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Be2Camp East June 2010 presentation - Getting jiggy with_viddy

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Presentation from Be2CampEast in June 2010 discussing online video optimisation techniques

Presentation from Be2CampEast in June 2010 discussing online video optimisation techniques

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Transcript

  • 1. Getting Jiggy with Viddy
  • 2. Search Drives Video Traffic
  • 3. Some Video Networking Sites
  • 4. Why Video? • Over the last year, • U.K. Online Video Viewing Up .... 37%
  • 5. Courtesy of ComScore
  • 6. Courtesy of ComScore
  • 7. Why YouTube? • YouTube is the most popular video platform for video engagement in the blogosphere with: – 81.9% of total embedded and linked videos – Vimeo (8.8%), – Daily Motion (4%) – MySpace (1.1%). http://www.Sysomos.com YouTube Report
  • 8. YouTube 101 • 2 Billion video views/day = 23,000 videos/second • 24 hours uploaded/min = 2X audience of all 3 major U.S. TV networks combined • More video is uploaded to YT in 60 days than the traditional TV networks created in 60 years • Average length of a YouTube video is 4 min 12 sec ** • Popular countries for YouTube within blogs are U.S., Brazil, Spain, U.K. and Canada.** *ComscoreApril Online Video Metrix| **Sysomos.comYouTube Report
  • 9. YouTube Marketing and SEO Your Channel Quality Content SEO Audience Fundamentals
  • 10. This is not TV advertising! • Short videos work best < 4 mins • First 15 seconds is the hook • Tell a story that – Engages – Educates – Point out the differences – Entertains – Be different • Write with keyword in mind (if applicable)
  • 11. Blendtec • Sales increased 700%, 5X the company's old record
  • 12. Success = more than just text and keywords • YouTube Ranking Factors • Title • Description • Tags • Views & frequency • Likes, dislikes • Playlist additions • Flagging • Shares • Comments • Age of video • Video Responses • Subscribers • Favorites • Embeds & inbound links
  • 13. YouTube Ranking Factors • Social Media Activity & Buzz • Degree & frequency of community interaction • Playlists • Flagging • Honours • Insight/Trends/Analytics indicators • Bulletins • Authority Channel • Google & YouTube searches • Channel Views • Social Bookmarking
  • 14. YouTube Ranking Factors – (cont) • Blogs • News/Press/Press Release • Crowd Sourcing –Influencers & Media • YouTube Partner Program • Close Captioning/transcriptions
  • 15. Are Titles Important? YES…! But it’s a trade off = Search keywords vs. enticing titles
  • 16. Maximise Descriptive Text • Use descriptions liberally (5000 characters) • Use tags–optimise & de-optimise !...................DON’T SPAM…………………! • Important keywords FIRST – in titles – descriptions – & tags
  • 17. Enable interaction • Rule on helping your vids go viral: “Let people share and comment on your video”
  • 18. Consider manually uploading • There are tools that will auto upload... But manual upload allows: – More characters available (Titles, Descriptions, Tags) – Geo-tagging – Closed Captions – Annotations, etc…
  • 19. Engage & Drive Interaction • Add URLs to descriptions • Track with tiny URLs (e.g. bit.ly) • And remember the ‘http://’ otherwise people can’t click the link! • Use annotations • Drive viewers to other videos • Engage the community • Subscribe to relevant users • Add video responses when appropriate • Encourage linking and embedding • Don’t Ignore your ‘Channel’ • Channel URLs followed • Site URL followed
  • 20. Promote, Promote and errr Promote! • Remember to use social sharing sites, bookmarks etc • Embed on your blog • Encourage people to embed on their blogs and post video responses • Crowd source -Target/Use Key Influences • Spread the word internally • Encourage your company to help seed/spread the word
  • 21. What You May Not Know
  • 22. How to Create YouTube Closed Captions • Create and upload .SRT file – (Tip: Google ‘.SRT File’) • Did you create a script? – Yes? • Then Upload as a transcript
  • 23. Qs? Communication is evolving ... ... ‘are you’? Tel : 01635 524 055 Mob: 07759 475 059 Twitter : @LeeSmallwood CAUTION: Tweets may on occasion contain nuts Blog Blog : http://lee.smallwood.ws Email : lee@m4design.co.uk Web: http://www.m4design.co.uk