Social Media >2010<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
Agenda<br />SM & it’s impact on global industries<br />Best practices with Social Media<br />SM: Return on investment (ROI...
What is social media?<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
Word-of-mouth<br />Privacy<br />Dangerous<br />User Generated Content<br />Share<br />Evil<br />Web 2.0<br />What is socia...
Social Media is everywhere..<br />
Social Media is everywhere..<br />
EVERYWHERE..<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
SM & impact on global industries<br />
SM & impact on global industries<br />© Dillon Lee - Temasek Polytechnic 2010<br />
SM & impact on global industries<br />125,760Facebook Fans48,776 Twitter Followers1,505,838 combined views on YouTube for ...
SM & impact on global industries<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
SM & impact on global industries<br />Generated USD$6.5m sales using Twitter<br />©  Dillon Lee - Temasek Polytechnic 2010...
SM & impact on global industries<br />
SM & impact on global industries<br />
SM & impact on global industries<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
SM & impact on global industries<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
Best practices with SM<br />Embodied through entire organization<br />positive + negative = positive?<br />Infused & Integ...
Publishing<br />Best practices with SM<br />http://blogs.starbucks.com<br />Social Networking<br />Collaborative Tools<br ...
Best practices with SM<br />>388,000 employees globally<br />Most profitable IT company globally<br />Sells hardware & sof...
Best practices with SM<br />>571,074 fans<br />Interactions <br />Competitions<br />Media (videos)<br />>31,880 real fans<...
SM: ROI<br />What are your objectives?<br />How are you going to measure it?<br />©  Dillon Lee - Temasek Polytechnic 2010...
SM: ROI<br />Awareness<br />Leads<br />Sentiments<br />No. of fans/followers<br />Conversations<br />Direct traffic to web...
SM: ROI<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
SM: ROI<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
Why should we listen & act now<br />“Brands are unprepared for <br />organized social attacks”<br />- Jeremy Owyang 2010<b...
Why should we listen & act now<br />Mar 16-17<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
Why should we listen & act now<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
Why should we listen & act now<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
It’s all about connecting the dots<br />Scandal in class<br />Facebook protest page<br />Past scandals surface<br />Other ...
Developing a community strategy and practice crises response<br />Start by listening…<br />©  Dillon Lee - Temasek Polytec...
Start by listening…<br />©  Dillon Lee - Temasek Polytechnic 2010<br />
Start by listening…<br />Sentiments<br /># of mentions<br />+ve / -ve<br />Demographics<br />©  Dillon Lee - Temasek Polyt...
The art of listening..<br />
>2010 : Social Media<br />What’s next?<br /><ul><li>Integration & cohesive experience across platforms, products and devic...
Data crunching – making sense of all the collected data
Friendship analysis</li></ul>©  Dillon Lee - Temasek Polytechnic 2010<br />
>2010 : Social Media<br />What’s next?<br /><ul><li>Enterprise Social Media
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Temasek Polytechnic - Knowledge sharing on Social Media >2010

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Temasek Polytechnic - Knowledge sharing on Social Media >2010

  1. 1. Social Media >2010<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  2. 2. Agenda<br />SM & it’s impact on global industries<br />Best practices with Social Media<br />SM: Return on investment (ROI)<br />Why should organizations listen & act now<br /> online monitoring of brand/reputation/chatter<br />Upcoming & future social media trends<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  3. 3. What is social media?<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  4. 4. Word-of-mouth<br />Privacy<br />Dangerous<br />User Generated Content<br />Share<br />Evil<br />Web 2.0<br />What is social media?<br />NEWS<br />Gossip<br />Voice<br />Empowerment<br />Chatter<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  5. 5. Social Media is everywhere..<br />
  6. 6. Social Media is everywhere..<br />
  7. 7. EVERYWHERE..<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  8. 8. SM & impact on global industries<br />
  9. 9. SM & impact on global industries<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  10. 10. SM & impact on global industries<br />125,760Facebook Fans48,776 Twitter Followers1,505,838 combined views on YouTube for “We’re All Fans” campaign videos2,050,699 combined views on Grammy.com for “We’re All Fans” campaign videosThe Grammys were a trending topic on Twitter for more than four days1<br />26.6m viewers = 35% increase compared to 2009<br />1Source: Mashable<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  11. 11. SM & impact on global industries<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  12. 12. SM & impact on global industries<br />Generated USD$6.5m sales using Twitter<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  13. 13. SM & impact on global industries<br />
  14. 14. SM & impact on global industries<br />
  15. 15. SM & impact on global industries<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  16. 16. SM & impact on global industries<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  17. 17. Best practices with SM<br />Embodied through entire organization<br />positive + negative = positive?<br />Infused & Integrated with all other marketing efforts<br />Understand your customers/supporters/fans<br />Use the platforms that best fit your target market’s profile<br />Monitor & respond NOW 24/7/365<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  18. 18. Publishing<br />Best practices with SM<br />http://blogs.starbucks.com<br />Social Networking<br />Collaborative Tools<br />http://mystarbucksidea.force.com/<br />Microblogs<br />Image/Video/Audio Sharing<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  19. 19. Best practices with SM<br />>388,000 employees globally<br />Most profitable IT company globally<br />Sells hardware & software<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  20. 20. Best practices with SM<br />>571,074 fans<br />Interactions <br />Competitions<br />Media (videos)<br />>31,880 real fans<br />Interactions <br />Competitions<br />News/Updates<br />Special offers <br />>1,696 subscribers<br />Interactions <br />News/Updates<br />Exclusive footage<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  21. 21. SM: ROI<br />What are your objectives?<br />How are you going to measure it?<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  22. 22. SM: ROI<br />Awareness<br />Leads<br />Sentiments<br />No. of fans/followers<br />Conversations<br />Direct traffic to website<br />Site traffic<br />Conversion to $sales<br />Turning sentiments to customers<br />No. of ambassador<br />Type of conversation<br />Tracking KPIs are easy compared to ROIs<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  23. 23. SM: ROI<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  24. 24. SM: ROI<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  25. 25. Why should we listen & act now<br />“Brands are unprepared for <br />organized social attacks”<br />- Jeremy Owyang 2010<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  26. 26. Why should we listen & act now<br />Mar 16-17<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  27. 27. Why should we listen & act now<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  28. 28. Why should we listen & act now<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  29. 29. It’s all about connecting the dots<br />Scandal in class<br />Facebook protest page<br />Past scandals surface<br />Other scandals from Polys surface<br />Blog post<br />Image & reputation of Polys affected<br />Singapore’s education image <br />affected<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  30. 30. Developing a community strategy and practice crises response<br />Start by listening…<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  31. 31. Start by listening…<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  32. 32. Start by listening…<br />Sentiments<br /># of mentions<br />+ve / -ve<br />Demographics<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  33. 33. The art of listening..<br />
  34. 34. >2010 : Social Media<br />What’s next?<br /><ul><li>Integration & cohesive experience across platforms, products and devices -- Web, mobile, TV, and video -- will become nearly-inseparable
  35. 35. Data crunching – making sense of all the collected data
  36. 36. Friendship analysis</li></ul>© Dillon Lee - Temasek Polytechnic 2010<br />
  37. 37. >2010 : Social Media<br />What’s next?<br /><ul><li>Enterprise Social Media
  38. 38. Share, discuss at work
  39. 39. Online - Offline Integration will continue
  40. 40. Rise of the mobile platform</li></ul>© Dillon Lee - Temasek Polytechnic 2010<br />
  41. 41. Last words…<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  42. 42. dillon@tp.edu.sg<br />Thank you<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  43. 43. Technographics<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  44. 44. SM is not…<br />© Dillon Lee - Temasek Polytechnic 2010<br />
  45. 45. Why should we listen<br />© Dillon Lee - Temasek Polytechnic 2010<br />

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