What is a A movement is a community withmovement? a purpose, people coming together and working to achieve common goals.
21st Century Twenty-first century movementsMovements combine recently possible technologies with brand strategy, behavioral economics, and community organizing in order to support mass participation and the creation of shared value.
Microdonations for self-sustainability and independence $8.5M Microdonations $5M $2.5M $1.5M $500K Institutional Donations $4.51M $4.174M $3.98M $2.42M
Movement HierarchyStory of the Movement Identifies crisis and movement’s ‘theory-of-change’ Articulates a better future if movement succeeds Movement story is embodied in the Brand, Tagline & Attributes Campaigns Tackle specific issues in support of movement goals Has a clear ‘arc’ and associated commitment curve Often developed rapidly to ride the news cycle Actions, Moments, & Content What members are asked to do Movement ‘moments’ to drive urgency and media attention Provocative pieces of content to organize members around
Ask the right How can I raise money to make myquestions project happen?
Ask the right How can I raise money to make myquestions project happen? Why do I need money? How much/ how little do I really need?
Ask the right How can I raise money to make myquestions project happen? Why do I need money? How much/ how little do I really need? How can the fundraising campaign help me test and refine my idea? And make me more fundable?
Ask the right How can I get people to donate?questions
Ask the right How can I get people to donate?questions How do I communicate the value of my campaign?
Ask the right How can I get people to donate?questions How do I communicate the value of my campaign? What are other ways people can participate besides donating?
Tell your story Name of campaign/project and mini description. What is your goal? Theory of change: Why is this important/urgent/awesome? Why does it matter if I contribute? What can I do to make a difference? What do I get out of it?
What do you Commitment Curvewant people todo besidesdonate? LEVEL OF ENGAGEMENT PARTICIPATION OVER TIME
Level Up Create Winning Campaigns James Slezak| firstname.lastname@example.org | @jslezLee-Sean Huang | email@example.com | @leesean
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