Social Media & Non ProfitsLee Smallwooddigicoms2nd June, 2011                 @leesmallwood                 www.digitalfla...
Social               SEO         PPC
It’s expensive! --> 48% operate social media on zero £s2011 3rd AnnualNonprofitSocial NetworkBenchmarkReport
Social Media Realities Just being online ≠ Social Media With Social Media comes responsibility No ‘one size fits all’ st...
NPs, What are they using?- 74% are on Facebook & 31% have one ormore social networking communities on theirown website.   ...
NPs, What are they using?- Twitter is the 2nd most popular, used by57% of organisations     2011 3rd Annual Nonprofit Soci...
NPs, What are they using?- YouTube is popular with almost half (47%)of charities indicating they have a presence    http:/...
NPs, What are they using?   http://www.google.com/nonprofits/
Heavy time resource?Non-profits spending at least 2 hours aweek on each social media platform:54 % reported results consid...
Just in 3 hours!
Everyone wants to do it......but no one wants to do it
You can’t get involved if you’renot ‘listening’ (monitoring)                                      Radian6 from £600 per mo...
Bridging the gap betweenoffline and online
Protect your name!
and finally... Focus on basics Be clear on what you want to  accomplish - there are solutions  out there! (see Brian Soli...
search.twitter.com/advanced
Social Media & Non ProfitsLee Smallwooddigicoms2nd June, 2011                 @leesmallwood                 www.digitalfla...
Social Media & Non Profits - Be2camp 2-6-11
Social Media & Non Profits - Be2camp 2-6-11
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Social Media & Non Profits - Be2camp 2-6-11

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Discussion on how Non Profits can use social media to engage and what resources Google, YouTube, Facebook provide for Non Profits

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Social Media & Non Profits - Be2camp 2-6-11

  1. 1. Social Media & Non ProfitsLee Smallwooddigicoms2nd June, 2011 @leesmallwood www.digitalflares.com
  2. 2. Social SEO PPC
  3. 3. It’s expensive! --> 48% operate social media on zero £s2011 3rd AnnualNonprofitSocial NetworkBenchmarkReport
  4. 4. Social Media Realities Just being online ≠ Social Media With Social Media comes responsibility No ‘one size fits all’ strategy Without staff aligned there can be no success
  5. 5. NPs, What are they using?- 74% are on Facebook & 31% have one ormore social networking communities on theirown website. http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
  6. 6. NPs, What are they using?- Twitter is the 2nd most popular, used by57% of organisations 2011 3rd Annual Nonprofit Social Network Benchmark Report
  7. 7. NPs, What are they using?- YouTube is popular with almost half (47%)of charities indicating they have a presence http://www.youtube.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
  8. 8. NPs, What are they using? http://www.google.com/nonprofits/
  9. 9. Heavy time resource?Non-profits spending at least 2 hours aweek on each social media platform:54 % reported results considered a‘substantial success’ beyond simplegrowth in the social media toolsthemselves— e.g. an increase in website traffic The Non Profit Social Media Decision Guide, 2010
  10. 10. Just in 3 hours!
  11. 11. Everyone wants to do it......but no one wants to do it
  12. 12. You can’t get involved if you’renot ‘listening’ (monitoring) Radian6 from £600 per month SproutSocial.com from £6 per month
  13. 13. Bridging the gap betweenoffline and online
  14. 14. Protect your name!
  15. 15. and finally... Focus on basics Be clear on what you want to accomplish - there are solutions out there! (see Brian Solis’ - Conversation Prism) Establish deep connection with your stakeholders Keep the dialogue going Understand the medium e.g. --->
  16. 16. search.twitter.com/advanced
  17. 17. Social Media & Non ProfitsLee Smallwooddigicoms2nd June, 2011 @leesmallwood www.digitalflares.com

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