Online Marketing Basics - PPC and SEO ExplainedPresentation Transcript
THE FUNDAMENTALSOF ONLINE MARKETING Keith Schilling Certified Google Adwords Advertising Professional
WHO AM I?Online Marketing ROI ConsultantI own and run On Top Results.com - Charlotte, NC based ﬁrm - been conducting online marketingcampaigns for business owners for 8 years.Founder of SEMCLT.com - 500+ membersClients:The Club at Longview - The only Jack Nicklaus course inCharlotte, NChttp://www.theclubatlongview.comDr. Stephen Scionti - World Renowned Prostate CancerSurgeonhttp://www.nyhifucenter.com
TOPICSTodays MarketWeb Design and Online MarketingSEO BasicsPay Per Click & Web AnalyticsSocial Media MarketingNows the Time to Move Quickly
Know where the “eyeballs” are. If you know where they arethen start building your online presence in the same location.
DESIGN + SEO Web design and SEO go hand in hand. Your site must be searchable (or indexable) by the search engines.http://waterlife.n$.ca site: command in Google
WHAT FACTORS HELP YOU RANK?Title TagHeading TagsCopy/Content with Targeted KeyphrasesLinks, Links, and More Links!
PPC BASICSKeyword Research - Learn which phrases people search for on Google for your services(This also applies to SEO keyword research)Its an Auction! - Bidding for top spots on Google is based on many factors.Keyphrases chosen, competition, your ad quality, and more.How much does it cost? - Alot if you’re not careful! You can easily spend thousands ofdollars a day by NOT conducting research and educating yourself on how GoogleAdwords works.
PPC BASICS - WHERE TO START https://adwords.google.com/select/KeywordToolExternal http://keyworddiscovery.com/search.html
PPC BASICS Search Google!!http://www.google.com/search?hl=en&safe=oﬀ&q=creating+your +ﬁrst+ppc+campaign&aq=f&aqi=&aql=&oq= “How to Create Your First PPC Campaign” “How to Start a Pay Per Click Campaign”
PPC PITFALLSNot enough research for your phrasesNo Geographically Target CampaignsUsing Default Settings Throughout the SetupNot tagging pages correctly to track ROISending all your traﬃc to the homepage
PPC BASICS - WEB ANALYTICSIf you’re not tracking your traﬃc & ROI, you can make blank checks out to “Keith Schilling”
SOCIAL MEDIA MARKETING You should already be here...if not, run to the sign up page now!!LinkedIn.com - Naymz.com - MySpace.com - etc
SOCIAL MEDIA MARKETING
SOCIAL MEDIA + ONLINE REPUTATION MANAGEMENT Sometimes it not about building business, its about saving your business.
SOCIAL MEDIA MARKETING
WHAT ARE YOU WAITING FOR?Down Economy - Perfect time to position your site and yourbusiness. When the economy rebounds you’ll be “On Top” ofGoogle and ranking well!Learn PPC Now! - When buyers start to spend more, you’ll knowmore than your competition on how to conduct a PPC campaigneﬀectively.Social Media - Protect your reputation. Find buyers today forcheap!
Q&A Need Help? email@example.com 704-269-8765http://www.ontopresults.com Keith Schilling