Euphemism<br />Lee Sang Soon<br />Jo Min Ki<br />
Intro<br />
Taboo and Euphemism<br />Some words undergo pejoration because of a taboo against talking about the things they name.<br /...
Taboo and Euphemism<br />Louise Pound, the first woman president of the Modern Language Association<br />	<American Euphem...
Example - Death<br />Alleviated for the survivor by calling it by some other name.<br />e.g. Death – the final sleep<br />...
Example - Decency<br />Idea of decency profoundly affect language.<br />During the Victorian era, ladies and gentlemen wer...
Example - Disease<br />Euphemism is likewise resorted to in reference to certain disease.<br />Words for diseases are doub...
Example – Sentimental Equalitarianism<br />Attempt to dignify occupation by giving them high-sounding titles.<br />	e.g. J...
Is the Euphemism always desirable?<br />
Problem - Glamorization<br />“We are not at war with Cuba, We are in a state of armed conflict.”  <br />“It was after a Ne...
Problem - Inefficiency<br />Shell shock/<br />Combat fatigue/<br />Post-traumatic stress disorder<br />“You are fired.” ->...
Problem – Conflict<br />Positive discrimination(Affirmative action)<br />	-> Another kind of “Discrimination”?<br />		(e.g...
Conclusion<br />Euphemism is a<br />double-edge sword.<br />	Replacement for a Taboo /<br />	Conflict maker<br />Moderate ...
End<br />
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Euphemism

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Euphemism

  1. 1. Euphemism<br />Lee Sang Soon<br />Jo Min Ki<br />
  2. 2. Intro<br />
  3. 3. Taboo and Euphemism<br />Some words undergo pejoration because of a taboo against talking about the things they name.<br />The replacement for a taboo term is a euphemism.<br />Euphemism is from Greek word meaning ‘good sounding’. <br />
  4. 4. Taboo and Euphemism<br />Louise Pound, the first woman president of the Modern Language Association<br /> <American Euphemism for Dying, Death and Burial><br /> “One of mankind’s gravest problems is to avoid a straight forward mention of dying for burial.” <br />Euphemism is especially frequent when we must come face to face with the less happy facts of our existence.<br />
  5. 5. Example - Death<br />Alleviated for the survivor by calling it by some other name.<br />e.g. Death – the final sleep<br />Die – go to sleep<br /> go on a journey<br /> pass away<br />The notion of death is made more tolerable to human consciousness <br />
  6. 6. Example - Decency<br />Idea of decency profoundly affect language.<br />During the Victorian era, ladies and gentlemen were very sensitive about using the word ‘leg’<br />Captain Frederick Marryant’s diary in America – American taboo on this word.<br /> e.g. leg – limb<br />Similar taboo was placed on ‘belly’<br /> e.g. Belly – stomach, tummy, breadbasket<br />They cause sexual humiliation<br />
  7. 7. Example - Disease<br />Euphemism is likewise resorted to in reference to certain disease.<br />Words for diseases are doubtless rooted in anxiety and superstition.<br />An ailment of almost any sort is often referred to as a condition.<br /> e.g. heart condition, kidney condition, etc<br />Referring instead to those who born under ’Cancer’ as ‘Moon Children’.<br />‘Leprosy’ is replaced by the colorless ‘Hansen disease’.<br />
  8. 8. Example – Sentimental Equalitarianism<br />Attempt to dignify occupation by giving them high-sounding titles.<br /> e.g. Janitor – custodian<br /> garbage man – sanitary engineer<br /> rat catcher – extermination engineer<br />One of the great concerns of the progressive age. <br />Nobody’s feeling shall ever be hurt<br /> - at least not by words. (political correctness)<br />
  9. 9. Is the Euphemism always desirable?<br />
  10. 10. Problem - Glamorization<br />“We are not at war with Cuba, We are in a state of armed conflict.”  <br />“It was after a New Year’s Eve party at which both had too much to drink, he testified, and he got physical trying to get her out of the room.”<br />the War department -> the Department of Defense<br />“Real GDP decreases.” -> negative growth<br />
  11. 11. Problem - Inefficiency<br />Shell shock/<br />Combat fatigue/<br />Post-traumatic stress disorder<br />“You are fired.” -> “I’m afraid you should make a career realignment.”<br />
  12. 12. Problem – Conflict<br />Positive discrimination(Affirmative action)<br /> -> Another kind of “Discrimination”?<br /> (e.g. Reverse discrimination)<br />Euthanasia vs. Mercy Killing<br /> -> Is there a “right to die”?<br /> Mercy killing is just “killing(=murder).”<br />
  13. 13. Conclusion<br />Euphemism is a<br />double-edge sword.<br /> Replacement for a Taboo /<br /> Conflict maker<br />Moderate use is necessary.<br /> However, it is hard to achieve.<br />
  14. 14. End<br />

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