Re Imagine
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Re Imagine

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Social Media will change the landscape of organizational structure and business process, in all functional areas, not just Marketing and Communications.

Social Media will change the landscape of organizational structure and business process, in all functional areas, not just Marketing and Communications.

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  • 1. Re-Imagine The Organization With Social Media
  • 2. Re-Imagine HR R&D Manufacturing Finance Sales Legal oh yeah, Marketing too.
  • 3. All of these functions have one key element in common...
  • 4. Decision Making
  • 5. Decision Making is simple, it has two parts:
  • 6. Gathering and Choosing
  • 7. Choosing belongs to the one accountable for the outcome. Same as always, no change 1 here. 1  Choosing is not a democratic process!
  • 8. Gathering, on the other hand is a brand new ball game...
  • 9. Gathering is a function of how information flows in to, out of and through an organization.
  • 10. Traditionally organizations have tried to control these information flows.
  • 11. That time has passed!
  • 12. The Internet, in general, and Social Media, in particular, are circumventing traditional structures and processes.
  • 13. The gathering process can no longer be limited to quot;what the executive team knowsquot;, or quot;what the brand team knowsquot;.
  • 14. The gathering process now has to focus on quot;what the stakeholders knowquot;!
  • 15. Decision makers need to give stakeholders a voice in the decision process...
  • 16. ...and that voice cannot be controlled.
  • 17. For most organizations this means new behaviors, new structures and new processes.
  • 18. Now is the time to Re-Imagine the Organization.
  • 19. Presentation by:     Lee White     E Quint Consulting     lee@onclearwater.com