Getting Jiggy with Viddy
Search Drives Video Traffic
Some Video Networking Sites
Why Video?
• Over the last year,
• U.K. Online Video Viewing Up ....



                  37%
Courtesy of ComScore
Courtesy of ComScore
Why YouTube?
• YouTube is the most popular video platform for
  video engagement in the blogosphere with:

    –   81.9% o...
YouTube 101
• 2 Billion video views/day = 23,000 videos/second
• 24 hours uploaded/min = 2X audience of all 3
  major U.S....
YouTube Marketing and SEO

                                    Your Channel
               Quality Content




           ...
This is not TV advertising!
• Short videos work best < 4 mins
• First 15 seconds is the hook
• Tell a story that
  –   Eng...
Blendtec


• Sales increased
  700%, 5X the
  company's
  old record
Success = more than just
text and keywords
•   YouTube Ranking Factors
•   Title
•   Description
•   Tags
•   Views & freq...
YouTube Ranking Factors
•   Social Media Activity & Buzz
•   Degree & frequency of community interaction
•   Playlists
•  ...
YouTube Ranking Factors – (cont)

•   Blogs
•   News/Press/Press Release
•   Crowd Sourcing –Influencers & Media
•   YouTu...
Are Titles Important?
YES…!



But it’s a trade off =

  Search keywords vs. enticing titles
Maximise Descriptive Text
• Use descriptions liberally (5000 characters)
• Use tags–optimise & de-optimise

  !..............
Enable interaction
• Rule on helping your vids go viral:

“Let people share and comment on your video”
Consider manually uploading
• There are tools that will auto upload... But
  manual upload allows:

  – More characters av...
Engage & Drive Interaction
•   Add URLs to descriptions
•   Track with tiny URLs (e.g. bit.ly)
•   And remember the ‘http:...
Promote, Promote and errr Promote!
• Remember to use social sharing sites, bookmarks
  etc
• Embed on your blog
• Encourag...
What You May Not Know
How to Create YouTube
Closed Captions
• Create and upload .SRT file –
  (Tip: Google ‘.SRT File’)
• Did you create a scrip...
Qs?
     Communication is evolving ...
           ... ‘are you’?
     Tel       : 01635 524 055             Mob: 07759 475...
Be2Camp East June 2010 presentation - Getting jiggy with_viddy
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Be2Camp East June 2010 presentation - Getting jiggy with_viddy

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Presentation from Be2CampEast in June 2010 discussing online video optimisation techniques

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Be2Camp East June 2010 presentation - Getting jiggy with_viddy

  1. 1. Getting Jiggy with Viddy
  2. 2. Search Drives Video Traffic
  3. 3. Some Video Networking Sites
  4. 4. Why Video? • Over the last year, • U.K. Online Video Viewing Up .... 37%
  5. 5. Courtesy of ComScore
  6. 6. Courtesy of ComScore
  7. 7. Why YouTube? • YouTube is the most popular video platform for video engagement in the blogosphere with: – 81.9% of total embedded and linked videos – Vimeo (8.8%), – Daily Motion (4%) – MySpace (1.1%). http://www.Sysomos.com YouTube Report
  8. 8. YouTube 101 • 2 Billion video views/day = 23,000 videos/second • 24 hours uploaded/min = 2X audience of all 3 major U.S. TV networks combined • More video is uploaded to YT in 60 days than the traditional TV networks created in 60 years • Average length of a YouTube video is 4 min 12 sec ** • Popular countries for YouTube within blogs are U.S., Brazil, Spain, U.K. and Canada.** *ComscoreApril Online Video Metrix| **Sysomos.comYouTube Report
  9. 9. YouTube Marketing and SEO Your Channel Quality Content SEO Audience Fundamentals
  10. 10. This is not TV advertising! • Short videos work best < 4 mins • First 15 seconds is the hook • Tell a story that – Engages – Educates – Point out the differences – Entertains – Be different • Write with keyword in mind (if applicable)
  11. 11. Blendtec • Sales increased 700%, 5X the company's old record
  12. 12. Success = more than just text and keywords • YouTube Ranking Factors • Title • Description • Tags • Views & frequency • Likes, dislikes • Playlist additions • Flagging • Shares • Comments • Age of video • Video Responses • Subscribers • Favorites • Embeds & inbound links
  13. 13. YouTube Ranking Factors • Social Media Activity & Buzz • Degree & frequency of community interaction • Playlists • Flagging • Honours • Insight/Trends/Analytics indicators • Bulletins • Authority Channel • Google & YouTube searches • Channel Views • Social Bookmarking
  14. 14. YouTube Ranking Factors – (cont) • Blogs • News/Press/Press Release • Crowd Sourcing –Influencers & Media • YouTube Partner Program • Close Captioning/transcriptions
  15. 15. Are Titles Important? YES…! But it’s a trade off = Search keywords vs. enticing titles
  16. 16. Maximise Descriptive Text • Use descriptions liberally (5000 characters) • Use tags–optimise & de-optimise !...................DON’T SPAM…………………! • Important keywords FIRST – in titles – descriptions – & tags
  17. 17. Enable interaction • Rule on helping your vids go viral: “Let people share and comment on your video”
  18. 18. Consider manually uploading • There are tools that will auto upload... But manual upload allows: – More characters available (Titles, Descriptions, Tags) – Geo-tagging – Closed Captions – Annotations, etc…
  19. 19. Engage & Drive Interaction • Add URLs to descriptions • Track with tiny URLs (e.g. bit.ly) • And remember the ‘http://’ otherwise people can’t click the link! • Use annotations • Drive viewers to other videos • Engage the community • Subscribe to relevant users • Add video responses when appropriate • Encourage linking and embedding • Don’t Ignore your ‘Channel’ • Channel URLs followed • Site URL followed
  20. 20. Promote, Promote and errr Promote! • Remember to use social sharing sites, bookmarks etc • Embed on your blog • Encourage people to embed on their blogs and post video responses • Crowd source -Target/Use Key Influences • Spread the word internally • Encourage your company to help seed/spread the word
  21. 21. What You May Not Know
  22. 22. How to Create YouTube Closed Captions • Create and upload .SRT file – (Tip: Google ‘.SRT File’) • Did you create a script? – Yes? • Then Upload as a transcript
  23. 23. Qs? Communication is evolving ... ... ‘are you’? Tel : 01635 524 055 Mob: 07759 475 059 Twitter : @LeeSmallwood CAUTION: Tweets may on occasion contain nuts Blog Blog : http://lee.smallwood.ws Email : lee@m4design.co.uk Web: http://www.m4design.co.uk
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