Re-Imagine
The Organization
With Social Media

Re-Imagine
HR R&D
Manufacturing
Finance
Sales Legal
oh yeah, Marketing too.

All of these functions
have one key element
in common...

Decision Making

Decision Making is simple,
it has two parts:

Gathering
and
Choosing

Choosing belongs to the one
accountable for the outcome.
Same as always, no change
1
here.
1
Choosing is not a democratic process!

Gathering, on the other
hand is a brand new ball
game...

Gathering is a function of how
information flows in to, out of
and through an organization.

Traditionally
organizations have
tried to control
these information
flows.

That time has passed!

The Internet, in general,
and
Social Media, in particular,
are circumventing
traditional structures and
processes.

The gathering process can no
longer be limited to
\"what the executive team knows\",
or
\"what the brand team knows\".

The gathering process now
has to focus on
\"what the stakeholders
know\"!

Decision makers need
to give stakeholders a
voice in the decision
process...

...and that voice cannot
be controlled.

For most organizations this
means new behaviors,
new structures
and new processes.

Now is the time to
Re-Imagine
the Organization.

Presentation by:
Lee White
E Quint Consulting
lee@onclearwater.com