Social Search & Signals

Social Search, Social Signals Same thing just different(!)

Search algorithms• Now evolving in response to the social media revolution, with ‘human authority’ now very much a part of the mix in SERPs.

Traditional SEO – 20 second review• On Page Factors – URL – Title – Keywords – etc• Off Page Factors – Anchor text – PR (page rank)

Social Signals

Social Signals Impacting Social Search• You already know what it is – right(?)

Social Search - suggestions

Influencing Factors• Not all likes, tweets, +1s are equal

Organisation / People Search

Edit your public facing links

Make it easy for people to find you• https://plus.google.com/100034828195835575273• http://gplus.to/leesmallwood

e.g. Mumuration – approx 4k searches per month for that term alone

Site now ranks 3rd in Google for ‘murmuration’ – how?

Tweeted…

Retweeted

Retweeted again…

Posted to Facebook

Posted to Google+ - appears under most recent … but importantly…

Appears under ‘best of’ results

2 days later – it’s still getting mentions

Increase the number of social signals linking back to your contentASK !!!

Google is no longer a search engine• It’s become(…ing) a recommendation engine and facilitated turning WoM to WoW

Points to take away• The key point is that social signals are: – Powerful force in determining user behavior – Internet users are being influenced more and more by the recommendations and social signals of their friends – These recommendations are influencing Search Results

Social Search, Social Signals Same thing just different(!)

http://leesmallwood.com	698
http://www.conseilsmarketing.com	261
http://www.stonepower.fr	36
http://paper.li	34
http://www.twylah.com	7
http://www.paperblog.fr	3
http://feeds.feedburner.com	3
http://a0.twimg.com	2

Social Search & Signals

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