Online Marketing Basics - PPC and SEO Explained

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A quick overview of PPC and SEO for online marketing.

A quick overview of PPC and SEO for online marketing.

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Transcript

  • 1. THE FUNDAMENTALSOF ONLINE MARKETING Keith Schilling Certified Google Adwords Advertising Professional
  • 2. WHO AM I?Online Marketing ROI ConsultantI own and run On Top Results.com - Charlotte, NC based firm - been conducting online marketingcampaigns for business owners for 8 years.Founder of SEMCLT.com - 500+ membersClients:The Club at Longview - The only Jack Nicklaus course inCharlotte, NChttp://www.theclubatlongview.comDr. Stephen Scionti - World Renowned Prostate CancerSurgeonhttp://www.nyhifucenter.com
  • 3. TOPICSTodays MarketWeb Design and Online MarketingSEO BasicsPay Per Click & Web AnalyticsSocial Media MarketingNows the Time to Move Quickly
  • 4. TODAYS MARKET
  • 5. Know where the “eyeballs” are. If you know where they arethen start building your online presence in the same location.
  • 6. DESIGN + SEO Web design and SEO go hand in hand. Your site must be searchable (or indexable) by the search engines.http://waterlife.n$.ca site: command in Google
  • 7. SEO BASICS
  • 8. WHAT FACTORS HELP YOU RANK?Title TagHeading TagsCopy/Content with Targeted KeyphrasesLinks, Links, and More Links!
  • 9. PPC BASICS
  • 10. PPC BASICSKeyword Research - Learn which phrases people search for on Google for your services(This also applies to SEO keyword research)Its an Auction! - Bidding for top spots on Google is based on many factors.Keyphrases chosen, competition, your ad quality, and more.How much does it cost? - Alot if you’re not careful! You can easily spend thousands ofdollars a day by NOT conducting research and educating yourself on how GoogleAdwords works.
  • 11. PPC BASICS - WHERE TO START https://adwords.google.com/select/KeywordToolExternal http://keyworddiscovery.com/search.html
  • 12. PPC BASICS Search Google!!http://www.google.com/search?hl=en&safe=off&q=creating+your +first+ppc+campaign&aq=f&aqi=&aql=&oq= “How to Create Your First PPC Campaign” “How to Start a Pay Per Click Campaign”
  • 13. PPC PITFALLSNot enough research for your phrasesNo Geographically Target CampaignsUsing Default Settings Throughout the SetupNot tagging pages correctly to track ROISending all your traffic to the homepage
  • 14. PPC BASICS - WEB ANALYTICSIf you’re not tracking your traffic & ROI, you can make blank checks out to “Keith Schilling”
  • 15. SOCIAL MEDIA MARKETING You should already be here...if not, run to the sign up page now!!LinkedIn.com - Naymz.com - MySpace.com - etc
  • 16. SOCIAL MEDIA MARKETING
  • 17. SOCIAL MEDIA + ONLINE REPUTATION MANAGEMENT Sometimes it not about building business, its about saving your business.
  • 18. SOCIAL MEDIA MARKETING
  • 19. WHAT ARE YOU WAITING FOR?Down Economy - Perfect time to position your site and yourbusiness. When the economy rebounds you’ll be “On Top” ofGoogle and ranking well!Learn PPC Now! - When buyers start to spend more, you’ll knowmore than your competition on how to conduct a PPC campaigneffectively.Social Media - Protect your reputation. Find buyers today forcheap!
  • 20. Q&A Need Help? info@ontopresults.com 704-269-8765http://www.ontopresults.com Keith Schilling