LA Fest 2009 - Web & Travel 2.0

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    LA Fest 2009 - Web & Travel 2.0 - Presentation Transcript

    1. How does Web 2.0 affect travel & your holiday plans?
      Dillon Lee
      BUS Computer Lab 5
      Thurs 10th Sept 2009
      Copyright Temasek Polytechnic 2009
    2. Agenda
      Introduction to Web 2.0
      Impact of Web 2.0 on travel businesses globally
      Impact of Web 2.0 on travellers
      Online tools
      Copyright Temasek Polytechnic 2009
    3. What is Web 2.0?
      Source : Wikipedia
      Copyright Temasek Polytechnic 2009
    4. Copyright Temasek Polytechnic 2009
    5. Copyright Temasek Polytechnic 2009
    6. Impact of Web 2.0 on travel businesses
      According to a recent global McKinsey Report on how businesses are benefiting from Web 2.0 **
      69% reported to have gained measurable business benefits (including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues)
      Changed Business models & Organizations
      ** Source : McKinsey Quarterly
      Copyright Temasek Polytechnic 2009
    7. Impact of Web 2.0 on travel businesses
      Copyright Temasek Polytechnic 2009
    8. Transparency in data
      Collaboration
      Travel 2.0
      Speed
      Better Basics
      Predictability
      Copyright Temasek Polytechnic 2009
    9. So what does it mean to travelers?
      Copyright Temasek Polytechnic 2009
    10. CONDUCT OWN INVESTIGATION
      1. Contact Travel Agent
      2. Book online using
      different sources
      3. Book online using
      a common source
      Copyright Temasek Polytechnic 2009
    11. Choices
      Choose from thousands of options no matter where you go
      Better Prices
      Book from a wide variety of sources
      Smart Traveling
      Pick up tips before you travel
      Be Informed
      Know everything before you travel about destination
      Copyright Temasek Polytechnic 2009
    12. ONLINE TOOLS: What’s out there?
      Copyright Temasek Polytechnic 2009
    13. Let’s start with traditional 2.0 tools…
      Copyright Temasek Polytechnic 2009
    14. General review websites
      Copyright Temasek Polytechnic 2009
    15. Travel Search Engine
      2008
      Webby Awards People’s Voice Winner
      Best Site for Travel Deals, Entrepreneur Magazine Webware 100 award winner “Best site for searching for airline tickets”, Conde Nast Traveler
      2007
      “Top 25 Travel Websites”, Travel + Leisure
      “25 Sites we can’t live without”, TIME Magazine
      Copyright Temasek Polytechnic 2009
    16. OTA (Online Travel Agencies)
      SE Asia
      Copyright Temasek Polytechnic 2009
    17. OTA (Online Travel Agencies)
      India
      Australia
      China
      Copyright Temasek Polytechnic 2009
    18. Hotels (Luxury)
      www.tvtrip.com
      www.tripkick.com
      Copyright Temasek Polytechnic 2009
    19. Community / Lifestyle
      http://www.couchsurfing.org
      Copyright Temasek Polytechnic 2009
    20. Destination Specific
      Copyright Temasek Polytechnic 2009
    21. Share with friends?
      Copyright Temasek Polytechnic 2009
    22. On Business?
      Copyright Temasek Polytechnic 2009
    23. Social:
      Copyright Temasek Polytechnic 2009
    24. Social:
      Copyright Temasek Polytechnic 2009
    25. Social:
      Copyright Temasek Polytechnic 2009
    26. Social
      Community Engagement
      & Customer Service
      Dedicated Sales Channel
      Broadcast channels for news, articles,
      & information
      Copyright Temasek Polytechnic 2009
    27. Social:
      http://twitter.com/fareologist
      Copyright Temasek Polytechnic 2009
    28. Social:
      Copyright Temasek Polytechnic 2009
    29. Social:
      http://twitter.com/PureNewZeland
      Copyright Temasek Polytechnic 2009
    30. Social:
      Copyright Temasek Polytechnic 2009
    31. More examples of Travel Twits available at:
      http://bit.ly/WU3DH
      Copyright Temasek Polytechnic 2009
    32. Thank you.
      Copyright Temasek Polytechnic 2009
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