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Fox Chapel Racquet Club: website redesign
 

Fox Chapel Racquet Club: website redesign

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Presentation on website redesign workshop.

Presentation on website redesign workshop.

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    Fox Chapel Racquet Club: website redesign Fox Chapel Racquet Club: website redesign Presentation Transcript

    • Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Tim Cunningham
    • “ It’s about groups, communities, [and] neighborhoods in which you have the capacity for a community to investigate and “ invest in solutions rather than individuals. --- John Thackara, Director, Doors of Perception Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • The new website of the Fox Chapel Racquet Club should engage club members in club activities while attracting the interest of new members. Our workshop encouraged collaborative yet focused discussions among the committee about the functions and features for the new site. The goal of this workshop was to define our target audience and the look of the new website. Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • Lon Chuckles Lon took over club management when it was at a low point in membership and teetering financially. Under his management a new tennis pro was hired and maintenance upgraded. Food service has Fred and Claire Legacy improved and expanded. Regular staff training takes place. He is actively working with the board and members to increase the value of Forty something’s. Parents were members before them. Moved out of membership by adding social and athletic events that appeal to the club the area after college, but returned when the kids started arriving to be demographic. The club has been active in booking regional tennis and nearer to family and community. Both have good jobs. Because of their paddle tournaments and making the facilities available for private long association with the club from youth, they move easily between the older and younger members. Active in the club’s governance, social, and Marvin Oldpro events. sports activities. Would like their kids to have the same experience as Lon’s FCRC Website goals: they did growing up. They and family members have participated Marvin was hired shortly after Lon Chuckles took over the club regularly in many other athletic activities outside the Club and have management, to improve the coaching available to members. Well 1. enjoyed the bike and kayak trips the Club has offered. Now live in connected with the local professional community Marvin has given the 2. Squirrel Hill. club a year round coaching presence through his involvement in the 3. … winter paddle season. Organizing group youth tennis lessons, club 4. … Fred & Claire’s FCRC Website goals: scrambles, and hosting regional tournaments are a major part of his 5. … activities, in addition to member lessons. Court decorum, rules, and 6. … 1. … scheduling are in his domain. Marvin is responsible for tennis shack 7. … 2. … sales of tennis equipment and clothing, as well as racket stringing and 8. … 3. … other repairs. 4. … Aniruddha and Jai Ethnic 5. … Marvin’s FCRC Website goals: Rick and Anne Crotchety 6. … 1. 7. … 2. American born Asians devoted to family and ethnic values. Both are 8. … 3. … medical professionals. Two children in middle school who are active on 4. … Long time members who have retired and now spend the summers at school teams. Parents are interested in seeing kids improve in all areas 5. … their house in Maine. Rick plays paddle regularly with the Racquet Club including tennis. Prefer to stay home with kids rather than participate in 6. … Navy in the winter mornings two times a week. The group solves the club social events in the evening. Enjoy playing tennis together on the 7. … world’s problems over a bloody Mary at the bar in the clubhouse after weekends when they can get a babysitter. Slowly getting to know others 8. … the match. Fairly set in their ways and see no reason to change. Regulars in the club, mainly through participation in men’s night and women’s at the Wednesday dinner and Sunday brunch. Considering whether to paddle. Would consider helping out with other Club activities, but do not continue their membership or not as they continue to age. When in town know how to get involved. they attend numerous lectures and classes at the universities, and have Jane Friendly enjoyed the musical events offered at the Club. Aniruddha & Jai’s FCRC Website goals: Rick & Anne’s FCRC Website goals: Sue Swinger 1. … She and family joined the club because she thought her three kids would 2. … benefit when they were in elementary school. Kids are now in college 1. Rarely go to website – prefer the printed newsletter and directory for 3. … and her husband never really participated much because of his travel club information 4. … Thirty something divorcee who grew up in the area andSign up for events and schedule courts by phone 2. then returned Kyle and Mary Regular schedule. However, Jane now has friends in the club (many of them 5. … home when her marriage failed to be closer to her aging parents. upset if they had to rely only on the website for club 3. Would be neighbors) and participates with them in a daytime paddle rotation, and 6. … Professional that spends many hours on the job, with some travel. information regular Saturday tennis games in the summer. Jane has served on the 7. … Interested in meeting others like her and eligible men that share an 4. … Semi-retired couple that has been a member of the club for years. Kids club board, is a regular at the club open houses and other events (bridge 8. … active life style: from playing tennis to bike riding. Is game for anything 5. … are grown and gone. Each has participated fully in all the club has lessons). Mike and Penny Involved that enhances her social activity when she has free time. She also 6. … offered through the years. Mary served as membership chairman on two belongs to Club One and exercises there 3-4 times a 7. … but would week, occasions, and Kyle can be counted on to pitch in when needed on club consider using exercise machines at the Club if they 8. … offered. were activities. Kyle now captains one of the lower paddle teams and plays in Jane’s FCRC Website goals: Young couple that moved to Fox Chapel in anticipation of their small a regular Saturday morning tennis rotation. Will join a table of old children’s need for good elementary schools. Active athletes throughout Sue’s FCRC Website goals: friends at club events. Likes to take the grandkids to the club pool or to 1. their lives, tennis is something that they have played sporadically and hit tennis balls when they come to visit their grandparents. 2. enjoyed. Looking for a summer pool for the kids, they joined during a 1. 3. … club membership promotion and discovered they enjoyed many of the 2. Kyle & Mary’s FCRC Website goals: 4. … adult activities as well. Now play tennis often with their age group both 3. … 5. … together and singly. Actively working on their games with instruction 4. … 1. 6. … from the club pro, and have taken up paddle as well, by joining teams at 5. … 2. 7. … their level. Regulars at club dances and social events such as vodka 6. … 3. … 8. … tastings that attract their age group. 7. … 4. … 8. 5. … 6. … Mike & Penny’s FCRC Website goals: 7. 8. … … Carl Ringer 1. 2. Tennis is his game and only game. He is very eager to get out on the 3. … court two to three times a week with his buddies as soon as the season 4. … starts, at a scheduled time. Carl is an A player who wants to play with 5. … regulars at his skill level. Paddle is not of interest (he plays indoor tennis 6. … in the winter). He rarely plays in club tournaments, unless they are for a 7. … club championship and he knows who the competitors will be. His 8. … family is not involved in the club. Carl’s FCRC Website goals: 1. 2. 3. … 4. … 5. … 6. … 7. … 8. … Before the workshop Ten personas reflecting the characteristics of people currently involved in the club and potential members were developed by the website committee. Addtionally, lists of features and criteria for the new website were generated. These materials served as the foundation of the workshop exercises. Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • Each participants presented goals for different personas. New issues brought up during discussion were written on board for future discussion. Facilitators divided participants into two 3-person groups. Each group were given different personas and asked to discuss and then list specific website goals and for the needs of each persona. workshop exercise 1: in their shoes Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • Participants were asked to place stickers with their initials on 12 style boards that represented the possible look and feel of the new website. The blue dots represented what the new website should be like, and the red/yellow dots represented the current club image. An open discussion of why different styles were selected followed. workshop exercise 2: find your styles Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • No one thought of the club as “contemporary” now, but they would like to move in that direction. All participants perceived the current club image as “traditional” and “established.” * Blue dots represent the desired future image and red/yellow dots the current image. from traditional to contemporary Most participants would like to retain the familial, domestic, and marital characteristics of the club while maintaining an economical, affordable, and reasonable image. However, there is a desire to evolve from the club’s traditional and established image to a more contemporary, youthful and inclusive look Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • involved legacy ethnic regular Step 1: the ideal club members staff Participants were asked to review and select the personas that they would love to include in the club. The selection reflect the previous discussion about each persona and style. workshop exercise 3: the affinity map Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • Facilitators used an example of affinity map to help participants visualize the purpose of this exercise. Participants were asked to describe their most important goals for the slected website personas on post-its. Step 2: the 6 most important goals workshop exercise 3: the affinity map Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • Step 3: group your ideas, quietly! Participants were then asked to individually cluster like ideas by moving the post-it notes around until everyone was comfortable with the groupings that emerged. The result was an affinity map that was used to facilitate an open discussion about goals for the website. workshop exercise 3: the affinity map Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • member- club image member social networking comprehensive display of online court and event activity webcam coverage member-staff scheduling and event for instant updates communication information on court conditions channels the future website should include... Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • The new website of the Fox Chapel Racquet Club should attract and retain members that - are involved in most club activities; - have a legacy of family ties to the club; - are open to members of ethnic background; and, - are longtime supporters of the club. Additionally the website should - consider the needs of staff; - have a contemporary feel; while, - communicating a sense of family values and affordability. Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.
    • contact information If you have any questions or comments about this presentation, please contact: Ying Lee, MPD 614. 376. 2396 leeying0525@gmail.com yingdesign.blogspot.com Fox Chapel Racquet Club club website redesign workshop 1: summer 2009 Presentation designed by Ying Lee. All rights reserved.