New York Bee Sanctuary
Brand Identity Design
5 September 2013
hello@foossa.com
Copyright 2013 Foossa LLC
2
Design Questions
hello@foossa.com
Copyright 2013 Foossa LLC
How might we create a fluid
visual identity that reflects
th...
3
New York Bee Sanctuary
Design Research
ls@foossa.com
Copyright 2013 Foossa LLC
hello@foossa.com
Copyright 2013 Foossa LLC
4
Research: Bees
hello@foossa.com
Copyright 2013 Foossa LLC
5
Research: Bees
hello@foossa.com
Copyright 2013 Foossa LLC
hello@foossa.com
Copyright 2013 Foossa LLC
7
Research: Bees
hello@foossa.com
Copyright 2013 Foossa LLC
8
Research: Bees
hello@foossa.com
Copyright 2013 Foossa LLC
9
Research: Inspiration
hello@foossa.com
Copyright 2013 Foossa LLC
10
Research: Dynamic Logos
hello@foossa.com
Copyright 2013 Foossa LLC
11
Research: Dynamic Logos
hello@foossa.com
Copyright 2013 Foossa LLC
12
New York Bee Sanctuary
Brand Identity Design
ls@foossa.com
Copyright 2013 Foossa LLC
hello@foossa.com
Copyright 2013 Fo...
13
A dynamic brand identity
hello@foossa.com
Copyright 2013 Foossa LLC
14
hello@foossa.com
Copyright 2013 Foossa LLC
Primary logo
15
hello@foossa.com
Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
NEW YORK
BEE SANCTUARY
NEW YORK
BEE SANCTUARY
NEW YOR...
16
hello@foossa.com
Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
PHOENIX
BEE SANCTUARY
BOSTON
BEE SANCTUARY
A system f...
17
hello@foossa.com
Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
C:0% M: 10% Y:95% K:0%
R:255 G:221 B:23
#FFDD17
C:0% ...
18
hello@foossa.com
Copyright 2013 Foossa LLC
* Freeware
* Available as a webfont
* Contemporary sans serif,
simple and cl...
19
hello@foossa.com
Copyright 2013 Foossa LLCNEW
YORK
BEESANCTUARY
Business card
20
hello@foossa.com
Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
Bumper sticker
21
hello@foossa.com
Copyright 2013 Foossa LLC
T-shirt
22
hello@foossa.com
Copyright 2013 Foossa LLC
Illustrative Website
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New York Bee Sanctuary Brand Identity Design

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New York Bee Sanctuary Brand Identity Design by Foossa

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New York Bee Sanctuary Brand Identity Design

  1. 1. New York Bee Sanctuary Brand Identity Design 5 September 2013 hello@foossa.com Copyright 2013 Foossa LLC
  2. 2. 2 Design Questions hello@foossa.com Copyright 2013 Foossa LLC How might we create a fluid visual identity that reflects the dynamic role bees play in the ecosystem? How do we make the New York Bee Sanctuary standout among other ecological and bee-related projects? How might we convey the concepts of “bee” and “sanctuary” visually, without resorting to the usual clichés, and to appeal to a design-minded audience of potential supporters?
  3. 3. 3 New York Bee Sanctuary Design Research ls@foossa.com Copyright 2013 Foossa LLC hello@foossa.com Copyright 2013 Foossa LLC
  4. 4. 4 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC
  5. 5. 5 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC
  6. 6. hello@foossa.com Copyright 2013 Foossa LLC
  7. 7. 7 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC
  8. 8. 8 Research: Bees hello@foossa.com Copyright 2013 Foossa LLC
  9. 9. 9 Research: Inspiration hello@foossa.com Copyright 2013 Foossa LLC
  10. 10. 10 Research: Dynamic Logos hello@foossa.com Copyright 2013 Foossa LLC
  11. 11. 11 Research: Dynamic Logos hello@foossa.com Copyright 2013 Foossa LLC
  12. 12. 12 New York Bee Sanctuary Brand Identity Design ls@foossa.com Copyright 2013 Foossa LLC hello@foossa.com Copyright 2013 Foossa LLC
  13. 13. 13 A dynamic brand identity hello@foossa.com Copyright 2013 Foossa LLC
  14. 14. 14 hello@foossa.com Copyright 2013 Foossa LLC Primary logo
  15. 15. 15 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY NEW YORK BEE SANCTUARY Logo variations
  16. 16. 16 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY PHOENIX BEE SANCTUARY BOSTON BEE SANCTUARY A system for future growth
  17. 17. 17 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY C:0% M: 10% Y:95% K:0% R:255 G:221 B:23 #FFDD17 C:0% M:10% Y:95% K:0% R:241 G:101 B:33 #F16521 C:90% M:30% Y:95% K:30% R:0 G:103 B:56 #006738 C:50% M:70% Y:80% K:70% R:59 G:35 B:20 #3B2314 Color palette
  18. 18. 18 hello@foossa.com Copyright 2013 Foossa LLC * Freeware * Available as a webfont * Contemporary sans serif, simple and clean across print and online applications * Geometric, but humanistic http://www.google.com/fonts/specimen/Quicksand http://www.fontsquirrel.com/fonts/quicksand Typography: Quicksand
  19. 19. 19 hello@foossa.com Copyright 2013 Foossa LLCNEW YORK BEESANCTUARY Business card
  20. 20. 20 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY Bumper sticker
  21. 21. 21 hello@foossa.com Copyright 2013 Foossa LLC T-shirt
  22. 22. 22 hello@foossa.com Copyright 2013 Foossa LLC Illustrative Website
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