Tip1
What do you want? Business Plan Comes Down To
Goals Value
Where do you want to What is someone willing
be? The Future to pay for something
they value?
The Value_Proposition
Your Business Plan:
1. Is developed through a process that answers
many questions;
2. Provides a document that focuses your ideas &
research;
3. Is a document that gives others (banks/investors)
an opportunity to see the value proposition for
them to invest in your idea.
© Leesa Watego 3901 Commercial Processes - Qld College of Art – Griffith University (2009)

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Is Business
Right For You?
Will Your Funding &
Business Idea Family & Financing
Cultural Opportunities
Work? Obligations
Market Start-Up Costs
Competition Your Finances
Environment
7 “Considerations”, from Willmett, 2008, p44)

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Planning
1. Where are you?
2. Where do you want to be?
3. How will you get there?
4. How can you avoid the
dangers/costs?
5. Analyse the environment
6. Do I need to “get
directions” (ie. Expertise)
to help me get there?
7. Engage a coach to be my
compass
8. Write down each step on
your journey, & how long
it takes.
9. Keep hitting the refresh
button as you go.

Strengths
Weaknesses
(Internal)
(Internal)
SWOT
Analysis
Opportunities Threats
(External) (External)

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External Links Used In this Presentation
Laura Lake. About.com: Marketing
http://marketing.about.com/od/marketingplanandstrategy/a/valueprop.htm
Google Maps by Google Corporation
About this Presentation
This presentation was developed by Leesa Watego as part of a personal set of
classroom teaching resources for 3901QCA Commercial Processes, Bachelor of
Contemporary Australian Indigenous Art, Queensland College of Art – Griffith
University, Brisbane – Australia. It is used in conjunction with information,
readings & questions outlined on my wikispace at
www.artistasentrepreneur.wikispaces.com
© Leesa Watego 3901 Commercial Processes - Qld College of Art – Griffith University (2009)