Inside The Firewall
Challenges and Opportunities Presented by
Social Media Inside Your Organization
David Thomas - @davidbthomas
Ryan Boyles - @therab
Lee White - @leewhite

Social Media
Adds a New Ingredient to your Organization

Most Organizations Like
Orderly Processes ...

And fear that Social Media
inside the enterprise will lead to
Chaos in The Kitchen.

But fear can lead to too much control
and a barrier to innovation.

How do you achieve Balance?

First,
understand that Social Media is
already inside your organization.

Customer Interaction
Your employees are already using
Social Media to interact with your
customers.

Customer Interaction
• Get your 1.0 in shape before you think about 2.0.
• Understand that social media is not a strategy.
• Get everybody together in the same room.
• Create a social media policy and guidelines.
• Include the do’s as well as the dont’s.
• Find the people who are already participating and empower
them.
• Set up your listening apparatus. Listen until you understand.
• Integrate social media; don't think of it as a separate
discipline.
• Lead by example.
• Share best practices, both internally and externally.

Enterprise Collaboration
Your employees are already using Social
Media to interact with each other.

Enterprise Collaboration
•Ditto for all “Customer Interaction” points
•There are no technical barriers keeping your employees
from setting up their own collaboration tools, completely
by-passing IT
•Allowing independent, ad hoc collaboration misses the
value of enterprise wide collaboration
•A “Culture of Collaboration” is Key to Success
•Collaboration can enhance:
• Recruiting
• Education
• Workforce Management
• Innovation
• Risk Management
• Engagement