New York Bee Sanctuary Brand Identity Design

  • 703 views
Uploaded on

New York Bee Sanctuary Brand Identity Design by Foossa

New York Bee Sanctuary Brand Identity Design by Foossa

More in: Design , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
703
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. New York Bee Sanctuary Brand Identity Design 5 September 2013 hello@foossa.com Copyright 2013 Foossa LLC
  • 2. 2 Design Questions hello@foossa.com Copyright 2013 Foossa LLC How might we create a fluid visual identity that reflects the dynamic role bees play in the ecosystem? How do we make the New York Bee Sanctuary standout among other ecological and bee-related projects? How might we convey the concepts of “bee” and “sanctuary” visually, without resorting to the usual clichés, and to appeal to a design-minded audience of potential supporters?
  • 3. 3 New York Bee Sanctuary Design Research ls@foossa.com Copyright 2013 Foossa LLC hello@foossa.com Copyright 2013 Foossa LLC
  • 4. 4 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC
  • 5. 5 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC
  • 6. hello@foossa.com Copyright 2013 Foossa LLC
  • 7. 7 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC
  • 8. 8 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC
  • 9. 9 Research: Inspiration hello@foossa.com Copyright 2013 Foossa LLC
  • 10. 10 Research: Dynamic Logos hello@foossa.com Copyright 2013 Foossa LLC
  • 11. 11 Research: Dynamic Logos hello@foossa.com Copyright 2013 Foossa LLC
  • 12. 12 New York Bee Sanctuary Brand Identity Design ls@foossa.com Copyright 2013 Foossa LLC hello@foossa.com Copyright 2013 Foossa LLC
  • 13. 13 A dynamic brand identity hello@foossa.com Copyright 2013 Foossa LLC
  • 14. 14 hello@foossa.com Copyright 2013 Foossa LLC Primary logo
  • 15. 15 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY Logo variations
  • 16. 16 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY PHOENIX BEE SANCTUARY BOSTON BEE SANCTUARY A system for future growth
  • 17. 17 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY C:0% M: 10% Y:95% K:0% R:255 G:221 B:23 #FFDD17 C:0% M:10% Y:95% K:0% R:241 G:101 B:33 #F16521 C:90% M:30% Y:95% K:30% R:0 G:103 B:56 #006738 C:50% M:70% Y:80% K:70% R:59 G:35 B:20 #3B2314 Color palette
  • 18. 18 hello@foossa.com Copyright 2013 Foossa LLC * Freeware * Available as a webfont * Contemporary sans serif, simple and clean across print and online applications * Geometric, but humanistic http://www.google.com/fonts/specimen/Quicksand http://www.fontsquirrel.com/fonts/quicksand Typography: Quicksand
  • 19. 19 hello@foossa.com Copyright 2013 Foossa LLCNEW YORK BEESANCTUARY Business card
  • 20. 20 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY Bumper sticker
  • 21. 21 hello@foossa.com Copyright 2013 Foossa LLC T-shirt
  • 22. 22 hello@foossa.com Copyright 2013 Foossa LLC Illustrative Website