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Slideshow transcript
Slide 1: Re-Imagine The Organization With Social Media
Slide 2: Re-Imagine HR R&D Manufacturing Finance Sales Legal oh yeah, Marketing too.
Slide 3: All of these functions have one key element in common...
Slide 4: Decision Making
Slide 5: Decision Making is simple, it has two parts:
Slide 6: Gathering and Choosing
Slide 7: Choosing belongs to the one accountable for the outcome. Same as always, no change 1 here. 1 Choosing is not a democratic process!
Slide 8: Gathering, on the other hand is a brand new ball game...
Slide 9: Gathering is a function of how information flows in to, out of and through an organization.
Slide 10: Traditionally organizations have tried to control these information flows.
Slide 11: That time has passed!
Slide 12: The Internet, in general, and Social Media, in particular, are circumventing traditional structures and processes.
Slide 13: The gathering process can no longer be limited to "what the executive team knows", or "what the brand team knows".
Slide 14: The gathering process now has to focus on "what the stakeholders know"!
Slide 15: Decision makers need to give stakeholders a voice in the decision process...
Slide 16: ...and that voice cannot be controlled.
Slide 17: For most organizations this means new behaviors, new structures and new processes.
Slide 18: Now is the time to Re-Imagine the Organization.
Slide 19: Presentation by: Lee White E Quint Consulting lee@onclearwater.com
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