Social Media & Non Profits - Be2camp 2-6-11
 

Social Media & Non Profits - Be2camp 2-6-11

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Discussion on how Non Profits can use social media to engage and what resources Google, YouTube, Facebook provide for Non Profits

Discussion on how Non Profits can use social media to engage and what resources Google, YouTube, Facebook provide for Non Profits

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    Social Media & Non Profits - Be2camp 2-6-11 Social Media & Non Profits - Be2camp 2-6-11 Presentation Transcript

    • Social Media & Non ProfitsLee Smallwooddigicoms2nd June, 2011 @leesmallwood www.digitalflares.com
    • Social SEO PPC
    • It’s expensive! --> 48% operate social media on zero £s2011 3rd AnnualNonprofitSocial NetworkBenchmarkReport
    • Social Media Realities Just being online ≠ Social Media With Social Media comes responsibility No ‘one size fits all’ strategy Without staff aligned there can be no success
    • NPs, What are they using?- 74% are on Facebook & 31% have one ormore social networking communities on theirown website. http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
    • NPs, What are they using?- Twitter is the 2nd most popular, used by57% of organisations 2011 3rd Annual Nonprofit Social Network Benchmark Report
    • NPs, What are they using?- YouTube is popular with almost half (47%)of charities indicating they have a presence http://www.youtube.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
    • NPs, What are they using? http://www.google.com/nonprofits/
    • Heavy time resource?Non-profits spending at least 2 hours aweek on each social media platform:54 % reported results considered a‘substantial success’ beyond simplegrowth in the social media toolsthemselves— e.g. an increase in website traffic The Non Profit Social Media Decision Guide, 2010
    • Just in 3 hours!
    • Everyone wants to do it......but no one wants to do it
    • You can’t get involved if you’renot ‘listening’ (monitoring) Radian6 from £600 per month SproutSocial.com from £6 per month
    • Bridging the gap betweenoffline and online
    • Protect your name!
    • and finally... Focus on basics Be clear on what you want to accomplish - there are solutions out there! (see Brian Solis’ - Conversation Prism) Establish deep connection with your stakeholders Keep the dialogue going Understand the medium e.g. --->
    • search.twitter.com/advanced
    • Social Media & Non ProfitsLee Smallwooddigicoms2nd June, 2011 @leesmallwood www.digitalflares.com