THE FUNDAMENTALSOF ONLINE MARKETING                  Keith Schilling Certified Google Adwords Advertising Professional
WHO AM I?Online Marketing ROI ConsultantI own and run On Top Results.com - Charlotte, NC based firm - been conducting onlin...
TOPICSTodays MarketWeb Design and Online MarketingSEO BasicsPay Per Click & Web AnalyticsSocial Media MarketingNows the Ti...
TODAYS MARKET
Know where the “eyeballs” are. If you know where they arethen start building your online presence in the same location.
DESIGN + SEO Web design and SEO go hand in hand. Your site must be    searchable (or indexable) by the search engines.http...
SEO BASICS
WHAT FACTORS HELP YOU RANK?Title TagHeading TagsCopy/Content with Targeted KeyphrasesLinks, Links, and More Links!
PPC BASICS
PPC BASICSKeyword Research - Learn which phrases people search for on Google for your services(This also applies to SEO ke...
PPC BASICS - WHERE TO START   https://adwords.google.com/select/KeywordToolExternal            http://keyworddiscovery.com...
PPC BASICS                      Search Google!!http://www.google.com/search?hl=en&safe=off&q=creating+your         +first+pp...
PPC PITFALLSNot enough research for your phrasesNo Geographically Target CampaignsUsing Default Settings Throughout the Se...
PPC BASICS - WEB ANALYTICSIf you’re not tracking your traffic & ROI, you can make blank checks                        out to...
SOCIAL MEDIA MARKETING   You should already be here...if not, run to            the sign up page now!!LinkedIn.com - Naymz...
SOCIAL MEDIA MARKETING
SOCIAL MEDIA + ONLINE REPUTATION         MANAGEMENT    Sometimes it not about building business,        its about saving y...
SOCIAL MEDIA MARKETING
WHAT ARE YOU WAITING FOR?Down Economy - Perfect time to position your site and yourbusiness. When the economy rebounds you...
Q&A       Need Help?  info@ontopresults.com       704-269-8765http://www.ontopresults.com                              Kei...
Online Marketing Basics - PPC and SEO Explained
Online Marketing Basics - PPC and SEO Explained
Online Marketing Basics - PPC and SEO Explained
Upcoming SlideShare
Loading in...5
×

Online Marketing Basics - PPC and SEO Explained

327

Published on

A quick overview of PPC and SEO for online marketing.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
327
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online Marketing Basics - PPC and SEO Explained

    1. 1. THE FUNDAMENTALSOF ONLINE MARKETING Keith Schilling Certified Google Adwords Advertising Professional
    2. 2. WHO AM I?Online Marketing ROI ConsultantI own and run On Top Results.com - Charlotte, NC based firm - been conducting online marketingcampaigns for business owners for 8 years.Founder of SEMCLT.com - 500+ membersClients:The Club at Longview - The only Jack Nicklaus course inCharlotte, NChttp://www.theclubatlongview.comDr. Stephen Scionti - World Renowned Prostate CancerSurgeonhttp://www.nyhifucenter.com
    3. 3. TOPICSTodays MarketWeb Design and Online MarketingSEO BasicsPay Per Click & Web AnalyticsSocial Media MarketingNows the Time to Move Quickly
    4. 4. TODAYS MARKET
    5. 5. Know where the “eyeballs” are. If you know where they arethen start building your online presence in the same location.
    6. 6. DESIGN + SEO Web design and SEO go hand in hand. Your site must be searchable (or indexable) by the search engines.http://waterlife.n$.ca site: command in Google
    7. 7. SEO BASICS
    8. 8. WHAT FACTORS HELP YOU RANK?Title TagHeading TagsCopy/Content with Targeted KeyphrasesLinks, Links, and More Links!
    9. 9. PPC BASICS
    10. 10. PPC BASICSKeyword Research - Learn which phrases people search for on Google for your services(This also applies to SEO keyword research)Its an Auction! - Bidding for top spots on Google is based on many factors.Keyphrases chosen, competition, your ad quality, and more.How much does it cost? - Alot if you’re not careful! You can easily spend thousands ofdollars a day by NOT conducting research and educating yourself on how GoogleAdwords works.
    11. 11. PPC BASICS - WHERE TO START https://adwords.google.com/select/KeywordToolExternal http://keyworddiscovery.com/search.html
    12. 12. PPC BASICS Search Google!!http://www.google.com/search?hl=en&safe=off&q=creating+your +first+ppc+campaign&aq=f&aqi=&aql=&oq= “How to Create Your First PPC Campaign” “How to Start a Pay Per Click Campaign”
    13. 13. PPC PITFALLSNot enough research for your phrasesNo Geographically Target CampaignsUsing Default Settings Throughout the SetupNot tagging pages correctly to track ROISending all your traffic to the homepage
    14. 14. PPC BASICS - WEB ANALYTICSIf you’re not tracking your traffic & ROI, you can make blank checks out to “Keith Schilling”
    15. 15. SOCIAL MEDIA MARKETING You should already be here...if not, run to the sign up page now!!LinkedIn.com - Naymz.com - MySpace.com - etc
    16. 16. SOCIAL MEDIA MARKETING
    17. 17. SOCIAL MEDIA + ONLINE REPUTATION MANAGEMENT Sometimes it not about building business, its about saving your business.
    18. 18. SOCIAL MEDIA MARKETING
    19. 19. WHAT ARE YOU WAITING FOR?Down Economy - Perfect time to position your site and yourbusiness. When the economy rebounds you’ll be “On Top” ofGoogle and ranking well!Learn PPC Now! - When buyers start to spend more, you’ll knowmore than your competition on how to conduct a PPC campaigneffectively.Social Media - Protect your reputation. Find buyers today forcheap!
    20. 20. Q&A Need Help? info@ontopresults.com 704-269-8765http://www.ontopresults.com Keith Schilling
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×