SMBF Inside The Firewall

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Presentation given by Lee White, David Thomas, Ryan Boyles at Social Media Business Forum, October 23, 2009 in Durham NC

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SMBF Inside The Firewall

  1. 1. Inside The Firewall Challenges and Opportunities Presented by Social Media Inside Your Organization David Thomas - @davidbthomas Ryan Boyles - @therab Lee White - @leewhite
  2. 2. Social Media Adds a New Ingredient to your Organization
  3. 3. Most Organizations Like Orderly Processes ...
  4. 4. And fear that Social Media inside the enterprise will lead to Chaos in The Kitchen.
  5. 5. But fear can lead to too much control and a barrier to innovation.
  6. 6. How do you achieve Balance?
  7. 7. First, understand that Social Media is already inside your organization.
  8. 8. Customer Interaction Your employees are already using Social Media to interact with your customers.
  9. 9. Customer Interaction • Get your 1.0 in shape before you think about 2.0. • Understand that social media is not a strategy. • Get everybody together in the same room. • Create a social media policy and guidelines. • Include the do’s as well as the dont’s. • Find the people who are already participating and empower them. • Set up your listening apparatus. Listen until you understand. • Integrate social media; don't think of it as a separate discipline. • Lead by example. • Share best practices, both internally and externally.
  10. 10. Enterprise Collaboration Your employees are already using Social Media to interact with each other.
  11. 11. Enterprise Collaboration •Ditto for all “Customer Interaction” points •There are no technical barriers keeping your employees from setting up their own collaboration tools, completely by-passing IT •Allowing independent, ad hoc collaboration misses the value of enterprise wide collaboration •A “Culture of Collaboration” is Key to Success •Collaboration can enhance: • Recruiting • Education • Workforce Management • Innovation • Risk Management • Engagement

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