FBLA - social media in an emergency


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Presentation given to students at the Regional FBLA conference on 9/24/2011.

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  • How many active Facebook users there are.
  • How many active Facebook users there are.Number is growing exponentially by the minute
  • 130 - The average number of Friends a Facebook user has.
  • The number of people on Twitter.
  • The number of people on Twitter.
  • Hashtags are key in an event!Who establishes?What are they?How can the be useful?SearchableTrendingConnects followers and strangers…for a common cause
  • Does anyone know why this date is significant? Does anyone know where this photo was taken?Haiti beach January 12, 2010 at 4:52 pm
  • A catastrophic magnitude 7.0 earthquake hits Haiti.
  • Social media sites became the immediate news outlet for information.Photos and status updates began flooding Facebook and Twitter
  • People used the hashtag #Haiti to spread information about needs and offers as well as eyewitness accounts in the area via Twitter. Texting Haiti to 90999 automatically allowed people to contribute $10 to the American Red Cross Haiti Relief and Development Fund which raised more than $10 million.
  • Message from The Red Cross after texting
  • Number of tweets with the hashtag #Haiti~ 1,085,000+
  • On October 26th, 2010 Catawba County Government was having their 2010 Awards Banquet.
  • At 7:03pm, Catawba County Emergency Management tweeted that there was a tornado warning issued for Catawba County…From a Blackberry.
  • 7:10 p.m. on 10/26/10–EF2 tornado touched down 4 miles west of Vale in Lincoln County –Estimated maximum wind speed of 135 MPH–Estimated maximum path width of 200 yards–Estimated path length of 3 miles (ending in Catawba County)–11 injuries (1 serious) all in Lincoln County
  • At 7:11pm, catcoem sent out another tweet with more information about the tornado warning.
  • At 7:21pm, catcoem sent out another tweet with more information about the tornado warning. – 3 people re-tweeted this tweet.
  • Damage in Vale, NC
  • Damage in Vale, NC
  • 7:45 p.m. on 10/26/10–EF2 tornado touched down 1 mile southwest of Claremont –Estimated maximum wind speed of 110 MPH–Estimated maximum path width of 100 yards–Estimated path length of 2 miles
  • Industrial building in Claremont, NC
  • Damage in Claremont, NC
  • Damage in Claremont, NC
  • First round of storms had passed
  • Another warning issued…Hashtags #tornado and #nctornado beginning to be used by twitter users. First catcoem tweet with hashtags.
  • 10 min. later, another tornado warning
  • Opened a shelter for the people in Claremont
  • Some more tweets from 9:37pm – 11:01 pm on 10/26/2010
  • Another tornado warning, this time a little further east.
  • 11:45 p.m. on 10/26/10–EF0 tornado touched down 2 miles southeast of Terrell –Estimated maximum wind speed of 85 MPH–Estimated maximum path width of 75 yards–Estimated path length of 1.4 miles (ending in Iredell County)
  • Boat docks destroyed in Terrell, NC
  • Boat docks destroyed in Terrell, NC
  • House damagedin Terrell, NC
  • School closings – where to send people? We did not want to become the center for all school closings in Catawba County.Catawba County Schools updated their Facebook Page before their website to inform people of school closings.
  • Good example of how Facebook can be used in an emergency.
  • Using Facebook to send people to Twitter
  • Using Facebook to send people to Flickr.
  • This is an image of the Catawba County Emergency Operations Center when this tweet was sent out.
  • Twitter stats for catcoem 10/26/2010- 10/28/201036 Tweets sent out24+ new followers32 Re-tweets
  • Let’s talk about content.
  • A couple examples of good, relevant content in a tweet.
  • Example of not so Relevant Tweet – Over much of Who, What, Where?!?
  • Is your content answering the…WHO – who is it affecting?WHAT – what are you talking about specifically?WHEN – when is this thing happening?WHERE – where is this happening specifically?WHY – why should the people listen to this content?HOW – how do people get more information, do the thing you are telling them to do, etc…?
  • Have an official voice
  • If you do not have a voice then others will speak for you…Correct information important?
  • People are looking for the correct information quickly…Are you meeting the need?
  • Lee Yount, Jr.Catawba County Government828-465-7975lyount@catawbacountync.govhttp://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com
  • FBLA - social media in an emergency

    1. 1. Social Media In An EmergencyCrash, BOOM, tweet…with a twist Lee Yount, Jr. Programmer Analyst Catawba County Government FBLA Regional Conference September 24, 2011 Slide 1 of…this might take a while :-)
    2. 2. Million …and growing
    3. 3. http://www.digitaljournal.com/img/3/5/9/8/7/5/i/5/6/0/o/gamescom_09_071_039.jpg
    4. 4. http://www.academicperspective.com/wp-content/uploads/2009/11/man-in-the-crowd.jpg
    5. 5. Million
    6. 6. MillionPeople
    7. 7. #hashtags #FBLA #bestFBLAconferencesessionever
    8. 8. 4:52 p.m. http://www.luxuo.com/wp-content/uploads/2010/09/haiti-beach.jpg
    9. 9. .http://cache.gawker.com/assets/images/7/2010/01/95886167_01.jpg
    10. 10. #Haiti 90999
    11. 11. ~ 1,085,000+ http://twapperkeeper.com/hashtag/haiti
    12. 12. Case Study - Tornados in Catawba County, NC
    13. 13. October 26, 2010 7:00 p.m.
    14. 14. EF2 tornadoVale, NC 7:10 pm 10/26/2010135 MPH 3 miles long200 yards wide
    15. 15. Claremont, NC EF 2 tornado7:45 pm 10/26/2010 110 MPH100 yards wide 2 miles long
    16. 16. 9:37pm – 11:01pm 10/26/2010
    17. 17. Terrell, NC 11:45 pm 10/26/2010EF 0 Tornado1.4 miles long 85 MPH 75 yards wide
    18. 18. @catcoem10/26/2010 7:03 pm – 10/28/2010 5:45 pm 36 Tweets sent out 24+ new followers 32 Re-tweets
    19. 19. Let’s talk about
    20. 20. Examples of Relevant Tweets http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
    21. 21. http://www.aksysgames.com Example ofnot-so-relevant Tweet
    22. 22. Is your content answering the…who whatwhen wherewhy how
    23. 23. Have an official voice http://the-universality-of-cheese.blogspot.com/
    24. 24. …or others will have one for you. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
    25. 25. People are looking for thecorrect information quickly…Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
    26. 26. @catawbacounty Official Catawba County Twitter Site
    27. 27. @catcoemOfficial Catawba County Emergency Management Twitter Site
    28. 28. @leeyount follow me!
    29. 29. @catawbacounty@catcoem@leeyount
    30. 30. Thank You.
    31. 31. Lee Yount, Jr.Catawba County Governmentlyount@catawbacountync.govhttp://www.leeyount.comhttp://www.facebook.com/leeyounthttp://www.twitter.com/leeyount