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Leveraging Social Media. Some new stuff...thinking differently

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I had the opportunity to speak at the Charlotte Chapter of the ADJA on 11/16/2010. We discussed Leveraging Social Media, in the events and entertainment arena, specifically Disk Jockeys.

I had the opportunity to speak at the Charlotte Chapter of the ADJA on 11/16/2010. We discussed Leveraging Social Media, in the events and entertainment arena, specifically Disk Jockeys.

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  • How to tweet while drivingHow to stalk your friends, family, and ex-loved ones using social media
  • How to tweet while driving – This is what will happen…don’t do it!
  • Let’s talk about how to stalk your friends, family, and ex-loved ones using social media –It all started with John Cusack stalking his ex-girlfriend by himself.1989 in the movie Say Anything
  • Then some of John’s friends on MySpace, decided to help him out by following his lead…
  • …and now they’re all labeled as MySpace Stalkers.
  • Today’s Real TopicsIs social media a fad?“Where it’s at”He said, She saidLocation-Based Technology
  • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng - Video about Social Media being a “fad” promoting a book byErik Qualman “Socialnomics”A lot of great stats.
  • How many of you are DJ’s? Photographers? What else?
  • Seize The Photo’s website
  • Seize The Photo’s website address
  • Seize The Photo’s blog
  • Seize The Photo’s blog address
  • Where we decided to have a presence…Facebook and Twitter
  • How many of you are on Facebook?
  • Facebook – All the things included with Facebook.
  • How man of you have a Facebook Business Page? This is Seize The Photo’s business Facebook Page.
  • Information Tab in a Facebook Business Page
  • Photos Tab in Facebook Business Page
  • A good reviews is like gold! Users are able to leave reviews about your business on your Facebook Business Page.
  • Facebook Demographic Insites – valuable information.
  • How many active Facebook users there are.
  • How many active Facebook users there are.
  • How many active Facebook users there are.
  • How many active Facebook users there are.
  • Meet Haley, one of our Senior models.
  • A lot of people love Haley’s photos that Cathy took.
  • …and they let her, and all their friends know about it!...By writing comments…on OUR blog.
  • Link yourfacebook page to twitter
  • How many of you have a Twitter account? How many of you use it?
  • Seize the Photo’s Twitter Page
  • Hootsuite is a tool that I use on a daily basis. It allows you to link to a number of your social media accounts and manage them from one place. Scheduled Tweets / status postsURL shortnerApp on my iPhoneWeb Based – keeps my searches wherever I go
  • Are you listening to what people are saying about your product? Use tools like Hootsuite to search for what people are saying about your product
  • The number of people on Twitter.
  • The number of people on Twitter.
  • Hashtags are key!Who establishes?What are they?How can the be useful?SearchableTrendingConnects followers and strangers…for a common cause
  • How can you use Twitter?
  • Where am I?What’s around me?Alejo Malia is a Spanish illustrator and designer created this rendering of if Google Maps were depicted in real life.
  • Is Foursquare a game that you play with a rubber ball and a cool courtyard brick pattern?
  • Is Facebook Places just simply another product from Facebook to show off their awesome facilities?
  • Facebook Places is an actual product from Facebook that allows you to check in at / add a location, tag your FB friends that are with you, and connect with your FB friends that are close by.
  • Here is what you need: a Smartphone that is GPS enabled, and either the Facebook app from the Apple App Store for the iPhoneor you can use FB Places in a browser on a GPS enabled smartphone by visiting http://touch.facebook.com
  • Foursquare is not just a game that you play with a rubber ball and a cool courtyard brick pattern? It is a location based app that allows you to check in / add venues, earn points and badges, add tips about a place, and possibly get real world discounts / specials.Foursquare is now adding close to 20,000 users per day and is expected to reach 4 Million users this week. (10/19/2010)
  • Crumbs Bake Shop in NYC
  • Special Offer at Crumbs Bake Shop – I showed it to the girl behind the counter and asked if I could have a Free Medium Iced Coffee and she said “sure!” and prepared it for me on the spot!
  • Success!
  • Foursquare has apps for the iPhone, Android, and Blackberry and here is what each look like.
  • Seize the Photo on Foursquare
  • How to check in to STP – notice the “Special Here”View tips, see contact info, etc.
  • Special offer (default)
  • Call us by clicking on the phone iconSee our tweets by clicking on the Twitter icon
  • Let’s talk about content.
  • Is your content answering the…WHO – who is it affecting?WHAT – what are you talking about specifically?WHEN – when is this thing happening?WHERE – where is this happening specifically?WHY – why should the people listen to this content?HOW – how do people get more information, do the thing you are telling them to do, etc…?
  • Have an official voice about your product
  • If you do not have a voice then others will speak for you…Correct information important?
  • Schedule Tweets and Facebook Status Updates with Hootsuite,Tweetdeck, or other scheduling tool. Tweet often and make it relevant!Not as complicated as learning to tell time.To keep your Twitter account active, be sure to log in and post an update within 6 months of your last update. Tweet regularly – Twitter’s policy about indexing/deleting inactive accounts.
  • Are you in front of them or hiding from them? Are you pub’ing the SM outlets that you are using?It’s still about going where the people already are.
  • People are looking for the relevant information quickly…Are you meeting the need?
  • Return on Investment – Play ROI Video
  • Tie this all together:Brand BrandBrand! Brand across every part of electronic media you have a presence – Website, Blog, Facebook, Twitter, Foursquare, etc.Use social media that fits in YOUR business plan. Do not have a sub-par social media presence “just because the cool kids are doing it”Engage with your Fans/Followers. They are supporting your business for some reason, let them be a part of it!

Leveraging Social Media. Some new stuff...thinking differently Leveraging Social Media. Some new stuff...thinking differently Presentation Transcript

  • Leveraging Social MediaSome new stuff…thinking differently.
    Lee Yount, Jr.
    ADJA Meeting
    November 16, 2010
    Slide 1 of…this might take a while :-)
  • Today’s Topics
    How to tweet while driving
    How to stalk your friends, family, and ex-loved ones using social media
  • Photo of car crash
    Flickr: By H.L.I.T.
  • http://www.imdb.com/media/rm233999616/tt0098258
  • http://moviesblog.mtv.com
  • http://media.photobucket.com - By koricoc
  • Tonight’s Topics
    Is social media a fad?
    “Where it’s at”I’vegot 2 turntables and a microphone
    They’re talking, are you listening?
    Location-Based Technology
  • ?
    is
    social media
    a
    fad
  • www.seizethephoto.com
  • www.seizethephotoblog.com
  • Where it’s at!
  • CONNECTING
    STATUS
    PHOTOS
    TAGS
    VIDEOS
    FRIENDS
    EVENTS
    LINKS
    PAGES VS. GROUPS
    FREE
  • 500
    …and growing
  • 500
    Million
    …and growing
  • 500
    Million
    People
    …and growing
  • 500
    Million
    clients
    …and growing
  • 130
    The average number of Friends a Facebook user has
  • 130
    The average number of Friends a Facebook user has
    potential clients
  • http://www.facebook.com/twitter/
  • 175
  • 175
    Million
    People
  • 175
    Million
    Clients
  • #hashtags
    #adja
    #bestadjasessionever
  • How can you use Twitter?
  • http://mashable.com/2010/09/12/google-maps-art/
    @alejomalia
  • http://www2.gcc.edu/student/view/042406.htm
  • http://touch.facebook.com/
  • How can you use Foursquare?
  • Let’s talk about
    content
  • Is your content answering the…
    who
    what
    when
    why
    how
  • Have an official voice
    http://the-universality-of-cheese.blogspot.com/
  • …or others will have one for you.
    http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
  • How to establish your voice
    http://www.thinkgeek.com/images/products/zoom/ac3f_pop_quiz_clock.jpg
  • http://bigphotodan.ca/pictures/1360X768/Florida%20Soft%20Shell%20Turtle%20(1360X768).jpg
  • People are looking for
    relevantinformation quickly…
    Are you meeting the need?
    http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
  • ROI
    http://clog.dailycal.org/wp-content/uploads/2008/08/money.jpg
  • http://www.lukerymarz.com/blog/images/pretzel2.jpg
  • @leeyount
    follow me!
  • @seizethephoto
    follow seize the photo!
  • @boogie2go
    Follow bert!
  • @leeyount
    @seizethephoto
    @boogie2go
  • Thank You!
    サンキュー!
    Ви благодариме!
    Gràcies!
    آپ کا شکریہ!
    Diolchi chi!
    Aitäh!
    Takk!
    Vielen Dank!
    Σας ευχαριστούμε!
    Obrigado!
    Vă mulţumim!
    شكرا لك!
    Ďakujeme!
    Merci!
    Grazie!
    Hvalati!
    Köszönöm!
    Asante!
    דאַנקען דיר!
    Cảm ơn bạn!
    Tack!
    გმადლობთ!
    Lee Yount, Jr.
    828.320.4901| @leeyount
    leeqdmb@gmail.com
    http://leeyount.com
    Eskerrikasko!
    Paldies!
    Gracias!
    با تشکر از شما!
    Дзякуй!
    תודה!
    谢谢您!
    Спасибі!
    Hvala!
    Kiitos!
    Ačiū!
    Teşekkürler!
    Děkujeme!
    Спасибо!
    Tak!
    Grazzi!
    Grazas!
    Gratias!
    TerimaKasih!
    Go raibhmaithagat!
    Mèsi!
    Хвала!
    Благодаря ви!
    Baiedankie!
    Dank U!
    Dziękujemy!
    Təşəkküredirik!
    MaramingSalamat!
    謝謝您!
    धन्यवाद!
    감사합니다!