ ‫کا‬ ‫آپ‬! Cảm ơn bạn! Diolch i chi! ‫דיר‬ ‫דַאנקען‬!
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