Social Search & Signals

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Slides from NRG Networks & Tagtribe event discussing the implications of social search and social signals - with case study on ranking content using Google+, twitter and Facebook ron 7/12/2011 at Moores Stephen HQ.

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Social Search & Signals

  1. 1. Social Search, Social Signals Same thing just different(!)
  2. 2. Search algorithms• Now evolving in response to the social media revolution, with ‘human authority’ now very much a part of the mix in SERPs.
  3. 3. Traditional SEO – 20 second review• On Page Factors – URL – Title – Keywords – etc• Off Page Factors – Anchor text – PR (page rank)
  4. 4. Social Signals
  5. 5. Social Signals Impacting Social Search• You already know what it is – right(?)
  6. 6. Social Search - suggestions
  7. 7. Influencing Factors• Not all likes, tweets, +1s are equal
  8. 8. Organisation / People Search
  9. 9. Edit your public facing links
  10. 10. Make it easy for people to find you• https://plus.google.com/100034828195835575273• http://gplus.to/leesmallwood
  11. 11. e.g. Mumuration – approx 4k searches per month for that term alone
  12. 12. Site now ranks 3rd in Google for ‘murmuration’ – how?
  13. 13. Tweeted…
  14. 14. Retweeted
  15. 15. Retweeted again…
  16. 16. Posted to Facebook
  17. 17. Posted to Google+ - appears under most recent … but importantly…
  18. 18. Appears under ‘best of’ results
  19. 19. 2 days later – it’s still getting mentions
  20. 20. Increase the number of social signals linking back to your contentASK !!!
  21. 21. Google is no longer a search engine• It’s become(…ing) a recommendation engine and facilitated turning WoM to WoW
  22. 22. Points to take away• The key point is that social signals are: – Powerful force in determining user behavior – Internet users are being influenced more and more by the recommendations and social signals of their friends – These recommendations are influencing Search Results
  23. 23. Social Search, Social Signals Same thing just different(!)

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