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social seo and signals - Communicate Magazine Conference on Google+ for Brands
 

social seo and signals - Communicate Magazine Conference on Google+ for Brands

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On tour with Communicate Magazine - (http://commuincatemagazine.co.uk)...

On tour with Communicate Magazine - (http://commuincatemagazine.co.uk)

Follow on talk from 3 months ago.

With a case study of ranking within organic search results using only social signals - not traditional SEO

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  • Thanks Kat - it was good but would've great to see you there. :) x
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  • Brilliant presentations Lee! Wish I was there to listen to you presenting it. Well done! x
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  • The challenge:How to improve the way users retrieve information from the web is actually limited by Goolge’s own search interface. Google's simple search box interface has successfully trained most users to abstract complex queries into few keywords, and as result, much context is lost as we are searching.In some way, Google Instant was a way to mitigate this problem by previewing results per keywords, but the search experience is still limited to a keyword index, regardless the interface Google wraps around with.Moving forward, what's interesting is how AI can help search - & NOT to discard the constraints of human language. In ML, constraints are good, and for searchEnd of day, human being still converse in sentences, not keywords.
  • The challenge:How to improve the way users retrieve information from the web is actually limited by Goolge’s own search interface. Google's simple search box interface has successfully trained most users to abstract complex queries into few keywords, and as result, much context is lost as we are searching.In some way, Google Instant was a way to mitigate this problem by previewing results per keywords, but the search experience is still limited to a keyword index, regardless the interface Google wraps around with.Moving forward, what's interesting is how AI can help search - & NOT to discard the constraints of human language. In ML, constraints are good, and for searchEnd of day, human being still converse in sentences, not keywords.
  • Link to analytics!

social seo and signals - Communicate Magazine Conference on Google+ for Brands social seo and signals - Communicate Magazine Conference on Google+ for Brands Presentation Transcript

  • Social Search (SEO)& Social Signals#Gplusbrands
  • Overview• Evolving with Google• Is SEO dead?• The ripple effect?• 3 key G+1 actions to implement immediately
  • Evolving with GoogleThe lines between Social and SEO are blurring.
  • Evolving with GoogleThe problem• Twitter & Facebook are private clubs• Google can only use signals it can see and can crawl – Nofollow – Dofollow
  • IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment = GREATER accountability and a better web.
  • Evolving with Google• SEO Social Search : really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines• It’s new, interesting & future proofing
  • Is SEO dead? Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author
  • The ripple effect• https://plus.google.com/ripples
  • The ripple effect
  • 3 key G+1 actions to implement immediately1. Put your keyword(s) in profile links
  • • Not logged into Google• No backlinks• Ranking achieved using social media only
  • 3 key G+1 actions to implement immediately2. Claim your content using - rel="author”Rich Snippits<a href=”[profile_url]?rel=author”>Google+</a>The + at the end of the ‘anchor text’ is important!TIP: If you post content on G+ this is taken care of for you
  • Finally…
  • Increase the number of social signals linking back to your contentASK !!!
  • Primary engagement only• Total +1s = 39,17,25 = 81• Total Comments = 145, 34, 33 = 212• Total shares = 34, 12, 31 = 78• These do not include secondary comments, +1s or reshares
  • Social Search (SEO)& Social Signals#GplusbrandsQUESTIONS