Social Media Revolution by @equalman http://www.youtube.com/watch?v=lFZ0z5Fm-Ng | http://www.youtube.com/user/Socialnomics09
Time Out - Objective: Create a Team with no more than 7 People:57 sec to complete
Time Out - Objective: Name Your TeamTime: 30 sec.
CONTENT IS KING!Is your content answering the…WHO – who is it affecting?WHAT – what are you talking about specifically?WHEN – when is this thing happening?WHERE – where is this happening specifically?WHY – why should the people listen to this content?HOW – how do people get more information, do the thing you are telling them to do, etc…?
How many active Facebook users there are.
How many active Facebook users there are.Number is growing exponentially by the minute
130 - The average number of Friends a Facebook user has.
>425 Million Active Users on Mobile Device
Average User creates 90 pieces of content per month
Catawba County Facebook Stats
As a team, come up with 5 items to post on your Organization’s Facebook Wall…You have 5 min.
Twitter stats at 5 years
@catawbacounty Twitter stats~ 4 year to reach this.
A couple examples of good, relevant content in a tweet.
Example of not so Relevant Tweet – Over much of Who, What, Where?!?
Facebook Page status updates automatically feed to Twitter and vice versa.http://www.facebook.com/twitterhttps://twitter.com/settings/profile
Time Out - Objective: 3 Tweets with hashtag #cagpTime: 2:59 min
Tools to manage your social media accounts:TweetdeckHootsuite
Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo
Photo sent to us during snow
Photo sent to us during snow – Road conditions
4sq hackathon – inside view of Foursquarehttp://www.flickr.com/photos/foursquare/6170212497/in/photostream
Press conference the day after tornadoes ripped through Claremont, NC
Time Out - Objective: 2 Titles of Sets What would be in those sets?
1,000+ hours of video during this timeTrafficMore than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.The equivalent of 150,000+ full-length movies in theaters each weekMore video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 25 countries across 43 languagesYouTube's demographic is broad: 18-54 years oldYouTube reached over 700 billion playbacks in 2010SocialOver 4 million people are connected and auto-sharing to at least one social networkAn AutoShared Tweet results in ~6 new youtube.com sessionsOver 5 million people have found and subscribed to at least one friend on YouTube using friend-finding toolsMillions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in—whether it's a friend, or the NBA—and keep up on their activity on the site.Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup have millions of subscribersMore than 50% of videos on YouTube have been rated or include comments from the communityMillions of videos are favorited every dayViewsYouTube mobile gets over 100 million views a dayThe YouTube player is embedded across tens of millions of websites
Candidates making major announcements on YouTubeThe White House uploads on average or 17 videos per week
Catawba County YouTube Channel Stats
YouTube – Reaches a demographic that enjoys watching video to get their information.Videos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public
Time Out - Objective: 2 Video IdeasTime: 2 min
Use of Video and Photos on GovDeals
Quick Response Codes
Some examples of QR code uses.
These funny looking barcodes are called Quick Response Codes or QR Codes / QRC’s. They have been used on billboards by Calvin Klein, and in NYC’s Times Square to pub 311 – a phone number used in NYC to report something or to get information. Allows you to put a “link” on anything to be scanned.
QR Codes allow you to store information inside the graphic that is accessible using a scanner on your phone. Essentially, it’s like being able to put a link on anything!Some of the apps that I have used to scan QR Codes are: ScanLife and Google Goggles.
This is the Catawba County EcoComplex. We turn our county’s garbage into fuel. Throughout the complex there are several different areas of interest. The current problem is that the public / visitors do not know what all the different areas do. So we are going to place QR Codes at the different areas to allow folks to scan them with their phones and then view more information on a website.
Another area that we are thinking about using QR Codes are on our Building Permits. By placing a QR Code on the Building Permit, any contractor with a Smartphone can scan the code and then gather more information about that particular permit….while on the work site.
Result of scanning QRC on Hard Card
QRC on wine bottle
QR Code on business cardsSendto vcard, website, and more
QR Codes on Posters
Where have you seen Quick Response Codes?
Time Out - Objective: 3 Places you could use a QRCWhat would be behind the QRC?Time: 3 min.comScore study shows that the majority of QR codes scanned were on printed magazine or newspaper
Have an official voice
If you do not have a voice then others will speak for you…Correct information important?
People are looking for the correct information quickly…Are you meeting the need?
Lee Yount, Jr.Catawba County Government828firstname.lastname@example.org://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com
Leveraging Social Media - CAGP 2 27-2012
Lee Yount, Jr.Programmer AnalystCatawba County GovernmentFebruary 27, 20112012 CAGP Spring ConferenceLink to Presentation: http://slidesha.re/y3sRKz Slide 1 of…this might take a while :-)
Lee Yount, Jr.Programmer AnalystCatawba County GovernmentFebruary 27, 20112012 CAGP Spring ConferenceLink to Presentation: http://slidesha.re/y3sRKz Slide 3 of…this might take a while :-)
Time Out! Objective:Create a Team with no more than 7 People and no less than 3 people Time: 57sec
Time Out!Objective: Name Your TeamTime: 30 sec.
Is your content answering the…who whatwhen where why how
Lee Yount, Jr.Catawba County Governmentlyount@catawbacountync.govLink to Presentation: http://slidesha.re/y3sRKzhttp://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com